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Digital snippets: Macy’s, Margiela, Farfetch, Longchamp, Versace, Polo Ralph Lauren

A round-up of the latest stories to know about surrounding all things fashion and tech…

Macy's Reports Strong Quarterly Earnings

  • Macy’s aims to become retail tech powerhouse with latest moves [Fortune]
  • Maison Martin Margiela reveals 8-chapter cryptic film [Dazed Digital]
  • Farfetch launches new Discover app: a shoppable tour guide to the world’s most fashionable cities [Co.Design]
  • Made in Britain denim brand Hiut Denim Co pushes boundaries of consumer interaction with new window “hack” installation [WGSN blogs]
  • Alexa Chung reads her own book in new Longchamp video [Fashionista]
  • Versace embeds instant e-commerce in runway show livestream [Luxury Daily]
  • How 3D printing will impact our future: A rundown of companies to keep your eyes on [TheNextWeb]
  • Could Apple Pay kill the traditional wallet? [AdAge]
  • Top 10 stop-motion artists doing brilliant work for brands on Vine [AdWeek]
  • To pay or not to pay: major survey reveals what bloggers expect from brands [Marketing Magazine]
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Teaser videos: Maison Martin Margiela for H&M

By now, you will have all heard H&M has confirmed the rumours Maison Martin Margiela is the next designer set to collaborate with the store. It’s perhaps an unlikely pairing, as reported by Fashionista, but one H&M’s creative advisor, Margareta van den Bosch, expects to be a “great and memorable fashion moment”.

The collection doesn’t launch until November 15, but in the meantime, there were also a couple of very cute teaser videos revealed today, one for womenswear and one for menswear showing sketches of a darted sweater, and a car coat respectively. Check them out below: