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business data digital snippets e-commerce product Retail social media technology

ICYMI: Mary Meeker’s internet trends, Balenciaga’s t-shirt meme, drones at Walmart

Balenciaga - ICYMI mary meeker internet trends meme
Balenciaga

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Mary Meeker’s 2018 internet trends report: All the slides, plus analysis [Recode]
  • Balenciaga heard you like shirts, so they put a shirt on a t-shirt for $1,300 [Mashable]
  • Walmart’s future may include in-store drone assistants and smart shopping carts [CNBC]
  • How Natalie Massenet’s new VC firm sees the future of retail [Pitchbook]
TECHNOLOGY
  • Blockchain can help authenticate ownership of fashion goods [WWD]
  • Blockchain and beauty go together, according to Tev Finger [WWD]
  • AmEx pilots blockchain-based loyalty rewards with Boxed [RetailDive]
  • Google is actually pretty good at identifying what people are wearing [Racked]
RETAIL & E-COMMERCE
  • ‘Need it, text it, get it’: How concierge service Jetblack is aiming to beat Amazon Prime [Glossy]
  • How OPI is hacking Amazon and data algorithms to improve its online site [Glossy]
  • Lululemon hits record high on revamped stores [Reuters]
MARKETING & SOCIAL MEDIA
  • Snapchat launches its first Lens that reacts to sound [Engadget]
  • How Macy’s is using its store employees and stylists as Instagram influencers to drive sales [Glossy]
PRODUCT
  • ALYX’s Matthew M. Williams reveals data-inspired Nike capsule [HypeBeast]
  • Zac Posen’s new Delta uniforms are the ultimate high-performance outfits [FastCompany]
BUSINESS
  • The Gucci-Gap divide: How luxury is winning the race for millennial spend [BoF]
  • J.Crew will relaunch this fall [Racked]
  • The changing face of fashion PR [BoF]
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business data digital snippets e-commerce product social media technology

What you missed: SXSW special, see-now-buy-now’s decline, LVMH’s e-commerce moves, Gucci’s memes

The #TFWGucci meme campaign - weekly round-up Gucci LVMH SXSW
The #TFWGucci meme campaign

There’s a lot to catch up on from the past fortnight – from news of the see-now-buy-now revolution’s fading, to LVMH’s e-commerce plans and Gucci’s meme campaign, not to mention the creative director shifts happening at the likes of Givenchy and Chloé.

On top of that however, is also a special digest of everything you need to know from SXSW – from our own round-up of the top technologies on show and the numerous Levi’s, Marc Jacobs and Bolt Threads announcements, through to varying views on areas including chatbots, drones and more.

If that’s not enough, do also take time to read the much deeper dives on artificial intelligence we’ve highlighted both under the top stories and tech headers too.


TOP STORIES
  • The see-now-buy-now revolution is fizzling [Glossy]
  • LVMH goes digital with all its brands under one luxury goods e-commerce site [FT]
  • #TFWGucci is the new viral campaign merging memes and fashion [Sleek]
  • WWD worked with IBM Watson’s AI to predict the biggest trends of the season [WWD]
  • Why Cosabella replaced its agency with AI and will never go back to humans [Campaign]

SXSW SPECIAL
  • SXSW 2017: Tech takeaways from AI to blockchain for the fashion and retail industries [F&M]
  • Trying on the Levi’s and Google smart jacket at SXSW feels like the future [Forbes]
  • Why Marc Jacobs’ cynical view of fashion and technology at SXSW won’t last [Forbes]
  • Bolt Threads is launching its first bioengineered spider silk product at SXSW – a tie [Forbes]
  • My afternoon at the virtual reality cinema, including trying the Spatium Philip Treacy experience [USA Today]
  • For fashion brands flocking to SXSW, what’s the ROI? [BoF]
  • Spotify lets The North Face release campaign where it rains [BrandChannel]
  • How may AI help you, sir? [Campaign]
  • 4 best practices to make bots the next big user interface [AdAge]
  • Amazon’s delivery drones can be seen at SXSW [Fortune]
  • Fashion and beauty brands are still gaga for Instagram [Glossy]
  • Armani, Neiman Marcus embrace SXSW to appeal to young affluents [Luxury Daily]
  • Neiman Marcus tries see-now-buy-now at SXSW [WWD]
  • Pauline van Dongen’s touch-sensitive denim jacket gives intimate back rubs [Dezeen]

