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business data digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Inside Target’s test store, algorithms threatening jobs, L’Occitane’s AI personalization

Target
Target

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Inside Target’s top secret test store [Co.Design]
  • How algorithms are threatening fashion’s white-collar jobs [BoF]
  • L’Occitane boosts mobile conversions by 159% with AI-powered personalization [Mobile Marketing]
TECHNOLOGY
  • What blockchain can’t do [HBR]
  • Think you know how disruptive artificial intelligence is? Think again [Forbes]
  • Top Japan fashion site bets big on custom-fit fast fashion [BoF]
  • Baidu’s self-driving buses will hit Japan’s streets next year [TNW]
  • How SK-II disrupted the beauty industry in Japan with emerging technology [TheDrum]
  • Watch MIT’s blind robot run, jump, and climb stairs [TNW]
SUSTAINABILITY
  • Factory Tour: Eileen Fisher helps make the eco-fashion dream of circularity come true [Fashionista]
  • Wrangler and MyFarms talk ‘field-level’ sustainability in new report [WWD]
RETAIL & E-COMMERCE
  • 27% of apparel sales are now online [RetailDive]
  • Why virtual reality won’t revolutionize retail, but scan-and-go will [RetailDive]
  • Sophia Webster puts her spin on experiential retail with second London boutique [WWD]
  • Reporter’s notebook: A quest for experiential retail [RetailDive]
  • Walmart.com launches 3-D virtual reality tour [WWD]
  • Amazon claims it doesn’t want to take on UPS and FedEx. So why is it introducing tons of its own Amazon delivery vans? [Recode]
  • Samsung brand experience opens its doors in the heart of Paris [BrandChannel]
  • Kirsten Green’s survival guide for the ‘retail reckoning’ [BoF]
MARKETING & SOCIAL MEDIA
  • Inside Instagram’s social shopping masterclass [BoF]
  • Hilfiger’s next TommyNow runway show to touch down in Shanghai [WWD]
  • Are influencers really worth the money? [BoF]
  • Roger Federer signs $300 million sponsorship deal with Uniqlo [BoF]
PRODUCT
  • These people with disabilities have ideas for making shopping more accessible [TeenVogue]
  • Tiffany & Co. will now let you personalize with custom symbols and monograms [Town & Country]
  • What FDA approval of CBD could mean for the beauty industry [Racked]
  • Walmart pulls “Impeach 45” t-shirts after Trump supporters threaten boycott [FastCompany]
BUSINESS
  • Paris Fashion Week’s front rows speak to fashion’s complicated stance on #MeToo [TheFashionLaw]
  • Chanel’s digital strategy takes shape amid executive shuffle [BoF]
  • Subscription box market fights fatigue [AdAge]
  • How Revolve has built a billion-dollar fashion company for millennial women [Inc]
  • Fans of ModCloth and Bonobos were aghast when Walmart bought the brands. But they’re still shopping [Quartzy]
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business digital snippets e-commerce film mobile product social media sustainability technology

What you missed: Warby Parker’s face mapping, Black Friday plans, Amazon Go is ready to go

Warby Parker's face mapping
Warby Parker’s face mapping

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Warby Parker’s app is cleverly using the iPhone X’s face mapping to recommend glasses [TheVerge]
  • Why REI and Modcloth will close on Black Friday, and prosper [RetailDive]
  • Amazon’s cashierless store is almost ready for prime time [Bloomberg]
  • The industry remembers Azzedine Alaïa [BoF]
  • Tech titans José Neves and Ian Rogers on the future of luxury fashion [Evening Standard]

BUSINESS
  • Shoppers expected to spend £10bn during Black Friday bonanza [TheIndustry]
  • Stitch Fix’s highly anticipated IPO was ¯_(?)_/¯ [QZ]
  • Farfetch losses grow despite skyrocketing revenue [Retail Gazette]
  • Will the year of ‘the drop’ change fashion forever? [Fashionista]
  • Is the second wave of sustainability finally here? [Refinery29]

SOCIAL MEDIA
  • Inside Snapchat’s battle to win back its momentum [BoF]

MARKETING
  • Australian department store tells the sweet Christmas tale of an expat gingerbread man [AdWeek]
  • Keira Knightley sings in French for Chanel Coco Crush campaign [The Impression]

