Categories
business Campaigns digital snippets e-commerce mobile product Retail social media sustainability technology

LVMH’s $16bn Tiffany&Co deal, Coty’s Kylie Cosmetics takeover, H&M’s size-free denim

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • LVMH confirms deal to acquire Tiffany&Co for $16.2 billion (CNBC)
  • Coty acquires majority stake in Kylie Jenner’s beauty business for $600million (Retail Dive)
  • H&M’s Weekday Denim to sell ‘size-free’ jeans in 2020 (WWD)
  • The State of Fashion 2020 report (BoF)
Technology
  • Adidas AR activation drops shoppers into a trash-filled virtual ocean (Mobile Marketer)
  • 4 ways to address gender bias in AI (Harvard Business Review)
  • Chipotle rolls out Alexa voice ordering (Mobile Marketer)
  • Tesla’s new Cybertruck smashed during demo (BBC)
  • JC Penney rings in holiday proposal season with AR ad driving virtual try-ons (Retail Dive)
  • Amazon launches a Dash Smart Shelf that automatically restocks supplies (TechCrunch)
  • 3D configurators aren’t a gimmick – they’re the future of shopping (The Next Web)
Sustainability & Purpose
  • New senate bill proposes animal-testing ban for cosmetics (WWD)
  • Sainsbury’s opens ‘giving store’ to collect food and gift donations (Campaign)
  • Etihad, Boeing announce first-of-its-kind eco-friendly plane (Khaleej Times)
  • Gucci boos Marco Bizzarri urges CEOs to fight climate change (Retail Gazette)
  • Everlane has eliminated 75% of virgin plastics from its supply chain (Vogue Business)
  • Retailers take a stance on ‘dirty viscose’ (Drapers)
  • Air Co launches as ‘worlds first carbon-negative vodka’ (Dezeen)
  • Conde Nast to rethink plastic packaging (WWD)
  • Boots scraps plastic pharmacy bags for compostable bags (Retail Gazette)
Retail & Commerce
  • Patagonia opens first Worn Wear store (Retail Dive)
  • Cartier unveils digital platform: Cartier Care (WWD)
  • Mulberry to open new store concept at Victoria Leeds (Fashion United)
  • Amazon opens four-day Black Friday pop-up (Campaign)
  • Collagerie is a new online shopping platform that will take the confusion out of what to buy (Vogue)
  • Posti to open a new parcel centre, with fitting rooms, for online shoppers (Helsinki Times)
  • Whistles collaborates with Goldfinger Factory for sustainable Christmas window (The Industry)
Business
  • Estée Lauder companies to acquire k-beauty company Dr.Jart+ (Fashion United)
  • Nike invests in adaptive footwear (BoF)
  • Uber wants to deliver drugs to your home (Mashable)
  • PayPal acquires Honey for $4billion (Adweek)
  • After Barney’s Bankruptcy, ex-CEO joins Tiffany&Co (Bloomberg)
  • Jennifer Lopez named global ambassador of Coach (WWD)
  • Victoria’s Secret cancels fashion show amid ratings drop (BBC)
  • Arcadia appoints Andrew Coppel as new chairman (Retail Gazette)
  • Inside Iran’s underground fashion industry (BoF)
  • Il Makiage acquires Israeli tech start-up NeoWize (WWD)
  • Subscription bag rental service Cocoon launches (Fashion United)
Marketing & Social Media
  • Pantene teamed up with the Dresscode Project for Trans Visibility Campaign (Teen Vogue)
  • Dove drives change in beauty ads with ‘Project #ShowUs’ (WARC)
  • European Retailers Lure Chinese Shoppers with WeChat Pay (Jing Daily)
  • Oasis converts with social proof messaging (Retail Technology)
  • How to sell fashion on Instagram without traditional influencers (Vogue Business)
Product
  • Stella McCartney and Adidas are releasing vegan Stan Smiths (Teen Vogue)
  • Missguided extends brand into travel market with MISSGUIDED VACAYS (The Industry)
  • Victoria Beckham expands into skincare, plans fragrance launch for 2020 (Fashion Network)
  • Advent calendars are big business for beauty (Vogue Business)
  • Louis Vuitton debuts customizable sneaker trunk (Highsnobiety)
  • Serena Williams debuts first jewelry line (Fashion Network)
  • Prada & Adidas unveil first set of limited editions bags and sneakers (WWD)
Culture
  • Vogue Mexico spotlights transgender ‘muxe’ women (BoF)
  • Is ‘incubating’ influencers the future? (Glossy)
  • Why fashion needs chief diversity officers (Vogue Business)
  • The future is fluid as labels sign up for gender-free fashion (The Industry)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

