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business data digital snippets e-commerce product Retail social media technology

ICYMI: Mary Meeker’s internet trends, Balenciaga’s t-shirt meme, drones at Walmart

Balenciaga - ICYMI mary meeker internet trends meme
Balenciaga

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Mary Meeker’s 2018 internet trends report: All the slides, plus analysis [Recode]
  • Balenciaga heard you like shirts, so they put a shirt on a t-shirt for $1,300 [Mashable]
  • Walmart’s future may include in-store drone assistants and smart shopping carts [CNBC]
  • How Natalie Massenet’s new VC firm sees the future of retail [Pitchbook]
TECHNOLOGY
  • Blockchain can help authenticate ownership of fashion goods [WWD]
  • Blockchain and beauty go together, according to Tev Finger [WWD]
  • AmEx pilots blockchain-based loyalty rewards with Boxed [RetailDive]
  • Google is actually pretty good at identifying what people are wearing [Racked]
RETAIL & E-COMMERCE
  • ‘Need it, text it, get it’: How concierge service Jetblack is aiming to beat Amazon Prime [Glossy]
  • How OPI is hacking Amazon and data algorithms to improve its online site [Glossy]
  • Lululemon hits record high on revamped stores [Reuters]
MARKETING & SOCIAL MEDIA
  • Snapchat launches its first Lens that reacts to sound [Engadget]
  • How Macy’s is using its store employees and stylists as Instagram influencers to drive sales [Glossy]
PRODUCT
  • ALYX’s Matthew M. Williams reveals data-inspired Nike capsule [HypeBeast]
  • Zac Posen’s new Delta uniforms are the ultimate high-performance outfits [FastCompany]
BUSINESS
  • The Gucci-Gap divide: How luxury is winning the race for millennial spend [BoF]
  • J.Crew will relaunch this fall [Racked]
  • The changing face of fashion PR [BoF]
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Campaigns digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Burberry and Farfetch, Natalie Massenet on exiting BFC, Alibaba’s retail strategy

Cara Delevingne in Burberry latest collection
Cara Delevingne in Burberry’s latest collection

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Burberry to expand online reach with Farfetch tie-up [Telegraph]
  • For Natalie Massenet, change brings opportunity [BoF]
  • Alibaba invests another $1.3 billion into its offline retail strategy [TechCrunch]
  • Can Marchesa survive in a post-Weinstein world? [Refinery29]
  • NYFW roundup: #MeToo conversations, immersive runways and supersized robots [TCDaily]
TECHNOLOGY
  • In-depth: H&M puts tech at the heart of action plan to turn the brand around [TCDaily]
SUSTAINABILITY
  • When it comes to millennials’ fashion buys, price and convenience trump sustainability [WWD]
  • If you care about ethical fashion, it’s time to stop sleeping on G-Star Raw [Fashionista]
RETAIL & E-COMMERCE
  • Selfridges opens in-store boxing gym in “world first” [RetailGazette]
  • WeWork moves into retail with new partnership with J.Crew [Glossy]
  • Mulberry takes over Spencer House for London Fashion Week 2018 [Campaign]
  • Fewer happy returns in retail land as companies tighten generous return policies [Fung Global Retail Tech]
  • Target will roll out same day delivery in Twin Cities next month as it faces off with Amazon [StarTribune]
  • Google wants to change the way we shop online, beginning with beauty brands [Campaign]
MARKETING
  • How Nike’s “Nothing Beats a Londoner” advert taps into real London culture [HypeBeast]
  • PORTER becomes editorial voice across Net-A-Porter as it goes digital with daily updates [TheIndustry]
SOCIAL MEDIA
  • Inside Vans’ social media strategy [Digiday]
  • Pinterest now lets you archive boards, rearrange pins and more [AdWeek]
PRODUCT
  • This blouse comes with free performance coaching sessions [FastCompany]
  • Macy’s is making history with its new hijab-friendly clothing line [Brit+Co]
  • Customization in beauty is on the rise, but its scalability is uncertain [Glossy]
BUSINESS
  • Blockbuster Gucci continues to boost Kering [BoF]
  • Fashion unicorn Farfetch will soon interview bankers for its New York IPO [CNBC]
  • Richemont uncovers counterfeiters abusing customer service line to copy designs [WWD]
  • The future of luxury: 7 trends reshaping the luxury industry [CBInsights]
Categories
digital snippets e-commerce product social media technology

What you missed: See-now-buy-now, Nicopanda x Amazon, Kering tops sustainability index

Nicopanda spring 2018 will see one-hour delivery from Amazon
Nicopanda spring 2018 will see one-hour delivery from Amazon

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Three seasons in, see-now-buy-now is going nowhere [Glossy]
  • Amazon tests one-hour catwalk-to-doorstep deliveries at Nicopanda show [Reuters]
  • Kering tops the Dow Jones Sustainability Index once more [FashionUnited]
  • British Fashion Council launches climate change initiative with Vivienne Westwood [BoF]

BUSINESS
  • The trouble with Topshop [BoF]
  • Hermès hits record first-half profit [FT]
  • BFC/Vogue Designer Fashion Fund announces JD.com partnership [The Industry]
  • Giorgio Armani on London fashion week: ‘It’s the only true city where you see the creative turmoil’ [The Guardian]

SOCIAL MEDIA
  • Victoria Beckham takes top spot in digital engagement during NYFW [WWD]
  • How Mario Testino found a new lens through Instagram [Campaign]

MARKETING
  • Mick Rock shoots Rome residents for Gucci campaign [Dazed]
  • Inside Dior’s first micro-influencer campaign [Glossy]
  • Puma signs long-term partnership with Selena Gomez [FashionUnited]

RETAIL & E-COMMERCE
  • Liu Qiangdong, the ‘Jeff Bezos of China’, on making billions with JD.com [FT]
  • eBay moves into luxury with fashion start-up Spring [Racked]

TECHNOLOGY
  • All the tech plans for Tommy Hilfiger’s LFW show [Forbes]

PRODUCT
  • Stone Island’s thermo-sensitive ice knitwear collection changes colour in cold weather [Design Boom]
  • Nike introduces Flyleather, its latest ‘super material’ [BoF]
  • Nike unveils ‘connected’ jersey for NBA partnership [BoF]

START-UPS
  • Fashion start-up wants customers to be able to customise every item they buy [PSFK]
  • Natalie Massenet joins seed funding for hosiery start-up Heist [BoF]
Categories
business digital snippets e-commerce Editor's pick social media technology

What you missed: Chanel vs Amazon space travel, Massenet’s VC firm, robots at retail

Chanel's spacecraft at Paris Fashion Week (Image: Vogue Paris) - space technology
Chanel’s spacecraft at Paris Fashion Week (Image: Vogue Paris)

Chanel grabbed everyone’s attention once again at Paris Fashion Week – this time for another future-focused theme with its spacecraft set design. Kudos to the work that went into that but can you imagine the budget? Even Karl Lagerfeld’s visions have got to come back down to earth (excuse the pun) at some point – where is the true value, is the question? Jeff Bezos of Amazon meanwhile, is genuinely exploring how to ship products to the moon.

Elsewhere this week, we’re also talking about Natalie Massenet’s other role running her own VC firm alongside her new co-chair position at Farfetch; the incoming of robots at retail; news of Everlane ditching Facebook Messenger notifications (an interesting move that may spell some serious indication around chatbot ROI); and under our tech header, a must-read from Wired on Ford’s future city including hoverboards that carry shopping and drone deliveries to skyscrapers.

If you’re headed to SXSW this weekend, we look forward to seeing you there – don’t forget to check out our handy content guide en route.


TOP STORIES
  • Chanel focuses on space travel for Paris Fashion Week show with branded spacecraft [Vogue]
  • An exclusive look at Jeff Bezos’s plan to set up Amazon-like delivery for ‘future human settlement’ of the moon [Washington Post]
  • Natalie Massenet, Nick Brown to form venture firm Imaginary Ventures [WWD]
  • Robots will be in retail stores sooner than you think [Forbes]

BUSINESS
  • Sports Direct clarifies purchase of Agent Provocateur [FT]
  • BCBG Max Azria gets bankruptcy loan as chain plots asset sale [Bloomberg]

SOCIAL MEDIA
  • Everlane, one of Facebook Messenger’s first retail partners has ditched it as a notification tool [Recode]
  • Snap pops 40% to start trading at a crackling $33 billion valuation [Quartz]
  • How 5 brands are using Snapchat Spectacles [Digiday]
  • Fashion series are popping up on Instagram Stories [Glossy]

MARKETING
  • Benetton launches new women’s equality campaign [The Industry]
  • L’Oreal’s UK CMO: ‘We are very clear on where our media money is going’ [The Drum]
  • France’s ARPP takes issue with “degrading” Saint Laurent ads [Luxury Daily]

RETAIL & E-COMMERCE
  • Target unveils $7B plan to overhaul stores, digital operations [Retail Dive]
  • Mall retailers are competing on speed to stay relevant [Glossy]
  • ‘Notoriously difficult’: Inside the unraveling of the Thrillist-JackThreads marriage of content and commerce [Digiday]

TECHNOLOGY
  • Ford’s future city: hoverboards that carry shopping and drone deliveries to skyscrapers [Wired]
  • Virtual reality: growth engine for fashion? [BoF]
  • Apple reportedly could have over 1,000 engineers working on AR in Israel [Road to VR]
  • IBM Watson, Salesforce Einstein form AI dream team to aid retail, other industries [Retail Dive]
  • The emerging technologies getting us excited from MWC 2017 [The Drum]
Categories
business data digital snippets e-commerce film social media Startups technology

What you missed: debating tech at retail, the role of AI in fashion, Massenet joins Farfetch

Natalie Massenet announced her move to Farfetch as co-chairman
Natalie Massenet announced her move to Farfetch as co-chairman

All eyes might have been on the Milan collections, but the big business news this week is back in London where Natalie Massenet announced her move to Farfetch as co-chairman. An Instagram Story featuring Massenet with José Neves answering a Q&A followed – do watch it via @Farfetch before it disappears.

Otherwise, some interesting stories this week debating retail tech – what consumers do and don’t want on the one hand, versus why the industry hasn’t adopted artificial intelligence faster, on the other. Both are worth digging in to and digesting. Beyond that, there are new campaigns from Calvin Klein and Converse, as well as a scathing (but amusing) piece over on Digiday about just why fashion advertising is all out of (terrible) ideas. And if you’re still not sure about your video strategy, you might want to pay attention to the fact YouTube users now watch one billion hours per day.


TOP STORIES
  • Consumers don’t want Amazon or Google to help them shop [Bloomberg]
  • AI can make us all dress better, so why isn’t the fashion industry using it more? [Fast Company]
  • How Neiman Marcus is turning technology innovation into a ‘core value’ [Retail Dive]
  • Tommy Hilfiger looks to technology as it combats Macy’s decline [Bloomberg]
  • The trouble with all those t-shirt slogans about diversity on fashion’s runways [Quartz]

BUSINESS
  • Natalie Massenet joins Farfetch as co-chairman [BoF]
  • How teen retailer Aerie is thriving while its competitors flounder [CNBC]
  • Céline names new CEO, joins Instagram, announces plans to launch e-commerce [The Fashion Law]
  • John Lewis to cut hundreds of jobs [Campaign]
  • Menswear e-commerce startup JackThreads hanging by a thread [Retail Dive]

SOCIAL MEDIA
  • People now watch one billion hours of YouTube per day [TechCrunch]
  • Instagram users can now share up to 10 photos and videos in a single post [AdWeek]

MARKETING
  • Fashion advertising is out of ideas [Digiday]
  • Calvin Klein debuts new campaign featuring the men of Moonlight the morning after the Oscars [AdWeek]
  • #ForeverChuck: Converse throws a party as Chuck Taylor turns 100 [BrandChannel]
  • Did Walmart’s high-concept short films on the Oscars work? [AdWeek]
  • Why data targeting was a natural fit for cotton marketers [AdAge]

RETAIL & E-COMMERCE
  • The future of shopping is more discrimination [The Atlantic]
  • Ebay is tapping into the under-24 demographic by partnering with Snupps [Fashionista]

TECHNOLOGY
  • Retailers invest in chatbots, but consumers remain ambivalent [BrandChannel]
  • Why chatbots are dangerous territory for retailers [Forbes]
  • Why payment companies are flocking to messaging apps [Fast Company]
  • Your clothes could soon create and store their own electricity [Wired]
  • Grow your own clothes: three concepts for the fashion for the future [DW]

START-UPS
  • VC Eurie Kim: ‘Most fashion businesses don’t make good investments’ [Glossy]
Categories
business e-commerce Editor's pick

Digital is essential to growth and competitive advantage for British fashion, says Massenet

Caroline Rush CBE, Dame Natalie Massenet & Anya Hindmarch MBE at the Launch of LFW (Darren Gerrish, British Fashion Council)

Digital competency and a greater opening up of the industry through technology, was at the heart of a briefing delivered by Natalie Massenet ahead of the official start of London Fashion Week tomorrow.

As chairman of the British Fashion Council (BFC), Massenet (who also collects her Damehood from Buckingham Palace tomorrow) reflected on the successes seen in London over the three years of her tenure, weighting much of that towards the digital space.

“It is exciting to see so much talk of a new focus on the consumer, a re-thinking of the platforms we can use to engage with them and an embracing of change. From the outset of my time as chairman we have been championing opening up our world and sharing the experience – so many designers have supported that vision including Burberry’s recent news that shines such a strong light on our leadership in this field. We are very proud that this started in London,” she remarked.

“We were the first capital to live stream our shows from our central venue in 2009 making London now a capital for fashion and technology. As an organisation we are fiercely proud of that reputation – FashTech is essential to growth in our sector and it keeps us well ahead of the competition.

“Living and breathing in the digital world informs everything that we do. As an organisation we amplify our events to a global audience through live streaming, social media and content distribution. This season we will be taking the world of London Fashion Week to outdoor digital screens in London and around the UK thanks to Ocean Outdoor and Land Securities (with viewing figures of beyond 37 million people over the week). Our sponsor Sunglass Hut are powering content into over 3,000 of their global stores and giving our international guests an incredible welcome in Terminal 5.

“In addition to this, the majority of designers questioned in our recently conducted survey are now online compared with a much smaller numbers three years ago. 97% of our designers are on Instagram, 87% on Facebook and 86% on Twitter, reaching millions of fashion fans across the world – importantly they are all starting to embrace e-commerce and via all of their social platforms, engage with and listen to their customer.”

Her focus at the BFC has been to reposition British fashion in the global economy as one that champions creativity, innovation and business, she added. At last official count, the industry was worth £26bn to the UK economy and employed 800,000 people.

“I believe that London is really the greatest fashion capital in the world, the centre of creative talent, a hub of technological innovation and a vibrant business community – with Fashion Week at its creative and commercial heart – attended by thousands and watched by millions worldwide,” she said.

She also announced she will stay on as chairman of the BFC for another year. “We are of course ambitious and there is much more to do.”

Categories
digital snippets e-commerce social media technology

Digital snippets: Primania social success, Natalie Massenet made a Dame, Everlane’s optional payment promotion

A round-up of all the stories surrounding fashion and tech you may have missed over the holidays…

primark

  • On social, ‘Primania’ looks to fill Primark’s e-commerce void [Digiday]
  • Natalie Massenet made a Dame in New Year’s Honours List [The Telegraph]
  • Everlane’s pay-what-you-want promotion baffled me into buying nothing [NY Mag]
  • Mulberry Christmas ad escapes ban despite 42 complaints [Campaign]
  • Digital has irrevocably transformed fashion weeks, is it finally time to change the model? [Forbes]
  • Best of 2015 NYC holiday retail windows [PSFK]
  • 5 offline retail disasters that triggered online outrage in 2015 [Digiday]
  • Fast fashion needs to pivot to stay relevant [Racked]
  • A huge underclass of ghost workers are making your shirts in their homes [Quartz]
  • Online commerce needs an offline experience [TechCrunch]
  • Brands benefit from posting a ton to Instagram… for now at least [Fashionista]
  • FTC issues ‘native advertising’ rules and potential penalties [WWD]
  • A quick tour of wearables in 2015 [TechCrunch]
  • Will CES 2016 be the launch pad to send the smartwatch to the stratosphere? [TrendWalk]
  • Who’s winning the 3D-printed shoe race? [Fortune]
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Comment data e-commerce Editor's pick film mobile social media Startups technology

