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business digital snippets e-commerce product Retail social media sustainability technology

Gaultier’s goodbye to fashion, the fine line with ‘woke’ merch, BAFTA’s sustainable dress code

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Stars turn out for designer Jean-Paul Gaultier’s final show (BBC)
  • Woke brands walk a thin line with ‘moral merch’ (Vogue Business)
  • Celebrities have been asked to ‘dress sustainably’ at this year’s BAFTA awards (Harper’s Bazaar)
Technology
  • Davos 2020: WEF unveils digital currency governance consortium (Finextra Research)
  • EE creates 5G-powered dress (Campaign)
  • Apple’s ‘finger device’: wearable computing’s next big thing? (CB Insights)
  • UPS is betting big on drone delivery and autonomous trucks (Business Insider)
  • How artificial intelligence is making health care more human (MIT Technology Review)
  • Digital supply-chain transformation with a human face (McKinsey & Company)
  • Realistic 3D apparel models can be shared anywhere online now (WWD)
Sustainability & Purpose
  • Ikea builds eco-store with hanging gardens in Vienna (Retail Detail)
  • Aerie expands ‘real’ role model push with social contest, eight new ambassadors (Marketing Dive)
  • Gucci Changemakers Impact fund names first round of grant recipients (WWD)
  • Starbucks commits to a resource-positive future (Starbuck Stories)
  • The future of sustainable materials: milkweed floss (Fashionista)
  • Worn again technologies opens subpilot making step to industrialization (Fashion United)
  • Step inside an apartment from the climate change-ravaged future (Fast Company)
  • Bally reveals new mountain preservation efforts (WWD)
Retail & Commerce
  • Inside Prada’s pop-up private club (NYT)
  • Tiffany & Co. to open a blue box cafe in London (The Telegraph)
  • Inside the Williamsburg penthouse made for Instagram influencers (Glossy)
  • Neutrogena offers skincare advice in salon pop-up (Campaign)
  • Is existential retail the next wave in fashion? (WWD)
  • E-commerce could kill 30k stores and half a million jobs by 2025 (Retail Dive)
Marketing & Social Media
  • Instagram deprecates IGTV button as mobile streaming bet fails to take off (Mobile Marketer)
  • Meet The Drum’s latest cover star: a virtual influencer named Floresta (The Drum)
  • Social Chain launches livestream shopping for Facebook videos (Campaign)
  • Foot Locker consolidates eight loyalty programs into one (Glossy)
  • Can fashion PR make cannabis a luxury good? (Vogue Business)
Product
  • Virgil Abloh channels brutalism for concrete efflorescence furniture series (Dezeen)
  • Nike to launch modest swimwear range Victory Swim (The Industry)
  • Thom Browne teases collaboration with Samsung (Fashion United)
  • Superfeet licenses New Balance brand for high-tech custom insoles (Sourcing Journal)
  • Redemption launches sustainable athleisure collection (WWD)
  • Happy99 creates futuristic clothing for a post-consumer world (i-D)
Business
  • Amazon becomes first to pass $200bn brand valuation (Campaign)
  • Gap’s Alegra O’Hare exits as brand ‘redefines CMO role’ (Campaign)
  • Fashion industry sets out post-brexit immigration priorities (The Industry)
  • Could Shopify be the new Amazon? (Fashion United)
  • Tailored brands to sell Joseph Abboud brand for $115m (Retail Dive)
  • Why DTC marketing is no longer about accessible price points (Modern Retail)
  • US to crack down on counterfeit goods (Fashion United)
  • Do US luxury designers have a future? (Vogue Business)
Culture
  • L’Oréal exec will lead initiative to end gender bias in ads (Adweek)
  • Louis Vuitton teams up with the NBA to influence luxury buyers (Quartz)
  • Banana Republic celebrates artistic visionaries in campaign for Black History month (Marketing Dive)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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business data digital snippets e-commerce mobile product Retail social media sustainability technology

