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business digital snippets product Retail social media sustainability technology

Amazon 10 years ahead of UN Paris agreement, Nike’s first hijab ambassador, Facebook’s AI styling

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Amazon plans to meet UN Paris agreement 10 years early (CNBC)
  • First Nike hijab ambassador on breaking barriers for women in fitness (Evening Standard)
  • Facebook experiments with AI-powered styling program (Vogue Business)
Technology
  • Google and Jennifer Lopez reinvent the Versace dress that created Google Images (The Verge)
  • L’Oreal’s Color&Co adds AR hair color try-ons (Mobile Marketer)
  • The quiet robot revolution that can unlock a trillion dollars in retail efficiencies (Forbes)
  • Starbuck taps Alibaba’s Tmall Genie for voice ordering (The Drum)
  • Facebook teams up with Ray-Ban on smart glasses (Mobile Marketer)
  • Google opens a new AI research centre in India (The Next Web)
Sustainability & Purpose
  • Moncler tops Dow Jones Sustainability Index (Drapers)
  • Waste2Wear presents world’s first collection of ocean plastics verified with Blockchain (Fashion United)
  • Ikea invests in solar farms (Fast Company)
  • Nike opens distribution center fully powered by renewable energy (Highsnobiety)
  • Toast launches clothes-swap scheme (Drapers)
  • Salesforce is building an app to gauge a company’s sustainability progress (Tech Crunch)
  • Green money: AmEx joins fight against plastic waste (Stylus)
  • Avery Dennison teams up with plastic bank to further the circular economy (Sourcing Journal)
Retail & E-commerce
  • Body Shop opens refillable concept store (The Guardian)
  • Sandro opens first US flagship store in New York (Fashion United)
  • Psyche launches standalone childrenswear site (Drapers)
  • Quinn Harper opens first store on the King’s Road (TheIndustry)
  • Pandora unveils new store concept in Birmingham (Fashion United)
Business
  • Ocado and M&S’ new joint venture enjoys double digit growth (Charged Retail)
  • H&M to test selling external brands in strategy shift (BoF)
  • Thomas Cook collapse leaves thousands stranded as bailout fails (Bloomberg)
  • Burberry appoints non-executive director (Drapers)
  • In London, fashion takes a break from Brexit (BoF)
  • Toby Bateman steps down from Mr Porter (Retail Gazette)
  • Bluemercury founders depart Macy’s (Retail Dive)
Marketing & Social Media
  • The danger for luxury brands that fail at story telling (Jing Daily)
  • Urban Decay dishes out makeup samples to Bumble app users (Mobile Marketer)
  • As Gucci trips up on social media, sales fall (WSJ)
  • Louis Vuitton launces LVTV (Fashion United)
Product
  • Caspar jumps on the CBD bandwagon with sleep gummies (Retail Dive)
  • HP debut first computer made with ocean-bound plastics (Adweek)
  • Victoria Beckham launches beauty line at LFW (Fashion United)
  • Italy’s Opera Campi to launch stretch hemp apparel (Sourcing Journal)
Culture
  • Instagram adds new restrictions on weight-loss products and cosmetic procedures (Adweek)
  • Banana Republic looks to skin tone and size inclusivity for turnaround (BoF)
  • Refinery29 and Eloquii team up to create a crowdsourced plus-size collection (Adweek)
  • Gucci faces backlash for straightjackets at Milan show (BoF)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

Categories
business Campaigns digital snippets product Retail sustainability technology

ICYMI: Apple’s Angela Ahrendts on retail, the UK MP report on sustainability, surveillance for service