RETAIL & E-COMMERCE
  • Amazon’s last mile [Gizmodo]
  • Amazon could be worth $1 trillion in 2018 [RetailDive]
  • Spotify expands merch to beauty products [TechCrunch]
  • Rituals is overhauling its app to compete with the likes of Amazon, but it’s treading carefully [TheDrum]

TECHNOLOGY
  • Alibaba’s AI fashion consultant helps achieve record-setting sales [MIT Technology Review]
  • Poshmark builds a styling tool for Amazon’s Alexa powered devices [Internet Retailer]
  • How brands and start-ups are using AI to help you get dressed [Fashionista]
  • Vogue US partners with Apple on augmented reality feature [BoF]

PRODUCT
  • Fashion’s interest in alternative fabrics keeps growing [NY Times]
Categories
business digital snippets e-commerce film social media Startups sustainability technology

What you missed: Robotics in retail, biotech’s luxury nod, Amazon launches Spark

The rise of robotics in retail
The rise of robotics in retail

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • ‘We’re at the onset of an industrial revolution’: The rise of robotics in retail [Glossy]
  • Biotech gets the luxury nod with Bolt Threads x Stella McCartney tie-up [Forbes]
  • Amazon launches Spark, a shoppable feed of stories and photos aimed at Prime members [TechCrunch]

BUSINESS
  • Will the death of US retail be the next big short? [FT]
  • 10 major retailers that could go bankrupt in 2017 [RetailDive]
  • Miroslava Duma on the biggest sustainability problems facing the fashion industry [Marie Claire]

SOCIAL MEDIA
  • Instagram encroaches on Snapchat’s turf of social media influencers, winning their hearts, minds and posts [CNBC]
  • Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers [The Drum]
  • Nordstrom hones Snapchat strategy for annual anniversary sale [MarketingDive]

MARKETING
  • Adidas debuts lifestyle app All Day [Fashion United]
  • Pharrell Williams powers Old Navy’s 2017 back to school musical [BrandChannel]
  • Valentino integrates shoppable video for exclusive AW17 pre-launch on Mytheresa [Fashion United]

RETAIL & E-COMMERCE
  • Legacy retailers define strategy in competitive terms. Retail upstarts define it in terms of their customer [LeanLuxe]
  • Everlane to open first flagship store [RetailDive]
  • LLBean rebrands to be more digital, less direct-mail [AdAge]
  • CEO Matt Kaness on the future of ModCloth, post-Walmart [Glossy]

TECHNOLOGY
  • The permanent future of conversational commerce: eBay’s RJ Pittman on AI and chatbots [Forbes]
  • Researchers develop green method for artificial spider silk [Fashion United]

START-UPS
  • Modern Meadow to unveil its creative materials platform at fall exhibition [Modern Meadow]
  • NewStore raises $50 million for mobile commerce [TechCrunch]
  • Meet Shopshops, an interactive, online retail experience for fashion-savvy Chinese consumers [Fashionista]
  • Syte.ai, a visual search startup just for fashion, closes $8M Series A [TechCrunch]
Categories
business data digital snippets e-commerce product social media technology

What you missed: Store of the future, Edward Enninful to Vogue, Walmart acquiring Bonobos

Edward Enninful is joining British Vogue as editor in chief - what you missed store of future
Edward Enninful is joining British Vogue as editor in chief

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news.


TOP STORIES
  • A fantastical new world of high-tech, high-concept stores is here [Quartz]
  • Enabling the ‘offline cookie’ – why Farfetch’s store of the future is all about data [Forbes]
  • 6 fashion insiders on the British Vogue EIC news [Man Repeller]
  • Walmart is in advanced talks to acquire online men’s retailer Bonobos [Recode]
  • A new generation of even faster fashion is leaving H&M and Zara in the dust [Quartz]

BUSINESS
  • With Brexit now triggered, UK’s modern luxury CEOs discuss the early impact [LeanLuxe]
  • Burberry licenses fragrances and cosmetics business to Coty [Reuters]
  • Ralph Lauren closing Fifth Avenue Polo store, cutting staff [WWD]
  • Jenna Lyons out at J.Crew after 26 years [NY Post]
  • Luxury-goods companies are belatedly trying to go digital [The Economist]
  • Prada’s turnaround plan: fewer stores, more e-commerce [Glossy]
  • ‘See now, buy now’ is a publicity stunt, not real process innovation [BoF]