Analyzing fashion’s G7 pact, Gen Z’s streetwear needs, the rise of rentals

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Can fashion’s latest sustainability drive at the G7 summit make a difference? (BoF)
  • Gen Z wants something very different from streetwear (Vogue Business)
  • Everyone is launching rental service. Is there enough demand? (BoF)
  • Fashion’s growing interest in recycling clothing (Vogue Business)
TECHNOLOGY
  • 52% of retailers feel ill-prepared to support emerging mobile tech (Mobile Marketer)
  • Facial recognition will be watching and storing your emotions and data (Ad Week)
SUSTAINABILITY & PURPOSE
  • Gucci and Saint Laurent face an uphill battle to get green (BoF)
  • Why Levi’s new water strategy represents an ‘evolution in thinking’ (Sourcing Journal)
  • How Copenhagen plans to reach carbon-neutral status in just six years (Fast Company)
  • Amazon under fire for new packaging that cannot be recycled (The Industry)
  • Tiffany & Co releases it’s new sustainability website (CSR Wire)
  • Fast Retailing’s jeans innovation center ramps up efforts to reduce water use (Sourcing Journal)
  • France to prohibit the destruction of unsold stock: who is going to pay for that? (Fashion United)
  • Gore-Tex. Lycra. Could fashion’s next major fabric brand be green? (BoF)
RETAIL & E-COMMERCE
MARKETING & SOCIAL MEDIA
  • Hero Cosmetics doubles down on TikTok after results dwarf Instagram’s (Mobile Marketer)
  • Nike, New Balance, and USTA serve up ads celebrating female stars for US open (Fast Company)
  • Benefit and Deliveroo dish out beauty experience (Campaign)
  • PrettyLittleThing wants podcasts to take it from fashion retailer to ‘entertainment brand’ (The Drum)
  • Rihanna plans Savage X Fenty event to be broadcast on Amazon Prime Video (Fashion United)
  • Is WeChat’s growth over? (Walk the Chat)
PRODUCT
BUSINESS
  • Ulric Jerome exists Matchesfashion.com (WWD)
  • ThredUp gets $175 million in funding as resale market continues to boom (Fashion United)
  • Victoria Secret’s parent company’s stock price continues to plummet (The Fashion Law)
  • What Shanghai Tang’s rise, fall and return means for luxury fashion (Vogue Business)
CULTURE
  • The return of the hyper-sexualised male (BoF)
  • Appropriation or appreciation? Unpacking South Korea’s fascination with black culture (I-d)
  • Will Gen Z make non-binary fashion mainstream? (Sourcing Journal)
  • The future of male grooming is gender neutral (Vogue Business)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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Editor's pick product Retail social media

3 ways streetwear is reinventing the product ‘drop’

The streetwear ‘drop’ model of drip-feeding products in order to generate a constant sense of newness is now a tried and tested one. But as luxury brands and retailers borrow from its success recipe, the big question is: is the hype bubble about to burst?

While many of streetwear’s forefathers now claim the once-niche movement is long-dead, brands are still finding different ways to capitalize on such an invested audience. Beyond product releases that draw crowds outside stores at major capitals, from New York to Tokyo, there is a new level of creativity being deployed in order to keep the momentum going.

Here, we highlight the most disruptive ways in which streetwear brands are continuing to achieve the same level of frenzy:

Reinventing the scavenger hunt
Fred Perry x Raf Simons

The traditional ‘drop’ strategy involved feeding the audience with specific release dates and locations, and waiting for the masses of eager streetwear fanatics to show up and queue. But as a system of resale and unfair buying behaviors began to develop, brands had to rethink their strategy.

By gamifying the drop experience, consumers feel a bigger sense of ownership and emotional response to the whole experience – in other words, by making them work for it, they value their purchases, and the brand, more.

At last year’s ComplexCon taking place in Long Beach, California, adidas was arguably the biggest sportswear presence with a number of activation booths throughout. But it took advantage of the larger-than-life venue by deploying giant cubes that hung from the ceiling and facilitated the purchase of limited edition shoes.

Through the ComplexCon app, it told Con-goers of the exact time a new model was about to drop. Users were then encouraged to stand under one of the cubes and scan to gain access to the e-commerce page and proceed to purchase. As a result, before the clock struck every few hours, one could see small crowds gathering under the cubes, hoping to be able to ‘cop’ the shoe before anyone else.

Fred Perry meanwhile, took it to the digital sphere to promote its latest collaboration with Belgian designer Raf Simons. It created a Google Streetview-like experience where, by visiting a virtual map of a suburban English town, users could navigate its empty streets to spot people wearing the latest collection. Once they found someone sporting the new look, they could click it to purchase, and be led to an e-commerce page.

