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data digital snippets e-commerce social media technology

Digital snippets: Timberland, My-Wardrobe, Instagram, Flipkart, holiday and more

Happy New Year everyone and welcome to 2015!

We’re headfirst into CES in Las Vegas this week for what’s looking set to be yet another week for wearable technology. Look out for more of that to follow shortly, but in the meantime, here’s a highlight of some of the fashion and tech stories you may have missed over the past couple of weeks…

timberland

  • How Timberland used customer data to reboot its brand [The Washington Post]
  • My-Wardrobe domain name bought by Net-a-Porter [BoF]
  • Instagram spam purge costs Nike, Adidas and Forever21 hundreds of thousands of ‘followers’ [The Drum]
  • Flipkart now valued at $11bn after raising another $700m [Business Standard]
  • The 5 biggest trends in fashion and tech in 2014: a look back to look forward [Fashionista]
  • 5 retailers who nailed it this holiday season [Inc]
  • The psychology behind a mysteriously fluctuating holiday sweater sale [Fast Company]
  • What’s the future of luxury? [Fortune]
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digital snippets e-commerce technology Uncategorized

Digital snippets: Burberry, Nike, ShoeDazzle, Macy’s, Elle, Trendabl

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Burberry releases sneak preview of its forthcoming eyewear campaign (as above) [YouTube]
  • Nike continues tech offensive, launches e-commerce football app [The Next Web]
  • ShoeDazzle scraps monthly subscription model, adds lingerie and dress lines [Fast Company]
  • Macy’s looks to capitalise on tech-savvy generation [Brand Channel]
  • Elle UK boosts magazine subscriptions following live stream of Kristen Stewart cover shoot on Twitter [Media Week]
  • My-Wardrobe co-founder launches LoveHats.com, incorporates virtual try-on service [WGSN Tumblr]
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digital snippets Uncategorized

Digital snippets: L2 Digital IQ, My-wardrobe.com, Versace and H&M, Olivia Palermo

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • My-wardrobe.com profile: can Sarah Curran (pictured) compete with Asos? [The Guardian]
  • L2 releases 2011 Fashion Digital IQ study (as below), Burberry take top spot, Kate Spade a newcomer, Hermès and Prada plummet [L2 Think Tank]
  • Olivia Palermo launches own fashion blog, employs five staff and at least 11 contributors [Elle]
  • Vogue among Condé Nast titles to join iPad by early 2012 [Mashable]
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e-commerce Uncategorized

Digital snippets: The Outnet, Tiffany & Co, Coca-Cola, My-Wardrobe, #IWNY

Tiffany & Co’s Love is Everywhere

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Net-a-Porter’s designer discount site The Outnet launches iPhone app [WWD]
  • Tiffany & Co releases multimedia microsite inviting users to tag ‘Love is Everywhere’ map with most romantic memories [Mashable]
  • Coca-Cola teams with Yahoo for digital fashion channel ‘Style it Light’ [Brand Republic]
  • Outdoor clothing brand Merrell launches website to create world’s largest ever panoramic picture [Contagious]
  • E-commerce sites turn to stylists to cash in on consumer desire for Hollywood experience [WSJ]
  • Online retailer My-Wardrobe sees sales soar 96% [Drapers]

Meanwhile, next week looks set to be another exciting one – I’m off to Internet Week New York, attending events including the CM Summit, the IAB Innovation Days, Realtime NY11, OMMA Social and more.

There are also some fun fashion inserts including talks from Sarah Bernard of The Thread on Yahoo! Shine, and a crowdsourced runway show to celebrate the 5th Anniversary and relaunch of social shopping site Kaboodle.com.

I’ll post all things relevant as often as I can.