2015: a designer meets digital year in review

AppleWatch_Hermes

It’s been another big year for the fashion industry and its integration with technology: from the release of the (Hermès) Apple Watch, to Natalie Massenet’s departure from Net-a-Porter as it merged with Yoox, not to mention the ongoing and evolving discussions around fashion weeks becoming consumer-facing events.

There’s also been a broadening discussion on the role smart fabrics play in the wearables space, virtual reality is increasingly on our radar for its relevance to retail, and we’re obsessed with how the industry is slowly adapting to a new aesthetic thanks to apps like Snapchat.

Here then, are 10 of the posts you loved the most on Fashion & Mash this year. It’s a collection nodding to many of the aforementioned subjects we continue to track, as well as the likes of personalisation, data, instant messaging, emojis and more. A veritable feast of trends we’re watching across the digital landscape as we head into the New Year…

Thank you for reading and see you in 2016. Wishing you a very happy holidays from everyone here at the (growing!) Fashion & Mash team.

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data digital snippets e-commerce social media Startups technology

Digital snippets: Iris van Herpen on designing the future, TAG Heuer’s luxury smart watch, Alibaba’s Singles Day smashes records

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech…

irisvanherpen_ss16

  • Iris van Herpen’s astonishing designs don’t look like ‘clothes.’ They look like the future (as pictured) [The Washington Post]
  • TAG Heuer Connected: the first ‘legitimate’ smart watch? [Wired]
  • How Alibaba turned an obscure, made-up Chinese holiday into a $14.3 billion shopping extravaganza that’s bigger than Black Friday [Business Insider]
  • Dior breaks its e-commerce ban [WWD]
  • REI’s Reddit experience shows brands need to be ready to take the tough questions [AdWeek]
  • Canada Goose debuts first global campaign [AdAge]
  • High-tech Sephora flash boutique in Paris has a robot greeter [Brandchannel]
  • Farfetch tries to reach a little further [Bloomberg]
  • The Minkoffs want to disrupt the dictatorship in fashion with digital innovation [Fast Company]
  • Fashion platform Zalando wants to be Europe’s top tech company [Wired]
  • Macy’s CEO defends role of stores in e-commerce era [Fortune]
  • Apple’s Angela Ahrendts on where the company is taking retail next [Fast Company]
  • Natalie Massenet’s Imaginary Ventures proves she’s ready for next venture after exit from Net-a-Porter [Independent]
  • How Revolve Clothing uses data to create a global brand [Digiday]
  • Adam Selman, Rihanna’s favourite designer, enters the wearables war with Mastercard [NY Times]
  • As luxury brands embrace data, will they use it like a butler or a stalker [AdWeek]
  • Retail’s best Snapchat campaigns [L2]
  • Tel Aviv’s booming tech start-up community is expanding its focus to fashion [Fashionista]
  • Singapore’s postal service provider is developing a futuristic shopping mall to house online retailers [TechCrunch]
  • “People don’t buy stuff in actual stores” – the future of retail, as explained by Gen Z [Quartz]
  • Wary of the next ‘Warby Parker’ [TechCrunch]
  • Refinery29, Dazed and i-D battle for millennials [BoF]
  • Essena O’Neill quits Instagram, rewrites her self-promoting history [The Guardian]
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Cheat sheet: Everything you need to know about Natalie Massenet’s Net-a-Porter departure

NatalieMassenet

Nick Robertson might have stepped down as CEO of Asos this past week, but the e-commerce news from the UK that really grabbed global headlines was about Natalie Massenet leaving Net-a-Porter. The executive chairwoman of the luxury online retailer has resigned ahead of the company’s merger with Italian fashion group Yoox this October.