Rewarding post-purchase
Converse’s Chuck Stop café

If digital channels have made it far too easy to get one’s hands on a limited edition item, then brands should also be focusing on the important post-purchase moment as an opportunity for creating longer-term bonds. In doing so, brands are creating a never-ending cycle of engagement, with a clear reward keeping fans coming back for more.

To promote Air Max Day, Nike’s yearly celebration of the Air Max shoe, the brand launched a virtual store where limited edition items could only be accessed if the consumer showed proof they had already purchased the latest model of the shoe in the first place. Logging in a purchase number generated Air Max ‘credits’ that were put into a virtual wallet, which then allowed access to items such as bottles, socks and stickers.

Meanwhile, when launching the latest iteration of its much-hyped collaboration with Off-White last October, Converse rewarded consumers with access to an exclusive experience at Selfridges in London. Any consumer wearing any item of Chuck Taylor clothing, and having bought the new shoes at sneaker retailer Offspring’s concession at the store, were given a Converse “coffee loyalty card”.

This granted them access to the Chuck Stop café, where they could enjoy a drink and a bagel, pick up freebies like tote bags and socks, and add their own graffiti to a wall.

Tapping into social
Nike x HQ Trivia’s limited edition kicks

Social media is arguably the most important driver of the popularity of streetwear – from enabling users to discover and covet new brands or products, as well as connecting labels to a larger community that keep their popularity going.

Ultimate rivals Nike and adidas are often the first ones to tap into new channels of engagement, in a constant battle for the top spot in positive consumer sentiment (and spending). Last year, amid the craze surrounding live gaming app HQ Trivia, Nike sponsored a live game that included access to exclusive shoes and a cash giveaway of $100,000. Previously, it had taken to Snapchat to pre-release Air Jordans at an NBA after-party in Los Angeles. Only guests on-site could scan Snapcodes to gain access to purchase.

Adidas has also played with Snapchat, and recently used Apple’s “AirDrop” functionality on the iPhone to gift attendees at Coachella Valley Music Festival with a new shoe collaboration with musician Donald Glover (also known as Childish Gambino).

Also leveraging social is NTWRK, a new social media platform by Aaron Levant, the former founder of Complexcon. Dubbed as the “HSN of streetwear” and with ambitions to become a full-on entertainment platform, the app works by broadcasting live bite-sized ‘shows’ that feature exclusive product drops. Users who wish to get their hands on product, which includes collabs with the likes of Levi’s and New Balance, need to log into the app at the exact time the show airs.

How are you thinking about retail and product innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
digital snippets Retail sustainability technology

ICYMI: Lush abandons social, buyers send sustainability message, learning resale from Nike

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Lush abandons social media: it’s ‘getting harder’ to talk to customers [The Drum]
  • The world’s fashion buyers are sending a strong message to designers about sustainability [Quartz]
  • What Chanel can learn from Nike about the resale market [BoF]
TECHNOLOGY
  • Amazon readies Alexa-powered earbuds [Retail Dive]
  • Ikea’s new smart speaker looks like a HomePod crossed with a lamp [The Next Web]
  • Everything you need to know about the Pinterest IPO [NYT]
SUSTAINABILITY & PURPOSE
  • ‘Buy local’ seeks to reduce fashion’s environmental footprint [Vogue Business]
  • Salvatore Ferragamo promotes sustainability with art and fashion exhibition [WWD]
  • Galeries Lafayette launches second-hand fashion platform [Fashion Network]
  • Fur supporters plan to keep fighting New York City’s proposed ban on fur sales [WWD]
RETAIL & E-COMMERCE
  • According to Amazon’s new horoscopes, the stars want you to go shopping [Vox]
  • The line between social media and e-commerce is beginning to disappear [Fashionista]
  • Gucci opens doors to pop-up apartment [Campaign]
  • The new retail: today’s China is tomorrow’s America [Jing Daily]
  • Singapore’s $1.3 billion airport expansion is half botanical garden, half mega-mall [Fast Company]
  • H&M subsidiary to start trialing secondhand sales next week [WWD]
MARKETING & SOCIAL MEDIA
  • Ermenegildo Zegna introduces new fragrances with special installations [WWD]
  • New Balance invests in gamified mobile ads to win over young, global customers [Glossy]
  • Asos ‘upweights’ digital spend as it puts focus on acquisition [Marketing Week]
PRODUCT
  • Rodarte unveils a collaboration with Universal Standard [Vogue]
  • Guess to sell vintage capsule via Fred Segal [Fashion Network]
  • How Cos is changing the way we think about design [Vogue]
BUSINESS
  • Asos pre-tax profits plunge 87 percent [Fashion United]
  • Why Tommy Hilfiger is selling better than ever [Vogue Business]
  • Sales surge at LVMH [Drapers]
  • Allbirds goes all-in on China [WWD]
  • Debenhams falls into administration [Drapers]
CULTURE
  • Estée Laundry: the Instagram collective holding the beauty industry to account [The Guardian]
  • The shady truth about inclusive beauty (and how brands can improve) [BoF]
  • Virgil Abloh’s real value to Louis Vuitton isn’t about the clothes he can sell [Quartz]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business Campaigns digital snippets product Retail sustainability technology