Categories
Campaigns Podcast social media

Missguided on the relevance of reality TV

Missguided's Jonathan Wall
Missguided’s Jonathan Wall

UK hit reality TV show, Love Island, is all about meeting the customer where she lives, says Missguided’s chief digital officer, Jonathan Wall, on the latest episode of the Innovators podcast by TheCurrent.

“Love Island for our sector, it’s kind of like the annual peak, or the annual Christmas, of [other retailers]. It’s our nirvana. You could not find anything else that’s absolutely spot on to our bullseye customer,” he comments.

Listen here: Apple Podcasts | Android | Google Play | Stitcher | RSS

The fast fashion multi-channel retailer saw its sales spike 40% during the show this summer, which all came down to reigniting and re-energizing lapsed customers of more than six months, he notes. Product placement, which is essentially what this was, isn’t new in strategy – but it’s effective when it’s done right, he explains. In this instance, his team designed looks and dressed all of the stars in the show.

Wall’s strategy is focused primarily on relevancy to the shopper, much of which comes from the fact his team internally are those individuals themselves.

“One of the big big advantages we’ve got as a business, is that our customers are actually our team… Our average age in our business is 25, and guess what, our average customer age is also 25. You cannot overemphasize the advantages you get when every single day you are walking amongst your customers. It’s a tremendous advantage.”

Missguided x Love Island
Missguided x Love Island

It’s that laser-sharp focus on who they’re targeting that also let’s Missguided play with partnerships, he adds. The brand launched a collaboration with Playboy this summer that was met with a heavy dose of debate, but ultimately succeeded because of how relevant it was to the shopper it was intended. “It again hit the nail on the head for our customer,” Wall explains.

In conversation with Rosanna Falconer at a FashMash event in Missguided’s hometown of Manchester in the north of England, Wall also shares his views on what’s coming next in influencer marketing, which of the big social channels he’s focused on, and just why he likes to court a little controversy along the way.

Catch up with all of our episodes of TheCurrent Innovators here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by TheCurrent, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
business digital snippets e-commerce social media Startups technology

What you missed: Blockchain, a lack of omnichannel leaders, fashion week immediacy

Blockchain in use at Shanghai Fashion Week
Blockchain in use at Shanghai Fashion Week

Despite the holiday countdown being truly underway, the past week’s top stories are less about the festivities and more to do with a look forward – whether it’s the launch of more tech-enabled stores or significant developments with the likes of drones and blockchain.

Also worth checking out is a view on fashion immediacy from Burberry and Tommy Hilfiger, some further uptake of chatbots and an overview on this year’s major fashion and beauty mergers.


TOP STORIES
  • Blockchain is being adopted beyond Bitcoin, from fashion to finance [JWT Intelligence]
  • Report: Few retailers are omnichannel ‘leaders’ [Retail Dive]
  • Burberry and Tommy Hilfiger: Lessons in fashion immediacy [BoF]
  • Why retailers stop selling online: the hidden cost of e-commerce [The Guardian]
  • Move over Singles’ Day: Alipay’s ’12.12’ event breaks records [Jing Daily]
  • Luxury and charity are like oil and water – they don’t mix well [LeanLuxe]

BUSINESS
  • Harvey Nichols profits tumble on aggressive revamp [The Telegraph]
  • Young, quick and very hip: Missguided and Pretty Little Thing hit the big time [The Guardian]
  • The year in major fashion and beauty mergers [Glossy]

SOCIAL MEDIA
  • Dove flips #MannequinChallenge in extension of Real Beauty campaign [The Drum]
  • How Stuart Weitzman is using WeChat to expand its Asian footprint [Glossy]
  • New Nordstrom mobile chatbot is ready to help shoppers find the perfect holiday gift [GeekWire]

