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O Boticário pioneers the launch of AI-developed fragrances

Brazil’s O Boticário cosmetics brand is launching two new fragrances specifically for millennials that have been developed through artificial intelligence.

Created in partnership with IBM, they are the result of a data-driven study by Symrise, a major producer of flavors and fragrances, that collected 1.7 million fragrance formulas – including scents sold to Coty and Estée Lauder.

This was combined with fragrance sales information, customers’ location and their age, human usage patterns and responses, to enable IBM to develop the scent AI tool called Philyra.

Philyra uses machine learning to create fragrance combinations that will match specific demographics. For Brazilian millennials, for instance, it suggests notes of fruits, flowers, wood, spices, and even caramel, cucumber, and condensed milk.

It’s not all algorithm however. The human element still exists on top with both perfumes ultimately tweaked by a master perfumer at Symrise to emphasize a particular note and improve how it lasted on the skin.

O Boticário is also known for being a brand that champions diversity and inclusion in their ads, so both AI-generated perfumes will be sold as genderless. “Fragrances are fragrances, and men and women should use whatever they prefer. We want to make our fragrance development process less bias,” said O Boticário’s marketing director, Alexandre Souza, to Exame’s publication.

Symrise’s perfumer working on fragrances created by IBM’s Philyra.

Now, Symrise plans to distribute this technology not only to master perfumers but also to its Perfumery School to help train students. Beyond developing fragrances, IBM believes the technology can aid in other uses, like flavors, cosmetics adhesives, lubricants, and construction materials, as reported by Engadget.

The two O Boticário fragrances will hit the market on Monday, May 27.

How are you thinking about product innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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business Campaigns digital snippets product Retail sustainability technology

ICYMI: Tom Ford for CFDA, Neiman Marcus megastore, Louis Vuitton pulls Michael Jackson pieces

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Tom Ford tapped to head CFDA [WWD]
  • Neiman Marcus blends retail and tech at Hudson Yards megastore [TheCurrentDaily]
  • Louis Vuitton pulls Michael Jackson-themed items from collection [Reuters]
  • Burberry wants to go plastic-free by 2025 [WWD]
TECHNOLOGY
  • Lush demos visual search app and fresh ‘digital packaging’ at SXSW [Retail Dive]
  • Google lets YouTube creators add AR selfies to Stories [Mobile Marketer]
  • Google rolls out smart targeting for in-game ads [Mobile Marketer]
SUSTAINABILITY & PURPOSE
  • United Nations launches Alliance for Sustainable Fashion in Nairobi [Fashion Network]
  • How big retailers are selling sustainability [BoF]
  • Ikea turns recycled furniture into adorable homes for wildlife [Fast Company]
  • Stella McCartney, Christopher Raeburn among winners of inaugural CO10 Sustainability Award [WWD]
  • Primark launches its first range of 100% sustainable cotton jeans [The Industry]
RETAIL & E-COMMERCE
  • Rent the Runway and West Elm launch data-informed home rental collection [TheCurrentDaily]
  • Philadelphia just banned cashless stores. Will other cities follow? [Vox]
  • American Eagle targets Gen Z with sneaker resale pop-up [TheCurrentDaily]
  • Inspiration: Balenciaga’s new Sloane Street “warehouse” [The Industry]
PRODUCT
  • Hermès to launch beauty range in 2020 [Fashion Network]
  • CBD fragrance is here — and it can be absorbed through the skin [WWD]
  • Fashion brands are making stylish clothes for dogs, and millennials are spending plenty of money on them [Fashionista]
  • Supergoop unveils SPF eye shadow [WWD]
BUSINESS
  • Adidas Q4 net profit jumps 29% [WWD]
  • Shoes of Prey goes into voluntary administration [Fashion Network]
  • Furla’s turnover exceeds 500 million euros [Fashion United]
  • Zalando to end private business zLabels [Retail Gazette]
  • JD Sports to buy smaller rival Footasylum [BoF]
  • Prada shares tumble as China slowdown hits profits [BoF]
  • Here’s how the trade war could lead to a boom in counterfeit goods [CNBC]
MARKETING & SOCIAL MEDIA
  • The beauty of a billboard in the age of Instagram [The Fashion Law]
  • Will success spoil Diet Prada? [BoF]
  • Increasingly experimental Sephora introduces credit card program [WWD]
  • Benefit Cosmetics launches first voice-led campaign in the UK [Internet Retailing]
CULTURE
  • Evolution of man: the rise and rise of the male wellness sector [The Guardian]
  • Sephora ends beauty deal with vlogger after college admissions scandal [AdAge]
  • Exploring the politics of beauty in the world of VR and gaming [Dazed]
  • Why urban millennials love Uniqlo [The Atlantic]
  • Why do blunders like the Gucci blackface debacle still happen? [Quartz]
  • ‘Project Runway’s return to Bravo was diverse, relevant and touching [Fashionista]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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product Retail technology