ICYMI: Chanel announces successor, Amazon scraps Dash buttons, Ted Baker boss steps down

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Virginie Viard to fill Karl Lagerfeld’s brash boots at Chanel [The Times]
  • Amazon stops selling Dash buttons, goofy forerunners of the connected home [CNET]
  • Ted Baker boss Ray Kelvin quits after ‘forced hugging’ claims [The Guardian]
  • Gap to spin off Old Navy into separate public company [Retail Dive]
TECHNOLOGY
  • Apple is releasing a foldable iPhone, and it’s not only about all those patents [Tom’s Guide]
SUSTAINABILITY & PURPOSE
  • New York City launches project to promote fashion recycling [Fashion United]
  • Launch of Australasian Circular Textiles Association (ACTA) means business for sustainable fashion [Fashion United]
RETAIL & E-COMMERCE
  • Harrods targets online growth with Farfetch partnership [The Industry]
  • Ted Baker launches monthly product drops [Fashion United]
  • Pinterest expands the ability to shop on its platform [PYMNTS]
  • J.C. Penney pulls plug on clothing subscription service [BoF]
  • QVC UK introduces social commerce for ‘discovery-led’ shopping [Fashion United]
MARKETING & SOCIAL MEDIA
  • New Balance pub only accepts miles ran as currency [TheCurrent Daily]
  • Louis Vuitton unveils digital ‘Postcard’ window displays [WWD]
  • Rebecca Minkoff partners with Yelp to support businesswomen [Fashion United]
  • Ralph Lauren opens Ralph’s Café on Boulevard Saint-Germain in Paris [Fashion Network]
PRODUCT
  • Meet Glossier Play, the new high impact makeup brand from Glossier [WWD]
  • Net-a-Porter teams up with prominent female designers for international women’s day capsule [Fashion United]
  • Bonobos to unveil first women’s capsule [WWD]
  • Target is the latest retailer to take on Victoria’s Secret [Quartz]
BUSINESS
  • Swarovski, CFDA part ways for Fashion Awards [WWD]
  • LVMH plans London hotel and new flagship in experiential push [BoF]
  • Anya Hindmarch to split with partner Mayhoola for investments [WWD]
  • Burberry launches staff training plan after ‘noose’ hoodie row [The Guardian]
  • L Brands to shutter 53 Victoria’s Secret stores [Retail Dive]
  • Puma signs mega global deal with Manchester City owner, its biggest deal ever [Fashion Network]
  • Macy’s new restructuring to cut 100 senior positions, save $100 million annually [Fashion Network]
CULTURE
  • Sesame Street’s turning 50, and InStyle dressed our favorite characters for the party [InStyle]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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Campaigns Editor's pick

New Balance pub only accepts miles ran as currency

New Balance is incentivizing people to go for a run with a London pub where the only currency accepted is miles ran.

The pub, called “The Runaway”, is part of the sportswear brand’s Everybody’s Race campaign, and aims to support and empower runners as they train for the upcoming London marathon, happening on April 28.