SOCIAL MEDIA
  • Snapchat vs. Instagram: Which Stories format is winning? [AdAge]
  • Snap-to-shop ads hope to drive retail sales [MediaPost]

MARKETING
  • Dear brands, quit trying to be my best friend [Racked]

RETAIL & E-COMMERCE
  • The whole ‘malls are dying’ thing is getting old, say mall CEOs [Bloomberg]
  • Macy’s CEO on the future of department stores [The Robin Report]
  • Alibaba’s new retail integrates e-commerce, stores, & logistics: is this the next gen of retail? [Forbes]
  • ModCloth, True & Co. point the way to e-commerce’s future [SF Chronicle]
  • How Mon Purse makes $2 million worth of customisable handbags a month [Glossy]

TECHNOLOGY
  • Artificial intelligence in retail: A smashing tool of omnichannel [Medium]
  • Adidas is kicking off the era of 3D-printed sneaker production with the Futurecraft 4D [Quartz]
  • What RFID technology means for retail [Glossy]
  • London to stage world’s first “smart street” [The Industry]
  • Why drone delivery still has a long way to go before it takes off [Retail Dive]
  • Inside Stitch Fix’s experiment to design clothing with an algorithm [Glossy]
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Events technology

SXSW 2017 – your guide to the very best of this year’s Interactive content

SXSW 2017
SXSW 2017

For anyone heading to Austin for SXSW Interactive this year, you will no doubt be entering into those few days ahead where you realise not only how much else there’s still to be done at work before you go, but just how little time you’ve had to prep for what’s to come.

Never fear! On the one hand, there’s something incredibly beneficial about the serendipity of going with the flow at this event. Plus the app is pretty spot on for getting you figured out hour by hour. That said, on the other, there’s a need to do several RSVPs to make sure you can get in to the parties you want to etc, and having a rough idea of your itinerary for the week, never harms.

So on that note, here are our highlights for the best of each day, designed specifically with those working in fashion and retail in mind. There’s also a link at the bottom to my full schedule for the week should you wish to see a more detailed, but still filtered version of the programme.

Look forward to seeing lots of you there. Don’t forget, we have #FashMash drinks at 6.30pm on Friday, March 10. If you didn’t get an invite, do drop me a note. Last but not least be sure to check out the survival guide Olly Rzysko of Primark wrote for us last year, complete with insanely relevant Kanye GIFs throughout.


FRIDAY, MARCH 10

Friday is a real ease-in kind of day, with a slow start to allow you to get your badges, and only a handful of highlights throughout the programme. One of the true beauties of SXSW is stepping outside of your usual remit and learning from other worlds, so don’t miss Cory Richards’ keynote at 2pm – a climber and visual storyteller, he was named National Geographic Adventurer of the Year (2012) and a National Geographic Fellow (2015).

Also worth checking out is the 11am session on how tech is shaping the future of entertainment. Pete Cashmore, founder and CEO of Mashable, will sit down with leaders in the entertainment and technology space to discuss how television and film are working hand in hand with Silicon Valley to not only reach consumers in the new ways they’re watching videos, but adjusting their creative process based on new advances in audience data.

On top of that is a session on the dawn of the drones, and how blockchain applies to other industries beyond fintech. If you have time, The Girls’ Lounge is also open from 8am – 6pm and is worth heading over to.


SATURDAY, MARCH 11

Saturday is a real conundrum with multiple incredible sessions all planned at the same time. Here’s where the luck part comes in at SXSW: some of them will be the talk of the week, others will be a total fail, and some you may not even be able to get into (if it’s a popular subject or speaker, be sure to arrive at least 30 mins early). For the 9.30am session for instance, it’s a toss up between learning about where artificial intelligence is headed from Microsoft, the real application of it in Disney’s case, or a talk from Bolt Threads’ CEO on their progress with spider silk as a new fibre for the industry – an exploration of how his team is using biotechnology to design protein-based materials at the molecular level. That’s a tough choice.

Later on, there’s an influencer session under the SX Style umbrella with Reward Style’s Amber Venz Box and a deep look at data specifically in the fashion industry with StitchFix and Poshmark. My true highlight for the day however, has got to be Casey Neistat’s talk at 3.30pm.

If that’s not enough, the Levi’s Outpost also opens on Saturday (and runs through the week), with a party in collaboration with Google’s Project Jacquard team the same evening.


