Startups technology

Marimekko hosting AR and VR based design hackathon

Hyvä Myrsky (good storm) pattern, designed by Maija Louekari for the Marimekko Designathon hackathon
Hyvä Myrsky (good storm) pattern, designed by Maija Louekari for the Marimekko Designathon

Finnish design house Marimekko is running a hackathon inviting 50 young creators to challenge the conventions of the textile and clothing industry.

Focused on fusing design with technology, the Marimekko Designathon will look to virtual and augmented realities specifically to help.

It will run in collaboration with European tech event Slush and hackathon company Junction, and be held as part of the Helsinki Design Week from September 15-17, 2017, at the brand’s headquarters.

Six jury members, including chairman and Flickr co-founder, Caterina Fake, will select the top 3-5 ideas at the weekend, with those winners then given the opportunity to present their innovations to an audience of investors and start-ups at Slush 2017, on November 30 and December 1.

Applicants can sign up now through August 31 at

social media

Banana Republic surprises New Yorkers with #sharehappy deliveries

Banana Republic brought happiness to New Yorkers today – literally – with a social-media-meets-real-world campaign that saw surprise deliveries sent all around Manhattan.

Tied to the promotion of its new Marimekko collaboration collection (launching online and in stores on Thursday, May 22), the US retailer invited its following to tweet with the hashtag #sharehappy to be in with the chance of sending a special treat to a friend. Users were directed to to fill out a short form with their own name, email address (nice data collection there) and the address of their buddy.

All over Manhattan deliveries of cupcakes from Baked by Melissa and balloons were then made, accompanied by a little notecard saying: “Here’s a little something to make you smile.” Recipients were also encouraged to tweet and share the love with a “pay it forward to someone you love” call to action.

The likes of Olivia Palermo and Eva Chen also got involved, sending back snaps of themselves with their goodies. Check out some of the content below, including a Wear Happy video for the Marimekko line at the bottom…