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Gaultier’s goodbye to fashion, the fine line with ‘woke’ merch, BAFTA’s sustainable dress code

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Stars turn out for designer Jean-Paul Gaultier’s final show (BBC)
  • Woke brands walk a thin line with ‘moral merch’ (Vogue Business)
  • Celebrities have been asked to ‘dress sustainably’ at this year’s BAFTA awards (Harper’s Bazaar)
Technology
  • Davos 2020: WEF unveils digital currency governance consortium (Finextra Research)
  • EE creates 5G-powered dress (Campaign)
  • Apple’s ‘finger device’: wearable computing’s next big thing? (CB Insights)
  • UPS is betting big on drone delivery and autonomous trucks (Business Insider)
  • How artificial intelligence is making health care more human (MIT Technology Review)
  • Digital supply-chain transformation with a human face (McKinsey & Company)
  • Realistic 3D apparel models can be shared anywhere online now (WWD)
Sustainability & Purpose
  • Ikea builds eco-store with hanging gardens in Vienna (Retail Detail)
  • Aerie expands ‘real’ role model push with social contest, eight new ambassadors (Marketing Dive)
  • Gucci Changemakers Impact fund names first round of grant recipients (WWD)
  • Starbucks commits to a resource-positive future (Starbuck Stories)
  • The future of sustainable materials: milkweed floss (Fashionista)
  • Worn again technologies opens subpilot making step to industrialization (Fashion United)
  • Step inside an apartment from the climate change-ravaged future (Fast Company)
  • Bally reveals new mountain preservation efforts (WWD)
Retail & Commerce
  • Inside Prada’s pop-up private club (NYT)
  • Tiffany & Co. to open a blue box cafe in London (The Telegraph)
  • Inside the Williamsburg penthouse made for Instagram influencers (Glossy)
  • Neutrogena offers skincare advice in salon pop-up (Campaign)
  • Is existential retail the next wave in fashion? (WWD)
  • E-commerce could kill 30k stores and half a million jobs by 2025 (Retail Dive)
Marketing & Social Media
  • Instagram deprecates IGTV button as mobile streaming bet fails to take off (Mobile Marketer)
  • Meet The Drum’s latest cover star: a virtual influencer named Floresta (The Drum)
  • Social Chain launches livestream shopping for Facebook videos (Campaign)
  • Foot Locker consolidates eight loyalty programs into one (Glossy)
  • Can fashion PR make cannabis a luxury good? (Vogue Business)
Product
  • Virgil Abloh channels brutalism for concrete efflorescence furniture series (Dezeen)
  • Nike to launch modest swimwear range Victory Swim (The Industry)
  • Thom Browne teases collaboration with Samsung (Fashion United)
  • Superfeet licenses New Balance brand for high-tech custom insoles (Sourcing Journal)
  • Redemption launches sustainable athleisure collection (WWD)
  • Happy99 creates futuristic clothing for a post-consumer world (i-D)
Business
  • Amazon becomes first to pass $200bn brand valuation (Campaign)
  • Gap’s Alegra O’Hare exits as brand ‘redefines CMO role’ (Campaign)
  • Fashion industry sets out post-brexit immigration priorities (The Industry)
  • Could Shopify be the new Amazon? (Fashion United)
  • Tailored brands to sell Joseph Abboud brand for $115m (Retail Dive)
  • Why DTC marketing is no longer about accessible price points (Modern Retail)
  • US to crack down on counterfeit goods (Fashion United)
  • Do US luxury designers have a future? (Vogue Business)
Culture
  • L’Oréal exec will lead initiative to end gender bias in ads (Adweek)
  • Louis Vuitton teams up with the NBA to influence luxury buyers (Quartz)
  • Banana Republic celebrates artistic visionaries in campaign for Black History month (Marketing Dive)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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business Campaigns digital snippets e-commerce Events mobile product Retail social media sustainability technology Uncategorized

ICYMI: beauty tech takes over CES, UK retail’s year of doom, the fake influencer problem