Participating runners must log in their miles on running app Strava, and all miles logged go towards the Runaway Card ,a digital credit cart that can be used at the venue. They are given a set of four incremental running challenges in the lead up to the marathon, such as the current challenge, where running 20 miles can ‘buy’ two drinks, and 40 miles, three. All miles are logged into the Runway Card, a digital credit card that can be used at the pub at specific dates.

The pub is meant to act as an “escape and reward when needed, and a hub for the running community to come together and support each other,” says Samantha Matthews, senior marketing manager at New Balance UK & Ireland. Also featured downstairs at the pub is a gym, where runners can do complementary exercises like weights.

New Balance’s “Runaway” challenges on the Strava app

New Balance has been diversifying its approach to engaging with consumers as the fight for the top spot in the sportswear market shows no signs of slowing down, dominated by Nike and adidas. Last year, it deployed AI to spot trendy NYFW goers and reward them with free sneakers.

How are you thinking about innovation? We’re all about helping you build innovative integrations and experiences. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology, powered by a network of top startups. Get in touch to learn more. 

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Campaigns Editor's pick technology

New Balance deploys AI to spot trendy NYFW attendees 

New Balance
New Balance

New Balance is deploying artificial intelligence to track the outfits of New York Fashion Week showgoers, rewarding those whose style truly stands out.

On September 6, the sportswear company will set up a booth in the Soho neighborhood with cameras facing out in every direction, in order to scan as many people as possible walking the streets. The cameras will track outfits in real-time, analyzing features such as colors, patterns, shapes and styles, using AI to identify the ‘anomalies and exceptions to the norm’.

New Balance representatives will then approach passersby who are identified as truly stylish, and reward them with a pair of the brand’s Fresh Foam Cruz Nubuck sneakers.

“The idea is to celebrate people who go left when everybody else is going right,” says Allie Tsavdarides, director of global marketing at New Balance, of the “Be the Exception” campaign. “During a week where there is incredible emphasis and excitement around new trends and fashion, New Balance wants to celebrate individuals who are expressing themselves in independent and distinctive ways.”

The experience, called “Real Time Exception Spotting”, will be powered by TensorFlow, which will gather information about what people are wearing, in most part devoid of human intervention or bias. In the run-up to fashion week, a team of computer scientists has been going around the city collecting baseline data about fashion trends in order to feed the system.

According to Footwear News, the brand plans to use the technology again in Toronto, Stockholm and Madrid over the upcoming months. The use of it could also potentially be deployed in other scenarios such as at its own stores, with such data eventually helping inform R&D, says the brand. In line with recent concerns around data protection, the brand will not be collecting or storing any personal data, nor will it be deploying facial recognition, it notes.

New Balance’s “Be the Exception” campaign aligns with the brand’s strategy of speaking to those who sit outside fashion and don’t follow trends. As sportswear giants Nike and Adidas fight for the top hypebeast spot, by purposively removing itself from the race, New Balance is potentially positioning itself as a timeless and trusted alternative.

Are you thinking innovatively enough in your brand messaging? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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business digital snippets e-commerce film product social media Startups sustainability technology

What you missed: overhauled trade deals, Shulman steps down from Vogue, automation in fashion

Iris van Herpen's SS17 couture show / what you missed - overhauled trade deals, Shulman steps down from Vogue, automation in fashion
Iris van Herpen’s SS17 couture show

Donald Trump’s first week as President has been quite something… for this industry, it’s the overhaul on trade deals particularly to keep an eye on, as outlined by Bloomberg below. Elsewhere, the past seven days have been all about British Vogue editor Alexandra Shulman stepping down, through to lots more in the way of technical detail from the couture shows in Paris.

Also worth reading is the BoF’s piece on automation, a view on what the store of the future looks like now we have Amazon Go, and the unveiling of the first dress made with graphene.