SUNDAY, MARCH 12

Sunday is Decoded Fashion’s day, meaning if it’s really fashion content you’re after, you may not need to move from their Hangar Lounge location. That said, if you’re looking to mix it up and step out of your comfort zone, several other talks look very promising, including Fjord’s 2017 trends report examining not only trends that will impact consumers, but those set to impact design, business, organisation, culture and society in the next 12-18 months.

By the time you get to Sunday, it’s quite likely you’ll have already been to, or intended to go to, a handful of sessions on chatbots, but there’s another at 11am that seems particularly worthwhile. Outside of those, we’ll be heading to one on mixed reality at 3.30pm, followed by what looks to be a very fun session all about the technology promised us by Marty McFly in Back to the Future at 5pm.

As for other events, ModCloth and Wrangler have teamed up for a reception early evening, while Intel also has their AI lounge (running March 10-12) to head over to and learn from. If that wasn’t enough: Liz Bacelar (founder of Decoded Fashion) also launches her new business, TheCurrent, with a VIP programme from 4pm-7pm looking at innovation in the fashion and retail industries featuring speakers from Under Armour, Ford, Google, Parsons and more. There’s also a live podcast recording on Saturday morning with Rebecca Minkoff.


MONDAY, MARCH 13

If you haven’t had too much in the way of tacos and magaritas yet, and you can still manage to get up early, kickstart Monday with Ford’s session with executive chairman, Bill Ford, all about smart mobility. Make sure to get out on time however, because Marc Jacobs is up at 11am in conversation with Vogue’s Sally Singer and the queue is likely to be popular. The discussion is around designing in the age of the social media, which isn’t exactly a new topic (for anywhere, let alone SXSW), but it is Marc Jacobs.

A true highlight of the day (in fact the whole week), mind you, comes from futurist Ray Kurzweil, a director of engineering at Google, with his daughter Amy Kurzweil, who works at the Fashion Institute of Technology no less, at 12.30pm. Ray is one of the best speakers I’ve ever seen, so all hopes are pinned on this session being one of the best.

Rounding up the day is Matthew Drinkwater of London College of Fashion on designing in a digital world, and then Avery Dennison on connecting our clothing and our wardrobes, followed by a drinks reception with their team. If you have a spare moment, you might also want to check out Giorgio Armani’s Films of City Frames installation – showcasing five cities by five directors through five films. It runs all day from 10am-6pm, from March 12-15.


TUESDAY, MARCH 14

On to the final stretch and why not end on an inspirational high on the last day? Netflix is talking about mobile, L’Oréal is discussing holograms and the one and only Buzz Aldrin is also in town.

The big hitter, however, will be Yasmin Green of Jigsaw (of Alphabet variety, not the British fashion store), who leads the team’s innovation efforts, overseeing projects on counter-radicalisation and fragile states.

And last but not least, it’s not a true SXSW experience until you attend one of Bruce Sterling’s closing keynotes. “The future: history that hasn’t happened yet”, as he calls his session, will whip the slider-bar between the unthinkable and the unimaginable, which is exactly what you’ll need to cap off your Austin week.

For my full programme, check out this link to my shareable schedule. See you all there!

Categories
business data digital snippets e-commerce mobile social media sustainability technology

What you missed: Gap’s AR dressing room app, smart hairbrushes, Brexit’s impact on fashion

Gap's AR dressing room app with Google
Gap’s AR dressing room app with Google

Happy New Year and welcome to 2017… may it be a fortuitous one for all of us; the industry at large included. On that note, here’s a wrap up of everything you might have missed over the holidays and this past week, from new tech at CES to lots of thoughts on what to expect in the market throughout this year.

Also worth checking out is an interview on sustainability with Kering’s François-Henri Pinault, a deep-dive on all things WeChat (seriously a must-read), and an exploration of the worker robots hitting Japan. If you haven’t seen it, don’t forget to also check out our list of the 8 tech trends that will shape fashion and luxury retail in 2017.