Ulta and Cosmopolitan team up with Perfect Corp. on virtual try-on at CES 2019

Beauty retailer Ulta and Cosmopolitan magazine are working with beauty software company Perfect Corp. to give consumers virtual try-on experiences, as announced at CES 2019 in Las Vegas this week.

Using Perfect Corp.’s YouCam app, Ulta customers will be able to virtually try on hair colors with the help of an in-store associate as part of its salon service.

“Our partnership with YouCam will give us insight about how augmented reality experiences can complement the services we offer in Ulta Beauty stores,” says Prama Bhatt, Ulta’s svp of digital and ecommerce at Ulta. “This represents a nice merging of physical, digital and emotional experiences.”

Meanwhile, Cosmopolitan is continuing its partnership with YouCam after introducing an AR feature to its print magazines last September where consumers could scan an image of a beauty product to virtually try it on, and proceed to purchase on Macys.com.

“My goal is to deepen the connection between Cosmo and its readers by constantly making our content more responsive to what they’re craving right now,” said Cosmopolitan’s editor in chief, Jessica Pels. “Because of who our audience is — Millennials holding the magazine in one hand and their phone in the other — that means bringing interactivity to our pages through projects like our partnership with YouCam, which brings a virtual try-on experience right into our pages.”

At the show, Perfect Corp. also introduced Beauty 3.0, a new suite of products that includes AI product recommendation and finders, as well as skin diagnostics and the aforementioned hair color matching tool.

How are you thinking about innovation? We’re all about finding you the perfect partners for your innovation strategy. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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business Campaigns data digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Farfetch acquires Stadium Goods, the UN’s fashion climate charter, ASOS profit warning

