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Chanel places big ad spend around Monroe N°5 ad

The latest ad for Chanel N°5’s  starring old footage of Marilyn Monroe is getting an enormous amount of TV airtime in the run-up to this year’s holiday season. Gift inspiration one might assume…

The 30-second spot is based on a newly-discovered recording of Monroe from 1960 talking to Marie Claire editor-in-chief, Georges Belmont. Explaining her famous quote of only wearing Chanel N°5 to bed, as per her 1952 interview in Life magazine, she says: “You know, they ask me questions. Just an example: ‘What do you wear to bed ? A pajama top? The bottoms of the pajamas? A nightgown?’ So I said, ‘Chanel N°5,’ because it’s the truth… And yet, I don’t want to say ‘nude.’ But it’s the truth!”

The ad is accompanied by archive footage of the late actress. It follows on from the French fashion brand’s ‘Marilyn and N°5 – Inside CHANEL‘ film in 2012, which explains the history of the star’s relationship with the fragrance, and also airs the recording. This two-and-a-half minute spot has had over two million views on YouTube.

Chanel will also launch a print campaign this season based on an archive image of the star posing with a bottle of the perfume shot by Ed Feingersh.  

MarilynMonroe_ChanelNo5

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Dior’s new J’Adore film integrates Hollywood stars of yesteryear

I love the new ad for Dior’s J’Adore fragrance.

Starring long-time face Charlize Theron once more, it also features past legends of the Hollywood screen including Marilyn Monroe, Marlene Dietrich and Grace Kelly.

According to Brand Channel, footage of each was digitally integrated in the ad, which was directed by Jean-Jacques Annaud and filmed in the ‘Galerie des Glaces’ at the ‘Château de Versailles’.

Check it out here:

 

Fans can also see behind-the-scenes content on the brand’s Facebook page.