TOP STORIES
  • Google moves into augmented reality shopping with BMW and Gap [Bloomberg]
  • L’Oréal launches smart hairbrush at CES: a bargain at $189? [AdAge]
  • How Brexit will impact fashion in 2017 [BoF]
  • The future of fashion is mushroom leather – Kering’s François-Henri Pinault on sustainability [Bloomberg]
  • Why Alexander Wang’s Adidas collection was sold in unmarked trucks and trash bags [Co.Create]
  • Selfridges unveils new plan to promote sustainable fashion [Dazed]

BUSINESS
  • In 2017’s “new normal,” luxury brands will have to work a lot harder to sell their pricey goods [QZ]
  • For the Trumps, ‘Made in USA’ may be a tricky label to stitch [NY Times]
  • Macy’s to cut more than 10,000 jobs and close 68 stores [AP]
  • Carolina Herrera is suing Oscar de la Renta over hiring of Monse designer [Hollywood Reporter]
  • Expect more store closings despite big holiday sales [USA Today]

SOCIAL MEDIA
  • How social cash made WeChat the app for everything [Fast Company]
  • Snapchat, Facebook or Instagram: who is winning the social media shopping race? [BoF]
  • #Prada365: The brand’s new social, advertising strategy [TheFashionLaw]
  • 5 ways Snapchat Spectacles will affect influencer marketing in 2017 [AdWeek]
  • How fashion publishers are experimenting with Instagram Live [Glossy]
  • Here’s a timeline showing Instagram and Snapchat’s 2016 war over the best features [AdWeek]
  • Infographic: How millennials and baby boomers consume user-generated content [AdWeek]

RETAIL
  • Here come ‘smart stores’ with robots, interactive shelves [AP]
  • How tech drove retailer turnaround efforts in 2016 [Retail Dive]
  • Harrods incorporates in-store navigation tool in latest app update [LuxuryDaily]
  • The internet goes IRL at ModCloth’s new store [Racked]
  • What everyone will be buzzing about at NRF Retail’s BIG Show 2017 [IBM]

TECHNOLOGY
  • Japanese white-collar workers are already being replaced by artificial intelligence [QZ]
  • Amazon patent reveals its drone-deploying flying warehouse plan [Engadget]
  • Cross-border payment technology creates global opportunities [WWD]
  • Wearables gradually move beyond the wrist, and into hearts and minds (literally) [CNBC]
  • Shiseido Group invests in beauty technologies to maintain competitive edge [LuxuryDaily]
Categories
digital snippets e-commerce film social media technology

Digital snippets: Calvin Klein, Tommy Hilfiger, Net-a-Porter, ModCloth, Nasty Gal, Dove

A round-up of the latest stories to know about surrounding all things fashion and tech…

calvinklein_bieber

  • Justin Bieber drives 3.6m+ new social followers for Calvin Klein [WWD]
  • Tommy Hilfiger becomes digital showroom pioneer [Pursuitist]
  • Net-a-Porter hints at launch of new social commerce experience [The Drum]
  • What changes at ModCloth and Nasty Gal mean for e-commerce [TechCrunch]
  • Dove’s latest film encourages girls to love their curls [AdWeek]
  • Footwear brand Merrell invites Sundance attendees to virtual reality hike [PSFK]
  • Op-ed: A picture is worth a million likes [BoF]
  • Why celebrity casting is spring’s biggest campaign trend [Fashionista]
  • Microsoft’s HoloLens presents a bold near-future for augmented reality [WGSN/blogs]
  • Are magic mirrors the next big thing? [Retailing Today]
  • Ringly has raised $5.1 million to make cocktail rings that light up when you get a notification [Business Insider]
Categories
digital snippets e-commerce mobile social media Startups technology

Digital snippets: Amazon 3D printing, Zappos digital assistant, Target In a Snap app, and more

A round-up of the latest stories to know about surrounding all things fashion and tech…

Jeff Bezos, Amazon 2012

  • What Amazon’s foray into 3D printing means for the industry [Fortune]
  • Zappos tests digital assistant that helps you track down any fashion item [CNET]
  • Target snaps up mobile shopping innovation with image recognition app [BrandChannel]
  • L’Oréal make-up goes virtual for selfie age [FT]
  • Yoox Group teams with messaging service WeChat [WWD]
  • Marie Claire’s innovative interactive magazine covers are breaking new ground in advertising real estate [BoF]
  • This Nike vending machine accepts only FuelBand points [Creativity]
  • Virtual reality: advertising’s next big thing? [AdAge]
  • Forever 21, Urban Outfitters among most popular retailers on Pinterest, relative newbie, Modcloth, tops list [Forbes]
  • 8 start-ups trying to help you find clothing that fits [Fashionista]
  • The new bazaar: in India, online stores catch on with buyers [NY Times]
  • New York Fashion Tech Lab program debuts at Hearst Tower [PSFK]