RETAIL
  • How sporting giants Nike and Adidas are pushing the future of retail [Fortune]
  • L’Occitane ups technology in New York City flagship [Chain Store Age]
  • Victoria’s Secret invaded China’s digital space but is moving cautiously on retail [AdAge]

TECHNOLOGY
  • In major step for drone delivery, Amazon flies package to customer in England [NY Times]
  • Why AR will be bigger than VR [Venture Beat]
  • Bot until you drop: How artificial intelligence is changing the way we do our Christmas shopping [The Independent]
  • Fashion’s future, printed to order [NY Times]
  • Under Armour expands connected footwear line-up [Retail Dive]

START-UPS
  • The inside story behind Pebble’s demise [Backchannel]
  • How True & Co. modernised the bra shopping experience [Racked]
Categories
business data digital snippets e-commerce Editor's pick mobile social media Startups sustainability technology

What you missed: Black Friday and Cyber Monday, Zara’s data recipe, a chatbot deep-dive

Black Friday
Black Friday

This week’s news is of course dominated by the Black Friday weekend results. Online sales reached new highs in the US on Black Friday itself, up 21.6% year-on-year to $3.34bn. Unsurprisingly, mobile was a significant part of that growth, generating 36% of total digital sales, in a 33% rise from 2015, and 55% of all mobile shopping visits, according to Adobe. It was a similar story for Cyber Monday, with mobile generating 53% of online visits and 35% of sales.

In the UK, meanwhile, over 57% of traffic came from mobile devices on Black Friday rising to 75% at certain times of day. Overall online sales were only up 6.7% year-on-year however, yet footfall in stores was also up 2.8%, despite an expected 5% drop. “This demonstrates the fact that customers want a balance. Between online and physical shopping experiences, the high street isn’t as obsolete as some might think,” said Rupal Karia, managing director for retail and hospitality, UK and Ireland, at Fujitsu.

We’ve otherwise rounded up some of the best stories to read summarising everything that happened below. Also worth checking out from this week past is a deep-dive on Zara’s recipe for success, further updates on everything Instagram versus Snapchat, and an ultimate guide to chatbots.


BLACK FRIDAY / CYBER MONDAY UPDATE
  • Cyber Monday sales surge to record $3.45bn in the US [Retail Dive]
  • The US winners and losers of Black Friday 2016 [Retail Dive]
  • Black Friday online sales growth falls short in the UK but shop visits rise [Sky]
  • About 10 million more Americans shopped online than in stores over Black Friday weekend [Fortune]
  • How did Manhattan’s luxury stores fare on Black Friday? [Bloomberg]
  • Patagonia donated 100% of Black Friday sales to eco-causes [Ecouterre]
  • We might look back on 2016 as the year Black Friday hit an inflection point [LeanLuxe]

OTHER TOP STORIES
  • Zara’s recipe for success: more data, fewer bosses [Yahoo!]
  • Gap’s CEO missed the brand’s biggest problem when he called creative directors “false messiahs” [Quartz]
  • Email outpacing social media in e-commerce, stoking innovation [WWD]

BUSINESS
  • Yoox Net-A-Porter Group to launch in the Middle East [Fashionista]
  • Matchesfashion.com launches 90-minute delivery service in London [WWD]
  • Is e-commerce really better for the environment than traditional retail? [BoF]

SOCIAL MEDIA
  • Is Snapchat the next Facebook, or the next Twitter? [WWD]
  • Instagram is now letting users stream Live videos that disappear as soon as they end [Wired]
  • How this quirky clothing brand uses Snapchat to sell more shorts [Venture Beat]
  • Spyder using NFC to connect with customers through social media [WWD]

RETAIL
  • Missguided unveils first standalone store in Westfield Stratford [The Industry]

TECHNOLOGY
  • The ultimate guide to Chatbots: Why they’re disrupting UX and best practices for building [Medium]
  • Uniqlo is experimenting with MindMeld’s ‘smarter bots’ on Facebook [Engadget]
  • These new adidas shoes are made from lab-grown spider silk [Motherboard]
  • Scientists have created a solar-powered fabric that would let you charge your phone with your jacket [Quartz]
  • Soon you can scan a garment’s label to find out how sustainable it is [NY Observer]

START-UPS
  • How Stitch Fix blends AI and human expertise [HBR]