Categories
Editor's pick technology

Berlin designer showcases new collection on 3D-printed mannequins

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3D printing has taken off in recent years, with yearly shows dedicated to the technology taking place in countries ranging from the US to Israel, Turkey and Argentina, not to mention numerous advances consistently being applied to the fashion industry. This week it was the turn of designer Micheal Michalsky, who opted to showcase his new couture line on miniature 3D-printed mannequins during Mercedes-Benz Fashion week Berlin.

The “Reality” exhibition features 15 3D-printed dolls adorned in the German designer’s most recent looks. Each life-like figure is only a foot in height, and reminiscent of 17th century miniature fashion mannequins that couturiers would use to sell their designs to various royal courts and clients around the world, reports 3ders.org.

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Michalsky is well know for being adidas’ creative director from 1995 to 2006, as well as providing fashion week in Berlin with big red carpet openings and events in collaboration with stars such as Lady Gaga and Marina and the Diamonds. More recently he became the creative expert at Düsseldorf based 3D printing tech company, Doob Group AG, which specialises in 3D scanning and the manufacturing of these 3D-printed figurines (frequently done as selfies and affectionately known as “Doobs”).

On the collaboration, he said: “Printing in 3D is a future technology, which already has influences fashion and will carry weight more and more in future [sic]. This is what fascinates me and I’m really excited about working together. I love and accept the challenge to merge technology with innovation and design and to relaunch the company’s optical appearance in public.”

A 3D-printed selfie of the designer does indeed stand at the head of his exhibition looking over his collection. You can catch it until January 29 at the Anna Jill Lüpertz Gallery in Berlin.

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Categories
Editor's pick film

Mercedes-Benz proves a puppet assistant is the next big thing in fashion

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It’s always good to see fashion not taking itself too seriously. This time, it’s the turn of Mercedes-Benz with the help of sound designer Michel Gaubert and his puppet assistant Petit Michel.

In an amusing short film – the latest in the automotive brand’s Fashion Creatives series – the relationship between the two characters is explored. Initially it’s about sabotage on the part of the puppet, and embarrassment for Gaubert, before it emerges that Petit Michel is in fact equally a genius on-hand to help Gaubert win some of his biggest gigs. For reference, those gigs span the fashion show soundtracks of Karl Lagerfeld, Chanel and Fendi, through to Raf Simons, Jonathan Anderson, Gucci, Louis Vuitton, Jeremy Scott and Celine.

As a reward, Petit Michel is off to Mercedes-Ben Fashion Week Berlin in Gaubert’s place. He also gets read a soppy poem and given a rocket badge. The duo cruise around in a Mercedes-Benz 1970 280SEL throughout.

The spot was written and directed by Los Angeles-based director Toben Seymour. The puppeteer for Petit Michel was Viktor Yerrid, who works for the Jim Henson Company and has performed Muppet characters in many TV shows, movies and TV commercials.

Image credit: Shelby Duncan

Categories
digital snippets e-commerce film social media technology

Digital snippets: eBay, Westfield, Harrods, wearables, Macy’s, Uggs, Mercedes-Benz, adidas

A round-up of the latest stories to know about surrounding all things fashion and tech…

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  • eBay unveils retail platform: all about omni [WWD]
  • Kevin McKenzie, global chief digital officer at Westfield Group, on the mall of the future [BoF]
  • Harrods to focus on gamification after being ‘undeterred’ by mixed results [Retail Week]
  • The 7 best pieces of wearable tech we saw at CES [Fashionista]
  • Macy’s restructures to boost digital marketing, mulls off-price plans [MediaPost]
  • Uggs tests RFID in a bid to close the online-offline gap [Retail Week]
  • Mercedes-Benz just made a great fashion ad, and it’s a total piss-take [The Drum]
  • adidas launches Superstar campaign video featuring Rita Ora, David Beckham and Pharrell Williams [The Independent]
  • Lady Gaga has turned her Instagram selfies into ads for Japanese beauty brand Shiseido [Business Insider]
  • Max Factor puts a twist on the no-makeup selfie with #GlamJan campaign [Creativity Online]
  • Moncler creates fake snow app for online fun [Luxury Daily]
  • Montblanc announces a smart bracelet for your fancy watch [TechCrunch]
  • From robots to beacons, the future of retail is at hand [BrandChannel]
  • Snapchat wins hearts and minds on Madison Avenue [Digiday]
  • How Snapchat can help retailers kill ‘showrooming’ [AdAge]
  • As Pinterest pitches ads, brands flock to ‘Pinfluencers’ [WSJ]
  • Google stops selling Google Glass [Marketing Magazine]
  • How jewellery makers (not a tech company) finally cracked the battery problem for wearables [Forbes]
  • Cuff raises $5 million Series A and partners with Richline to bring smart jewellery to the mainstream [TechCrunch]
  • Materials science is the new black: 3D and 4D printing the future [Apparel]
  • Disney and McLaren to fund wearable tech competition for start-ups [The Drum]
  • “Back To The Future” power laces herald quantum wave of shoe tech at Nike [PSFK]
  • The patented Nike shirt that could track your heart rate and blood pressure while you exercise [Quartz]