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • The future of beauty is on display at CES [CNN]
  • UK retail sales suffer worst year in more than a decade [BoF]
  • Fake influencers cost brands more than 200 million dollars [Fashion United]
TECHNOLOGY
  • IBM unveils its first commercial quantum computer [TechCrunch]
  • Amazon sets up virtual furniture showroom online [RetailDive]
  • Baidu announces Apollo Enterprise, its new platform for mass-produced autonomous vehicles [TechCrunch]
  • Here’s everything Google announced at CES 2019 [TechCrunch]
  • Bell’s hybrid-electric flying car will be available via Uber by the ‘mid-2020s’ [The Verge]
SUSTAINABILITY & PURPOSE
  • Boohoo faux fur jumper found to contain real fur [Fashion United]
  • Survey finds ‘conscious consumerism’ a top priority for Gen Z shoppers [WWD]
  • Asos and PVH Corp. join Global Fashion Agenda as strategic partners [Fashion Network]
  • NHL, Adidas to create sustainable jerseys for All-Star Game [WWD]
  • Los Angeles is hosting the very first Vegan Fashion Week [Dazed]
  • Bangladesh strikes: thousands of garment workers clash with police over poor pay [The Guardian]
  • Reusing, upcycling and innovation to be integral at the upcoming Circular Fashion Games [WWD]
RETAIL & E-COMMERCE
  • Outlet malls seize WeChat to bring online traffic offline [Jing Daily]
  • Microsoft and Kroger to create data-driven connected grocery stores [Venture Beat]
  • Calvin Klein to rebrand 205W39NYC line, close Madison Avenue store [Fashionista]
  • The sweater you don’t like is a trillion-dollar problem for retailers. These companies want to fix it [CNBC]
MARKETING & SOCIAL MEDIA
  • Lululemon’s next target is mindfulness for men [Quartz]
  • Novak Djokovic takes time out to meet his greatest opponent, thanks to SEIKO [PR Newswire]
PRODUCT
  • Neutrogena unveils personalized, 3-D-printed sheet masks at CES [WWD]
  • L’Oréal’s newest prototype detects wearers’ skin pH levels [The Verge]
  • Simplehuman looks to upgrade beauty accessories business with CES launch [WWD]
  • Nike stretches into Lululemon’s space with 1st yoga line [RetailDive]
  • Goop alumni launch the “Sephora of CBD” to target the cannabis curious [FastCompany]
  • The North Face debuts new outerwear technology [Fashion United]
BUSINESS
  • CFDA report highlights what it will take to achieve a truly diverse and inclusive fashion [W24]
  • These latina Avon sellers have dominated a beauty company modeled on white womanhood [Buzzfeed]
  • Tommy Hilfiger and Zendaya to show at Paris Fashion Week [Fashionista]
  • L’Occitane acquires Elemis for $900 million, eyes Asia expansion [WWD]
  • 38 percent of fashion and beauty brands plan to launch collaborations in 2019 [Fashion United]
  • Moschino has a code word for black shoppers, according to damning new lawsuit [The Fashion Law]
  • Dior switches Paris catwalk date to avoid ‘yellow vest’ protests [Reuters]
  • Debenhams rescue plan could involve closure of more than half of its stores [The Industry]
  • HSBC predicts luxury market to slow down in 2019 [Fashion United]
CULTURE
  • Gucci Garden opens exhibition dedicated to reflections on masculinity [WWD]
  • Miuccia Prada’s take on freedom of speech, cultural appropriation [WWD]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Farfetch’s IPO, everything to know about CGI influencers, Bitcoin hairspray

Farfetch IPO
Farfetch IPO

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Farfetch files for IPO, testing investors’ appetite for luxury [BoF]
  • The numerous questions around the rise of CGI models and influencers [Vogue]
  • You can buy hairspray with Bitcoin now [TheCut]
  • Yuval Noah Harari on what the year 2050 has in store for humankind [Wired]
TECHNOLOGY
  • Amazon is losing its smart speaker dominance [AdWeek]
  • Microsoft’s HoloLens mall demos bring early AR glasses to the masses [VentureBeat]
  • Los Angeles subway to become first in the US to use body scanners [DigitalTrends]
SUSTAINABILITY & PURPOSE
  • Fur: A reality check [BoF]
  • Is clothing rental the secret to making fashion sustainable? [Independent]
  • Fashion for Good launches toolkit on how to develop Cradle to Cradle denim [FashionUnited]
  • Why Instagram’s ‘outfit of the day’ hashtag is bad for fashion – and bad for the soul [TheGuardian]
  • German outdoor brand Vaude starts upcycling community [FashionUnited]
RETAIL & E-COMMERCE
  • McDonald’s unveils new Apple store-like Chicago flagship location [HypeBeast]
  • Superga, Cos, Rains and Fred Perry join Coal Drops Yard lineup [Retail Gazette]
  • 5 reasons why LA is the place to be for retailers [FootwearNews]
  • Consumers opt for marketplaces, fast retail, personalization [WWD]
MARKETING & SOCIAL MEDIA
  • Neutrogena, Sonos beta test use of video in Amazon search campaigns [MobileMarketer]
  • Alibaba’s to host first fashion show in China [JingDaily]
  • Rebecca Minkoff to present new brand identity during NYFW [WWD]
  • It’s never been easier to buy a pair of Yeezys [GQ]
  • Counterfeiting make-up is a new trend in Chinese how-to videos [JingDaily]
PRODUCT
  • Everlane is launching ‘clean silk’ in a move toward greater sustainability [Fashionista]
  • This digitally-knitted sportswear is like 3D-printed clothing [Wired]
  • River Island launches homeware [Drapers]
BUSINESS
  • Why the gender discrimination lawsuit against Nike is so significant [Vox]
  • Mulberry hit by House of Fraser collapse [FT]
  • $500 million in counterfeit Louis Vuitton, Gucci, Chanel Goods seized in one of the largest busts to date [TheFashionLaw]
  • Bringing affordable fast fashion to Africa [WWD]
CULTURE
  • How make-up swatches became a political battleground [Dazed]
  • In hype beast homes, Supreme accessories are the hot decor [Fashionista]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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e-commerce mobile

