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Walmart’s Sam’s Club focuses on connected innovation in new store

Augmented reality in the Sam's Club Now app
Augmented reality on the Sam’s Club Now app

Walmart-owned member’s-only retailer, Sam’s Club, is set to open a new retail concept where it will be trialling innovative technologies including mandatory mobile checkout and AR-enabled packaging.

The space, which will be based in Dallas, Texas, will be the retailer’s innovation epicenter and act as part technology lab, part store.

The retailer’s mobile app will act as the central hub for the experience, with existing Scan & Go technology acting as the only way to shop the space, called Sam’s Club Now. Additional technologies will then be added and refined gradually.

Customers using Scan & Go can scan items to add them to the app’s shopping cart and upon leaving the store, a member of staff will scan for a QR code to complete the purchase.

They can also scan selected packaging to bring up more information on particular items, such as provenance, via augmented reality.

Sam’s Club Now
Scan & Go on the Sam’s Club Now app

Navigating the store will also become more seamless, as customers can search via voice for a particular item, and a map will lead them to the correct shopfloor location. The retailer forecasts that in the future this will be updated with beacon technology, which will allow members to receive a personalized map upon entering the store that will show them an optimized route for their shopping journey.

Additional features include a one-hour pickup of items ordered via the app, as well as electronic shelf labels that instantly update prices. In the future, the store also aims to optimize inventory and layout of shopping space by integrating 700 cameras in the club.

An integral part of the new retail format, however, will be its focus on retail staff. Associates are now known as Member Hosts, which is meant to better describe their new focus on improving customer service. “Eliminating friction doesn’t mean replacing exceptional member service with a digital experience,” said John Furner, Sam’s Club president and CEO. “We know our members expect both.”

How are you thinking about retail innovation? We’re all about finding you the perfect partners to do so.TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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ICYMI: Apparel manufacturing coming home, shopping by voice, French brands focus on startups

Is apparel manufacturing coming home?
Is apparel manufacturing coming home?

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Is apparel manufacturing coming home? [McKinsey]
  • Voice command: is it the future of online shopping? [FashionUnited]
  • French retail and fashion groups deepen focus on startups [WWD]
  • Calvin Klein and Tommy Hilfiger are sending a clear signal that Amazon is the future of fashion, and it’s terrible news for department stores [Business Insider]
TECHNOLOGY
  • Magic Leap is real and it’s a janky marvel [TechCrunch]
  • Fast Retailing signs deal to fully automate warehousing [WWD]
  • ‘Building the digital factory’: 3D printing comes to Shopify [Digiday]
  • Chinese investment into computer vision technology and AR surges as US funding dries up [TechCrunch]
  • Amy Winehouse is going on tour as a hologram [Hypebeast]
SUSTAINABILITY & PURPOSE
  • Dove gets certified cruelty-free [FashionNetwork]
  • Why fashion’s anti-fur movement is winning [BoF]
  • The Maiyet Collective’s concept store: reshaping ethical lux [Stylus]
  • You buy a purse at Walmart. There’s a note inside from a “Chinese prisoner.” Now what? [Vox]
RETAIL & E-COMMERCE
  • Amazon Fashion to launch London pop-up [Drapers]
  • Brandless is launching a pop-up shop in NYC [TechCrunch]
  • Supreme envy: The drop model gets used for burgers, tacos, toothbrushes [Digiday]
  • Jenna Lyons is back, and she’s returning with a brand-new multi-platform venture [Vogue]
MARKETING & SOCIAL MEDIA
  • Three Nasty Gal ads banned by watchdog [FashionNetwork]
  • ASOS unveils campaign and collection for new Gen-Z label Collusion* [TheIndustry]
  • Adidas launches new membership program [HighSnobiety]
  • Why brands are launching secret apps for superfans [BoF]
  • Snapchat becomes the mobile HBO with 12 daily scripted Original shows [TechCrunch]
  • Superdry unveils disabled mannequin shop window for Invictus Games [TheIndustry]
PRODUCT
  • Alexander Wang is launching a new Uniqlo collaboration that’s all about underwear [Vogue]
BUSINESS
  • Judge removes Deciem founder from CEO role [BoF]
  • Sears files for Chapter 11 bankruptcy [WSJ]
  • Superdry issues profits warning [Drapers]
  • Coast falls into administration and is bought by Karen Millen [TheIndustry]
  • Walmart acquires online lingerie retailer Bare Necessities [Reuters]
  • Lyst launches French version after LVMH investment [FashionNetwork]
CULTURE
  • The most diverse fashion season ever on the runway, but not the front row [NY Times]
  • Met Costume Institute embraces ‘Camp’ for 2019 blockbuster show [NY Times]
  • ‘Gender Bending Fashion’ to be focus of new show at Museum of Fine Arts in Boston next March [WWD]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.