BUSINESS
  • Neiman Marcus reportedly in talks to sell to Hudson’s Bay [Retail Dive]
  • Canada Goose gets a warm reception, extending momentum of IPO market [USA Today]
  • Clare Waight Keller becomes the first female artistic director at Givenchy [The Guardian]
  • Chloé names Natacha Ramsay-Levi as creative director [NY Times]
  • Tom Ford bids farewell to see-now-buy-now [WWD]
  • Thakoon’s business restructuring is a blow to see-now-buy-now [Glossy]
  • M&S, Starbucks, Microsoft and L’Oréal named among world’s most ethical companies [Campaign]
  • Uniqlo thinks faster fashion can help it beat Zara [Bloomberg]
  • One simple way to empower women making H&M clothes in Bangladesh: Stop paying them in cash [Quartz]

SOCIAL MEDIA
  • Facebook rolls out version of Instagram Stories for Messenger [AdWeek]
  • How brands are innovating on messaging platforms [L2]
  • What a chatbot can teach you – and Unilever – about hair [AdAge]
  • Drop it like its bot: Brands have cooled on chatbots [Digiday]
  • How luxury fashion brands in China use WeChat in 2017 [JingDaily]

MARKETING
  • Marques’Almeida launched an interactive website as its latest campaign [BoF]

RETAIL & E-COMMERCE
  • Shopify: The invisible selling machine [Fortune]
  • Millennials buy more clothes on Amazon than any other website [Recode]
  • LIKEtoKNOW.it’s app helps you buy the products in your screenshots [TechCrunch]

TECHNOLOGY
  • How AI will make commerce as natural as talking to a friend [LinkedIn]
  • Stitch Fix creates garments using artificial intelligence as more firms seek to develop creative software [WSJ]
  • AI-powered customer service needs the human touch [Huffington Post]
  • Rethinking warehouse fulfillment — with robots [WWD]
  • Sephora is betting big on augmented reality for beauty [Glossy]
  • Walmart launches tech incubator dubbed Store No. 8 [Forbes]
Categories
social media

Anna Wintour sparks #voguestagram meme

anna-wintour-instagram-debut

This week saw what must be the most fashion-fuelled meme of all time. Enter #voguestagram, the Instagrammed shots of individuals copying Anna Wintour toting her September-issue (all 902 pages of it), as above.

There’s been some 1,700 posted reportedly, with everyone from Oscar de la Renta to Francisco Costa at Calvin Klein joining in. Check out 15 of the best, below – Nacho Figueras wins it for me.

Oscar@oscarprgirl: Oscar’s #voguestagram #theseptemberissue @voguemagazine xoxo 

CK@calvinklein: Costa’s Cover. #theseptemberissue @voguemagazine #voguestagram #franciscocosta

Choupette@choupettesdiary: Who says the #fashion set don’t work out? We lift the @VogueMagazine #SeptemberIssue #Voguestagram

Vogue.com@voguemagazine: Vogue.com caught the #voguestagram bug. #theseptemberissue

JCrew@jcrew: Just catching up on some light reading. #voguestagram #TheSeptemberIssue @voguemagazine

Minkoff@rebeccaminkoff: Essential reading @voguemagazine #theseptemberissue #voguestagram

Nachos@nachofigueras: @voguemagazine #theseptemberissue #voguestagram + @ralphlauren Romance @delfinablaquier and me on horses

CFDA@cfda: Look who we caught flipping through #theseptemberissue of @voguemagazine… @stevenkolb #voguestagram

