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Oscar winner Jennifer Lawrence features in making-of Miss Dior handbag ad

In case you hadn’t heard enough about Jennifer Lawrence this week, here now is a video from the behind-the-scenes of her debut Miss Dior handbag ad.

Shot by Willy Vanderperre, it shows the new Oscar-winning actress posing for the spring/summer 2013 stills shots, all the while speaking over the top about her love of Dior and the timelessness of the bags in question.

“Dior represents beauty and strength in women and that’s how I feel when I’m wearing his clothes, they just make you feel so confident,” she says.

Kudos to Dior for adding her to their Academy Award-winning line-up: Marion Cotillard, Charlize Theron and Natalie Portman included.

On that note, Portman’s latest Miss Dior fragrance film, directed by Sofia Coppola, is also just out. “La vie en rose”, as it’s called, is a beautiful spot, and well worth the watch.

(Be sure to view this and this too by the way)

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Digital snippets: Chanel, Barnaby Roper, Michael Kors, Tod’s, Littlewoods, Chopard

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Chanel No. 5 surges on viral video chart, aided by Brad Pitt parodies (as above) [AdAge]
  • Barnaby Roper’s Nowness film pushes interaction with user-controlled “future catwalk” [Nowness]
  • Michael Kors lauded for digital desire: report [LuxuryDaily]
  • Tod’s releases apps to accompany Italian Portraits book [Vogue.fr]
  • Chopard launches e-commerce in the US [CPP-Luxury]
  • Ikea releases clever making-of video with alternative storyline starring Darren the Bear [PSFK]
  • Business of Fashion reaches 500,000 followers on Twitter [BoF]
  • Consumers turn to social media for customer service [WWD]
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Making of video: Valentino lace espadrilles

This is a beautiful video from Valentino documenting the making of the brand’s lace espadrilles from its spring/summer 2012 collection…

 

via DisneyRollerGirl

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Making-of the Chanel Couture press kit

As always, there’s a multitude of great content on the Chanel News site at present. A highlight today lies in the behind-the-scenes pics from the couture collection press shoot…

Click here to see the beautiful blue collection on the airplane-themed catwalk in Paris today otherwise.

 

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Marion Cotillard in fifth Dior film short: ‘L.A.dy Dior’

The fifth installment in the Lady Dior short film series starring French actress Marion Cotillard has been released, this time shot in Los Angeles by director John Cameron Mitchell.

A comedy going by the name of “L.A.dy Dior”, it takes its inspiration from a 1973 Richard Avedon clip starring supermodel and actress Lauren Hutton. It focuses on a star being overwhelmed by a photoshoot:

As Mitchell says in the accompanying making-of video: “It’s something new for Dior”. See the rest of the behind-the-scenes interview with Cotillard and Mitchell, here:

[Pursuitist]

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Making of: John Lewis 2011 Christmas ad

Looks like John Lewis has done it again – a Christmas TV ad that tugs on the heartstrings and becomes an instant viral hit.

Created by Adam & Eve, “The Long Wait” tells the story of a young boy impatiently counting down to Christmas. It launched in the UK on Friday (November 11), and has already racked up over 1m views on Facebook. It follows in the footsteps of last year’s For those who care about showing they care, featuring Ellie Goulding’s version of Your Song.

Here’s a look at how the £5m spot was made, with thoughts from John Lewis’ Craig Inglis, director of marketing, and Lloyd Page, head of brand marketing, as well as Adam & Eve creative director Ben Priest, alongside John Long and Matt Gay from the creative team:

 

And watch the ad itself, below:

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Kate Winslet in St. John’s behind-the-scenes video

 

US designer brand St. John has released a video featuring its new brand ambassador, Kate Winslet.

The behind-the-scenes spot shows Academy Award-winning Winslet being shot by Craig McDean for the autumn/winter 2011/12 campaign, while talking about what it means to be the new face of the line.

In it she discusses everything from the location and the collection to who inspires her.

Of the clothes she says: “They make you look extremely chic without trying too hard… and they aren’t clothes that only a model can wear. It means a lot to me to put across that message of strength and power and feminity in a real shape.”

Winslet follows in the footsteps of Angelina Jolie who previously starred for St. John. Her print campaign will launch in September magazines.

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film

Making of: Blake Lively for Chanel, plus new Keira Knightley teaser

chanel-mademoiselle-blake-lively-making-of-06

Despite the fact Karl Lagerfeld told delegates at the International Herald Tribune’s Heritage Luxury conference back in November last year “there is no [social] marketing” at Chanel, the news page of its website is often a treasure trove of insight into the brand that frequently goes viral by itself.

The latest post shows a behind-the-scenes video of Blake Lively’s shoot for the Mademoiselle handbag line, photographed, of course, by Lagerfeld.

In it, the Gossip Girl actress can be seen posing with various different pieces from the collection (a good way of getting more seen than those chosen for the final images of the campaign I might add), while Lagerfeld directs her positioning and rearranges her posture.

An earlier post, as the picture above shows, also features a series of images from the shoot.

Meanwhile, a teaser has also been released of Keira Knightley’s new Coco Mademoiselle fragrance ad, called Gabrielle. Directed by Joe Wright of Pride & Prejudice and Atonement fame, the 40-second clip sees the British actress dressed in a beige one-piece alongside a coordinating motorcycle.

Her voiceover can be heard to say: “Nobody said exactly what it was going to be like. But I knew that it was something about a motorbike, and I knew that it was going to be beige, and they said, ‘Sort of catsuit,’ and I went, ‘OK.’ It was completely unexpected. It’s a Chanel superwoman, I think.”

The full ad is set to debut on the Chanel site on March 21.