Massenet walks away with over £100m after selling her shares in the company, while Yoox founder Federico Marchetti will now run the new combined group.

Here’s what the industry had to say about the news:

  • First up, that it wasn’t a surprise. Lisa Armstrong at The Telegraph said the union with Yoox was always going to be an interesting marriage. “Think Lady meets the Tramp – with complications.”
  • WWD did a good job at outlining the tensions between the two companies, their founders and the plans for the merge. “Massenet was said to be against the idea of merging with Yoox from the start, with sources saying she fought against Yoox’s earlier attempts to buy Net. The two online retailers have distinctly different cultures — Yoox is no-frills and profit-driven while Massenet always considered Net-a-porter a luxury jewel focused as much on customer service and editorial content as product.”
  • The Business of Fashion similarly outlines reasons for the departure: that Richemont forced the deal on Massenet who wanted to keep Net-a-Porter independent; that Massenet and Marchetti have been long-term rivals; and that their cultures and management styles just aren’t compatible. Founder Imran Amed says he worries how the people behind both great businesses will respond when necessary changes up ahead are announced without Massenet’s leadership to help them through it. And what will that mean for maintaining the culture of Net-a-Porter too? Nonetheless, he adds: “Given that the conditions for the merger weren’t ideal to begin with, I guess it’s probably better for the combined business that Massenet has gracefully left at this stage, with amicable support from Marchetti, and that there is only one boss left. There will be no lingering tension or confused loyalties amongst the troops. The financial markets seem to think so: the Yoox share price surged five percent on the news of Massenet’s departure.”
  • Bloomberg agrees, calling it a blessing in disguise for the very fact it removes any confusion about who’s in charge and will help smooth the integration of the two businesses. Let’s not forget Net-a-Porter has always struggled to turn a profit, unlike its new bedfellow Yoox.
  • Yet Vanessa Friedman at the New York Times says Massenet’s departure may impact the image of the Net-a-Porter brand, if anything because she herself epitomised it. The company is losing its public face at a “time when branding-through-persona is increasingly important, be it for design houses, which are constantly thrusting their creative directors forward, sports brands or retailers,” she wrote. She added that whether luxury brands like Chanel and Tom Ford, both of which have recently agreed to selling on Net-a-Porter, will put the same trust in the site without the “constant reassurance” of Massenet’s presence, remains to be seen.
  • Carol Ryan at Reuters agrees: “[Massenet] has enviable industry contacts and a stellar individual reputation. The newly merged group may be easier to run with Yoox’s Marchetti as the single clear leader. But Yoox may well miss Massenet’s input.”
  • In another WWD story however, an analyst said Marchetti was going to be the one in charge if Massenet had stayed (he was to be CEO, and her executive chairman), and obviously he now will be without her. “So in this sense her exit changes nothing. There is perhaps the only risk of losing a more fashion and glamorous culture represented by Massenet and her story. But that attitude is not margin-friendly.”
  • As for the future, speculation and desires for Massenet’s plans span everything from stepping back into the publishing world from which she first came, even becoming successor to Anna Wintour at American Vogue, to heading into the start-up space. Massenet herself said: “After 15 extraordinary and exceptional years at The Net-a-Porter Group, the completion of the merger with Yoox Group is the right time for me to move on to explore new ideas and opportunities. The business I started in 2000 could not be in better shape today. Having joined forces with Yoox Group, the company will be bigger, stronger and superbly well positioned under Federico’s leadership to lead the industry and create the future of fashion. As for my own future, my entrepreneurial drive is as strong today as it always has been, and my passion for innovation will continue to be my greatest guide in business.” For more, take a read over at Business Insider, where the full email Massenet sent to her staff has also been published.
  • Meanwhile, this piece from Lorna Hall at WGSN, about three ways Nick Robertson disrupted fashion retail forever with Asos, is also well worth a read.