TOP STORIES
  • Nike and Ford caught in crossfire of Trump’s trade overhaul [Bloomberg]
  • British Vogue editor Alexandra Shulman steps down [Vogue]
  • How automation is reshaping fashion [BoF]
  • Iris van Herpen uses visual trickery for latest couture collection [Dezeen]
  • How the retail industry can prepare for the Fourth Industrial Revolution [Medium]

BUSINESS
  • As Trump pushes for U.S. manufacturing, ‘Made in America’ is losing its lustre in the fashion world [LA Times]
  • Warby Parker to open 25 stores this year, co-CEO says [WSJ]
  • Why Macy’s is closing even profitable stores [Fool]

SOCIAL MEDIA
  • How 5 UK brands are using Instagram Stories [Digiday]
  • Dior serialises Bella Hadid-fronted beauty content to retain youth interest [Luxury Daily]

MARKETING
  • H&M launches latest recycling campaign with Bring It On film [The Industry]
  • New Balance aims for inspiration with time capsule initiative [Retail Dive]
  • Cosmopolitan launches influencer network with River Island as first client [Campaign]

RETAIL & E-COMMERCE
  • What does the store of the future look like now we have Amazon Go? [Guardian]
  • The demise of the department store experience [AdAge]
  • Shoppers now expect personalisation to extend to the store: study [Internet Retailing]
  • Get closer to the single customer view – by connecting online and offline data [The Drum]
  • E-commerce: Next day delivery is the “new norm” [The Industry]
  • Amazon puts virtual Dash buttons on its homepage [Techcrunch]

TECHNOLOGY
  • CFDA collaborates with Accenture on tech integration initiative [WWD]
  • First dress made with graphene unveiled in the UK [Guardian]
  • Is this sewing robot the future of fashion? [Fast Company]
  • Starbucks Japan partners with fashion brand for contactless payments [BrandChannel]

START-UPS
  • Vestiaire Collective raises $62 million in pursuit of online luxury resale world domination [Fashionista]
Categories
data digital snippets e-commerce social media Startups technology

Digital snippets: Ralph Lauren’s connected fitting room, IBM Watson predicts holiday shopping, Burberry customers can star in new campaign

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech…

A Polo Ralph Lauren associate trying out the interactive fitting

  • Ralph Lauren and Oak Labs debut interactive fitting rooms [WWD]
  • IBM Watson trend app predicts hot holiday shopping items [AdAge]
  • Burberry makes customers the star of their own fashion campaign [Brand Republic]
  • Sephora’s new retail stores will take cues from YouTube [Digiday]
  • New Balance will sell 3D-printed shoes in Boston starting next year [Beta Boston]
  • Target’s big digital holiday campaign combines Snapchat, Facebook and Instagram [AdWeek]
  • J Crew and American Girl embrace social commerce ads for the holidays [AdWeek]
  • Andy Dunn’s plans to build a digital native brand empire with Bonobos [Redef]
  • Burberry receives top ranking in L2 digital index [Yahoo]
  • Macy’s imagines the shop of the future in time for Black Friday [PSFK]
  • What’s behind the exodus from Rent the Runway? [Fortune]
  • Amazon touts new drone prototype [WSJ]
  • Brooklyn’s Catbird prioritises digital over brick-and-mortar expansion [Fashionista]
  • Is there still hope for fashion crowdfunding? [BoF]
  • Can artificial intelligence sell shoes? [WSJ]
  • Three ways data is transforming fashion retail [WGSN]
  • Instant messaging will change the way brands talk to customers, says Tictail [Wired]
  • The potential of geolocation for revolutionising retail [HBR]
  • Retail enters third phase of digital evolution [FT]
  • Will social selling work in fashion? [BoF]
  • Hands-on with Facebook’s haphazard shopping feed [TechCrunch]
  • The future of shopping is… Second Life on acid? Imagining a virual reality mega mall [Co.Design]
  • Stitch Fix creates an army of brand advocates, one social share at a time [The Future of Commerce]
Categories
digital snippets e-commerce Uncategorized

Digital snippets: Oscar de la Renta, Victoria Beckham, Kate Spade, Bloomingdale’s, Nike

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Oscar de la Renta live pins bridal show (as pictured) [The Cut]
  • Victoria Beckham’s social whirl [WWD]
  • Bloomingdale’s virtual reality windows let shoppers try on shades [NY Daily News]
  • Nike creates new Twitter RSVP system to facilitate shoe releases [Stupid Dope]
  • New Balance Boston’s digital community board gives real-time running updates [PSFK]
  • LVMH on managing its brands on Facebook [WSJ]
  • US Elle tries Facebook commerce, launches shoppable trend guide [Mashable]
  • Fancy hits 500,000 users, 1,000 merchants [Gigaom]