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Farfetch acquires Stadium Goods: Why sneaker resale is becoming big business [Forbes]
  • Milestone fashion industry charter for climate action launched [UN]
  • ASOS issues profit warning as Christmas sales falter [The Industry]
TECHNOLOGY
  • China’s retailers turn to real-world surveillance to track big spenders [Wired]
  • Alexa wants you to answer questions [Cognition X]
  • Is the face-swapping robot with multiple ‘personalities’ cool or just plain creepy? [Mashable]
  • Racist, sexist AI could be a bigger problem than lost jobs [Forbes]
  • Is tech too easy to use? [New York Times]
SUSTAINABILITY & PURPOSE
  • Kering launches first ‘regenerative sourcing’ standard for fashion suppliers [Edie
  • Francisco Costa is back—with the chicest sustainable beauty brand you’ve ever seen [Vogue]
  • The first “plastic-free” supermarket aisle [BBC]
  • Lacoste joins list of brands banning mohair  [Fashion United]
  • Companies used to stay quiet about politics. In 2018, social causes became integral to their branding. [Vox]
  • Is online shopping better or worse for the environment? [WWD]
RETAIL & E-COMMERCE
  • Here’s how Nike, Alibaba and Walmart are reinventing retail [Wired]
  • The future of fashion is made-to-order, according to Farfetch CEO José Neves [Fast Company]
  • Amazon Go eyes London’s West End for first UK store [Retail Gazette]
  • Why Starbucks is experimenting with experience-based retail [Digiday]
  • E-commerce is thriving in Africa despite hurdles to the “last mile” [Quartz]
  • ‘It’s a big data game’: Startups compete to reinvent the convenience store [Digiday]
  • Lululemon expands test for 1st loyalty program [Retail Dive]
MARKETING & SOCIAL MEDIA
  • You can try on the latest Adidas sneaker drop on Snapchat [Engadget]
  • Mall of America debuts holiday AR scavenger hunt [Mobile Marketer]
  • Mr Porter launches gift assistant with Facebook Messenger [Fashion Network]
  • Lululemon and Strava team up to launch a series of virtual races [Runners World]
  • Calvin Klein kills print ads — will other fashion brands follow suit? [Footwear News]
PRODUCT
  • H&M teams up with cult brand Eytys for unisex collection [Fashion United]
BUSINESS
  • Millennial consumers rule the luxury market – how are brands coping? [SCMP]
  • Samsung’s Supreme collaboration in China is with a “counterfeit organization,” Supreme says [Quartz]
  • LVMH expands portfolio with $2.6B Belmond travel deal [Retail Dive]
  • H&M says full year sales increased by 5 percent [Fashion United]
  • Alberta Ferretti under investigation by Italy’s antitrust authority [Fashion United]
CULTURE
  • Self-Portrait is growing in the age of streetwear — without flashy logos or sneakers [Fashionista]
  • Prada pulls monkey designs following outcry over racist imagery [Complex]
  • Diversity on magazine covers increased by a record double-digit percentage in 2018 [Fashionista]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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business Campaigns digital snippets e-commerce film product Retail social media sustainability technology

ICYMI: Topshop buzz score drops, advanced analytics for apparel, analyzing the streetwear bubble

The streetwear bubble
The streetwear bubble

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Topshop “Buzz Score” drops after Green allegations [The Industry]
  • Geek meets chic: Four actions to jump-start advanced analytics in apparel [McKinsey]
  • Is the streetwear bubble about to burst? [Highsnobiety]
  • How open-source innovation may transform fashion [BoF]
TECHNOLOGY
  • Menswear retailer Jacamo launches voice shopping [Drapers]
  • Tencent is launching its own version of Snap Spectacles [TechCrunch]
SUSTAINABILITY & PURPOSE
  • Plastic waste elimination pledge by 2025 attracts more big firms [BBC]
  • Is fashion’s eco-consciousness more than a label yet? [BoF]
  • These gorgeous colors come from dye made by bacteria, not chemicals [FastCompany]
RETAIL & E-COMMERCE
  • If we built the retail model from scratch, what would it be? [BoF]
  • Goop opens first permanent store in New York City [Glossy]
  • Singapore’s frictionless grocery store and dining concept [LS:N Global]
  • Digging into drop culture: Evolving a roaring retail ritual [Forbes]
MARKETING & SOCIAL MEDIA
  • Dior aims to lure new audiences with digital influencer Noonouri [Vrroom.buzz]
  • Barbour Christmas campaign celebrates 40 years of iconic festive film [The Scotsman]
  • H&M launches holiday 2018 campaign starring Aubrey Plaza [Highsnobiety]
  • Designing people’s Instagram Stories is now a million-dollar business [FastCompany]
PRODUCT
BUSINESS
  • Revolve’s blend of data and fashion supports case for IPO [WWD]
CULTURE
  • Why voting is in fashion [New York Times]
  • How Rihanna’s Savage x Fenty is changing the lingerie game [Vogue]
  • What can luxury brands learn from Gucci about millennials? [Forbes]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.