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Retail is broken. Apple’s Angela Ahrendts has a plan [Vogue Business]
  • What we’ve learned from MPs’ interim report on the sustainability of the UK fashion industry [The Industry]
  • Is surveillance the future of service? [BoF]
  • Puma unveils a self-lacing shoe [Retail Dive]
TECHNOLOGY
  • Lancôme partners with Alibaba on AR game [Retail Dive]
  • Warby Parker’s new app combines AR and face mapping so you can try on virtual glasses [The Verge]
SUSTAINABILITY & PURPOSE
  • Is the beauty industry doing enough to tackle plastic pollution? [The Independent]
  • Paris aims to be ‘Sustainable Capital of Fashion’ by 2024 [WWD]
  • Farfetch to drop fur from collections [Fashion United]
RETAIL & E-COMMERCE
MARKETING & SOCIAL MEDIA
  • Why fashion brands are launching podcasts [BoF]
  • Sweaty Betty launches empowerment campaign alongside new manifesto [Fashion Network]
  • American Eagle hands creative control to Gen Zers for spring campaign [Marketing Dive]
PRODUCT
  • “Athleisure makeup” is mostly marketing, but if you like working out in lipstick, go for it [Quartzy]
  • Justin Bieber just launched a new clothing line called Drew [Fashionista]
  • Glossier becomes the latest beauty brand to diversify its shade range [Fashion Network]
  • Stella McCartney redefines sustainable eyewear with new collection [Fashion Network]
BUSINESS
  • Gerry Weber International files for insolvency [Fashion Network]
  • Why are Chinese tourists shopping less? [Jing Daily]
  • Moncler says ‘Genius’ strategy worked [BoF]
CULTURE
  • Fashionista’s new survey suggests that bullying is still alive and well in the fashion industry [Fashionista]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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Events technology

Vote for us at SXSW: How streetwear turns hype into $$$

Louis Vuitton x Supreme
Louis Vuitton x Supreme

In 2019, we’re returning to SXSW in Austin, Texas – but we need your support! The festival is a hotbed for innovation and while TheCurrent will be on site gathering insights and producing exclusive events like podcast recordings, we are also aiming to host three panels. But we can only get on the official schedule with your vote.

One of our panels, “How streetwear turns hype into $$$”, will look at how streetwear labels are now catering way beyond hip-hop artists and skater kids on the fringes of society. Trading on scarcity and hype, this is a business on an unstoppable rise, with its poster child, Supreme, now estimated to be worth $1bn. From coveted collaborations to luxury department stores releasing ‘drops’, everybody wants to satiate the young consumer’s appetite.

But what can other industries learn from such masters of frenzy? Listen from a group of experts that include Swan Sit, VP of global digital marketing at Nike; Ferdinando Verderi, creative director at Johannes Leonardo, the global ad agency for Adidas Originals and responsible for the Alexander Wang x Adidas Originals launch; and Aaron Levant, founder of the ultimate streetwear festival ComplexCon and now CEO of NTWRK, an upcoming HSN-like shopping channel for Millennials and Gen Zers.

The panel will dissect this highly engaged community, and help the audience better understand what makes the thrill of the chase such a successful retail strategy.

Click to vote
Click to vote

So if you want to see this panel at next year’s edition, please vote! But be quick, as public voting closes this Thursday (August 30). Doing so is easy, just login or create a quick PanelPicker® account via panelpicker.sxsw.com. Then find our How street turns hype into $$$ and all you have to do is click on the “Vote Up” button in the top lefthand column.

Streetwear has had an increasingly strong influence on how young people consume fashion trends and engage with brands, and the luxury industry in particular has taken notice. Last week, Balenciaga launched exclusive sneakers at Selfridges, but they can only be purchased by appointment; earlier this year, Moncler announced it will launch monthly collections, as opposed to seasonal, in a collaboration model not too dissimilar from the streetwear industry; and lastly this November, TheCurrent will be present at ComplexCon for the very first time.

Our other panels at SXSW include Blockchain for radical transparency and The future of connected beauty. Please vote for them too!

Categories
Campaigns Editor's pick film technology

Moncler explores emotional intelligence with Sophia the Robot

Moncler - "Emotional Intelligence"
Moncler – “Emotional Intelligence”

Moncler has enlisted Sophia the Robot to launch a digital campaign exploring the relationship between man and machine.

The campaign, which was developed by the New York Times’ creative agency T Brand Studio, promotes the label’s newest collection under the Genius line, this time by Japanese designer Kei Ninomiya. In the short film, Sophia is accompanied by actress and musician Ryan Destiny in a garden, exploring the definition of friendship.