Esteelauder@esteelauder: Reading the September issue with Estée. #voguestagram #theseptemberissue @voguemagazine

CocoRocha@cocorocha: I’m in 3 pages out of 902. Spot me if you can. #voguestagram @voguemagazine

ZacPosen@zac_posen: Showroom reading before a fitting. #voguestagram #theseptemberissue @voguemagazine

Herrera@houseofherrera: #carolinaherrera #spring2014 fitting distraction #voguestagram #TheSeptemberIssue

BryanBoy@bryanboycom: Just boarded my flight. Bon voyage with #theseptemberissue #voguestagram

LaForceStevens@laforcestevens: The things we do for @VogueMagazine! #theseptemberissue #voguestagram

CaroSieber@carosieber: back from honeymoon and reading all about a certain wedding . Thank you @voguemagazine it looks fantastic #voguestagram #TheSeptemberIssue

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Brit models do the Harlem Shake in style backstage at Topshop’s #LFW show

After a bit of light fashion week relief? Then take 30 seconds out to watch models Jourdan Dunn, Cara Delevingne and Rosie Tapner performing their version of viral video sensation the Harlem Shake backstage at Topshop Unique. I defy you not to put it on repeat…

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digital snippets mobile social media Uncategorized

Digital snippets: Burberry, Donna Karan, Chanel, Oscar de la Renta, Sephora

As a final post for 2012, here’s one last round-up of stories from around the web surrounding all things fashion and digital over the past week.

We’ll be back in January, as previously mentioned with a very exciting update… Until then, happy holidays!

Donna_Karan_atelier_app

  • Square to announce payment trial with Burberry, its first luxury brand partner [TheNextWeb]
  • Donna Karan launches new celebrity dressing app (as pictured) [WWD]
  • Chanel strengthens digital brand experience via site relaunch [Luxury Daily]
  • Oscar de la Renta taps social media to recruit focus group [L2 Think Tank]
  • Sephora wins digital innovator award in prestige category [WWD]
  • The 20 biggest brand fails of 2012, featuring Harvey Nichols, Gap and La Redoute [AdWeek]
  • Fashion 2.0: amongst promises of a perfect fit, what fits and what doesn’t? [BoF]
  • Shopping sites open brick and mortar stores [NY Times]
  • Retail display plays product demo when customers select various items [PSFK]
  • How Stylistpick used personalisation to increase conversions by 33% [Econsultancy]
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digital snippets mobile Uncategorized

Digital snippets: Uniqlo, Abercrombie, Louis Vuitton, Nike, J.Crew, Club Monaco, Tory Burch, adidas

I’m playing a massive round of catch-up post work and leisure travel… more on the former to follow, but in the meantime, here’s a look at some of the biggest stories surrounding all things fashion and digital from the past couple of weeks. Did I miss anything? Let me know in the comments below…

 

  • Uniqlo mesmerises Pinterest users with mass pinning for Dry Mesh Project [BrandChannel]
  • Abercrombie & Fitch models cover ‘Call me Maybe’, video goes viral (as above) [Abercrombie & Fitch]
  • Louis Vuitton’s new interactive site teaches you how to pack [FastCo.Create]
  • Nike becomes first UK company to have Twitter campaign banned [The Guardian]
  • J.Crew’s latest online venture, Hello World, invites Scott Schuman and Garance Doré to capture five global tastemakers [Refinery29]
  • Club Monaco launches Facebook Timeline app [Mashable]
  • Tory Burch resets with app, revised blog [WWD]
  • adidas athletes #takethestage in its biggest-ever marketing push [Campaign]
  • Fashion to embrace ‘social gaming’ [WWD]
  • Nasty Gal’s Sophia Amoruso: fashion’s new phenom [Forbes]
  • Pinterest has users, Fancy has a business model [AdWeek]
  • NYC and Mayor Bloomberg launch Project PopUp, a fashion tech start-up competition [BoF]
  • 10 fashion memes that took the internet by storm [Fashionista]