Hearst introduces shoppable Amazon SmileCodes to print publications

Amazon's SmileCodes in Seventeen magazine
Amazon’s SmileCodes in Seventeen magazine

Hearst has unveiled a deal with Amazon to place scannable SmileCodes on Cosmopolitan and Seventeen magazines, allowing readers to purchase straight from its pages.

Amazon’s SmileCodes are branded QR codes that link to sales pages and other content when scanned using the Amazon app. With the Hearst partnership, codes will be placed alongside selected items that once scanned, lead readers to the item on dedicated Cosmo and Seventeen stores on Amazon.com.

Customers can also access the online stores directly, where the publications will launch a “See, Love, Shop!” storefront that is updated monthly to correspond to the print publishing schedule.

“Amazon offers a wide selection of products, fast and free shipping options and low prices, and by teaming up we will be providing Cosmopolitan and Seventeen readers the opportunity to ‘see, love, and shop’ the products our editors showcase and they covet,” said Donna Kalajian Lagani, senior vice president and publishing director of Cosmopolitan and Seventeen. “We are using the latest technology to create a new instant and interactive experience moving our readers down the purchase funnel.”

Items are selected either by the magazines’ editorial teams or exist within ads by selected brands. They will range from categories such as beauty, fashion, wellness and books. So far partners include beauty and personal care brands like Olay, Neutrogena and Cover Girl. To further spotlight “See, Love, Shop!”, the magazines will also be posting shoppable listicles on their websites and promoting certain selections via social media.

Amazon SmileCodes has so far been running as a pilot in Europe, but the Hearst deal marks its official US debut. The online giant has vouched to promote new storefronts, which in turn will likely help promote its SmileCodes feature.

Categories
business digital snippets e-commerce product sustainability technology

What you missed: the AR beauty revolution, voice tech, automation versus labour

Tom Ford's beauty store
Tom Ford’s beauty store

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Beauty’s augmented reality revolution: What’s real, what’s hype, what’s next [BoF]
  • Voice is about to fix our love-hate relationship with machines [Wired]
  • AI: The new battleground for brand marketing [AdWeek]
  • The world’s largest clothing maker isn’t betting on automation replacing cheap human labour [QZ]

BUSINESS
  • Target, Zara, and others have agreed to map their Chinese factories’ pollution in real time [QZ]
  • Marco Bizzari on how Gucci’s company culture fuels business success [BoF]
  • H&M readies millennial-focused ‘Nyden’ brand [RetailDive]

MARKETING
  • American Apparel’s rebrand, led by female execs, aims to be sexy without the sexism [AdWeek]
  • Why beauty brands keep investing in chatbots despite growing pains [Glossy]

RETAIL & E-COMMERCE
  • What net neutrality means for e-commerce, consumers, retail [WWD]

TECHNOLOGY
  • Try-at-home gets a tech update with sensor suits [Glossy]
  • Carmen Busquets: ‘The big luxury groups learned their lessons’ after underestimating technology [Glossy]
  • Neutrogena has made an iPhone scanner that magnifies your skin issues [TheVerge]
  • What needs to come first for VR to take off? Mass hardware adoption or compelling content? [AdWeek]

PRODUCT
  • Key sustainable textile innovations set to transform the industry in 2018 [FashionUnited]