“Sophia’s presence catalyzes new questions about the future of the social zeitgeist,” reads the accompanying copy. “In a new age of art and technology, will A.I. beings — all far more advanced than Sophia — become our friends? Will they develop their own capacity for thought and free will?”

The choice of Sophia comes down to not only its realistic features, but how it was conceived in the first place: the robot has been developed to portray emotions and warmth, not too dissimilar from a real human.

Moreover, the man versus machine theme is particularly relevant to Ninomiya’s collection as its clothing merge traditional origami traditions with futuristic designs, thus converging craft and technology.

The short ad campaign is available to watch on Moncler.com and through paid advertising on Instagram Stories.

This is Moncler’s sixth iteration of the Genius line, which takes inspiration from the ‘drop’ model made popular by streetwear labels, where merchandise is released on a recurring basis, rather than the traditional seasonal retail model. In following suit, the Italian brand hopes to engage with a younger generation who has become accustomed with having faster and more differentiated access to fashion.

As for Sophia the Robot, the humanoid has quickly catapulted into pop culture for its extensive coverage across TV and print. Earlier this year, it graced the cover of UK-based Stylist magazine, which dedicated an entire issue to machines. In June, TheCurrent’s founder Liz Bacelar interviewed her on stage at Impact festival in Krakow, Poland.

This month, the Italian luxury label also launched Moncler Beyond, a wider advertising initiative highlighting 19 men and women who are “pushing the limits”, including British actor John Boyega and Stranger Things star Millie Bobby Brown.

Are you thinking innovatively enough in your brand messaging? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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Editor's pick product

Moncler announces death of catwalk, introducing co-created monthly collections

Moncler Pierpaolo Piccioli AW18 collection milan fashion week
Moncler Pierpaolo Piccioli AW18

Moncler kicked off Milan Fashion Week with the announcement of its “Genius” series, a co-created collection with big name partners and a new way of presenting.

“The concept of the catwalk show doesn’t exist anymore for us, it’s a new way of working from now on,” chairman & CEO, Remo Ruffini, told reporters at the venue.

Launching as a six day-long event at a warehouse in Milan, the series aims to respond to consumer demand to access fashion at a quicker pace by launching monthly collaborations available in the see-now-by-now model.

The seven inaugural collaborations include Valentino’s Pierpaolo Piccioli, British designer Simone Rocha, Kei Nimoiya (designer of Noir) and Craig Green. The new strategy will replace the Gamme Bleu and Gamme Rouge collections, which used to be designed by Thom Browne and Giambattista Valli, respectively.

At the Milan presentation, all seven collections were displayed in individual rooms, which allowed the chosen designer to create their own immersive experience. According to the brand, the Moncler Genius Building allowed for each different room to be devoted to a singular mind, which adds facets to the brand’s identity.

In Piccioli’s room, for instance, the designer worked with artist Sidival Fila to display artwork he believed linked to the sense of purity he infused in his collection.

For the following five days after the launch, the collections will be sold exclusively by a selected partner online retailer, before reaching wholesalers. At Moncler stores, each collection will have a month of focus from June onwards, with additional pop-ups launching from October onwards, according to the Business of Fashion.

Moncler Noir - Kei Ninomiya FW18
Moncler Noir – Kei Ninomiya FW18

Categories
Editor's pick film

Seven AW17 fashion films we can’t get enough of

Miu Miu AW17
Miu Miu AW17

A flurry of new fashion films launching for the autumn/winter 2017/18 season have seen us taken from New York to London, with the 1920s, a retro space age future and a tribute to Planned Parenthood thrown in. Here are seven to know about:


1/ Miu Miu

Taking us back to the 1920s is Miu Miu, featuring actress Naomie Harris and supermodel Kate Moss along others, heading to a film screening in New Orleans where they dance alongside the Preservation Hall Brass Band. Filmed with an old-school aesthetic, with fast-paced editing, representative of this jazz era, it was directed by Alasdair McLellan with creative direction from Giovanni Bianco.


2/ Chloé

To celebrate the opening of another store in London, Chloé created The Full English. Starring, Anna Brewster as the style vixen, Camille Charriere as the influencer, Christabel MacGreevy as the Firecracker and Izzy Bizu as the siren, it was directed by Sophie Edelstew, in collaboration with online magazine-meets-concept store Semaine. Capturing the zeitgeist of our time, the short tale mentions Instagram World Records, focuses in on the fussy eater and more.


3/ Gucci

The season really got going with Gucci and Beyond, a Star Trek-inspired campaign, directed by Glen Luchford under the creative direction of Alessandro Michele. It features everything from a full Trekkie teleportation moment to a huge flying UFO in a field full of cows, not to mention various alien figures, as already reported.


4/ Moncler

Following on with the retro-future theme, Moncler presented Moonray, directed by Golgotha, under the art direction of Régis Tosetti. Set on a mysterious planet with a mysterious alien, it sees a boy and girl fighting to protect their Moncler jackets.


5/ Proenza Schouler

Proenza Schouler has taken the focus away from itself and is instead supporting Planned Parenthood of New York City with its seasonal campaign work. Directed by Hayley Weir, it stars the likes of Amber Valletta, Grimes, Hanne Gabby Odiele, Hari Nefe, Stella Tennant and more, all discussing their various experiences around sex and gender. The film serves as a call to action to support the US-based non-profit for sexual healthcare surrounding the Trump administration’s threat to remove its funding.


6/ Diane Von Furstenberg

Diane Von Furstenberg’s first campaign under Jonathan Saunders takes to the streets of New York to celebrate where the brand was founded. Shot by Oliver Hadlee Pearch and directed by Jonny Lu Studio, it praises the optimism, energy and unique characters found in the city, all the while Brooklyn-based poet Rachel Kang shares an exclusive piece of work as a voiceover.


7/ Stella McCartney Lingerie

While the mainline Stella McCartney campaign took us to a landfill site, the brand’s lingerie film is all about friendship. Model Kenya Kinski-Jones shares her thoughts on the subject all the while reminiscing about summer days, with her pals around her.

Categories
digital snippets e-commerce film social media technology

Digital snippets: eBay, Westfield, Harrods, wearables, Macy’s, Uggs, Mercedes-Benz, adidas

A round-up of the latest stories to know about surrounding all things fashion and tech…

ebay_ninewest

  • eBay unveils retail platform: all about omni [WWD]
  • Kevin McKenzie, global chief digital officer at Westfield Group, on the mall of the future [BoF]
  • Harrods to focus on gamification after being ‘undeterred’ by mixed results [Retail Week]
  • The 7 best pieces of wearable tech we saw at CES [Fashionista]
  • Macy’s restructures to boost digital marketing, mulls off-price plans [MediaPost]
  • Uggs tests RFID in a bid to close the online-offline gap [Retail Week]
  • Mercedes-Benz just made a great fashion ad, and it’s a total piss-take [The Drum]
  • adidas launches Superstar campaign video featuring Rita Ora, David Beckham and Pharrell Williams [The Independent]
  • Lady Gaga has turned her Instagram selfies into ads for Japanese beauty brand Shiseido [Business Insider]
  • Max Factor puts a twist on the no-makeup selfie with #GlamJan campaign [Creativity Online]
  • Moncler creates fake snow app for online fun [Luxury Daily]
  • Montblanc announces a smart bracelet for your fancy watch [TechCrunch]
  • From robots to beacons, the future of retail is at hand [BrandChannel]
  • Snapchat wins hearts and minds on Madison Avenue [Digiday]
  • How Snapchat can help retailers kill ‘showrooming’ [AdAge]
  • As Pinterest pitches ads, brands flock to ‘Pinfluencers’ [WSJ]
  • Google stops selling Google Glass [Marketing Magazine]
  • How jewellery makers (not a tech company) finally cracked the battery problem for wearables [Forbes]
  • Cuff raises $5 million Series A and partners with Richline to bring smart jewellery to the mainstream [TechCrunch]
  • Materials science is the new black: 3D and 4D printing the future [Apparel]
  • Disney and McLaren to fund wearable tech competition for start-ups [The Drum]
  • “Back To The Future” power laces herald quantum wave of shoe tech at Nike [PSFK]
  • The patented Nike shirt that could track your heart rate and blood pressure while you exercise [Quartz]