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digital snippets Events sustainability technology

ICYMI: Met Gala, sustainability progress has slowed, fashion’s love affair with podcasts

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Capitalising on the Met Gala moment is harder than it looks [BoF]
  • Progress in sustainable fashion has slowed by a third in the past year [Forbes]
  • What’s driving fashion’s love affair with podcasts [Vogue Business]
  • Fashion’s diversity problem has real costs [Vogue Business]
TECHNOLOGY
  • How augmented reality put five Madonnas on stage at once [Engadget]
  • Professor: Total surveillance is the only way to save humanity [Futurism]
  • Delivery robots will soon be allowed on Washington sidewalks [Engadget]
  • Your phone isn’t really spying on your conversations—the truth might be even creepier [Quartz]
  • Forget about artificial intelligence, extended intelligence is the future [Wired]
SUSTAINABILITY & PURPOSE
  • After weeks of protests, UK becomes first country to declare ‘climate emergency’ [ABC]
  • It’s time we ended the ridiculous millennial trend of constantly buying new clothes [Independent]
  • ‘The consumer is pushing them’: How fast-fashion brands are responding to sustainability [Glossy]
  • Indonesia could be the first country to move its capital because of climate change [Global Citizen]
  • Why fashion doesn’t pay fair [BoF]
  • A.P.C. now allows you to exchange old A.P.C. pieces for credit [Highsnobiety]
  • Shunning bad luck, Hong Kong buys into ‘pre-loved’ fashion [Reuters]
  • Forever 21 ‘steals’ anti-fast-fashion art [BBC]
  • H&M stops the presses, shreds its print catalog after 39 years [Sourcing Journal]
RETAIL & E-COMMERCE
  • Alibaba gets creative with three new Tmall genie speakers [Alizila.com]
  • Why the expansion of Nordstrom Local is important [Forbes]
  • Macys.com tops list of most trafficked retail apparel sites [WWD]
MARKETING & SOCIAL MEDIA
  • Instagram will now let creators and influencers sell items directly [TechCrunch]
  • How fashion brands are tapping into the exclusive Reddit community [Glossy]
  • Will the future of shopping be livestreamed? [Mobile Marketer]
  • How Instagram transformed the fashion industry [i-D Vice]
  • ‘This is for Men’ – L’Oreal Paris unveils clever ads calling for more women in leadership [The Drum]
  • Gucci and Snapchat offer taste of MET Gala [WWD]
PRODUCT
  • Puma is working on a shoe featuring living microbes [Puma]
  • Allbirds moves away from sneakers with new launch [Fashion United]
BUSINESS
  • The future of Chanel [BoF]
  • Gucci on track to hit €10 billion in 2020 [Vogue Business]
  • Sonia Rykiel enters receivership [WWD]
  • High-end slipper brand Mahabis goes into administration [Independent]
  • Zalando still loss-making but sales and site traffic surge [Fashion Network]
  • Adidas profits climb 17.1% in Q1 [WWD]
  • Jason Wu acquired by Chinese firm Green Harbor [Fashion Network]
  • Valentino is luxury fashion’s fastest-growing company [Vogue Business]
CULTURE
  • The age of political correctness will kill great fashion [Highsnobiety]
  • Maria Grazia Chiuri on her inclusive vision for Christian Dior [Fashion Network]
  • Virgil Abloh is in the midst of backlash for lack of diversity on his Off-White staff [Fashionista]

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The Super Bowl’s stylish digital spin, featuring H&M, Madonna and Vogue [PICS]

No surprise to hear that last night’s Super Bowl XLVI hit an all-time record on Twitter in the sports event category. The ‘Social Super Bowl’, as it was readily dubbed, hit an average of 10,000 tweets per second during the last three minutes of the game.

But there were two other digital aspects to the game that I loved, no less because they’re related to the fashion industry…

First up, is all about H&M. As we already know, the Swedish retailer aired its new David Beckham Bodywear ad during the second quarter, which inevitably proved a key conversation point in the social space (it’d be interesting to break those Twitter stats up minute by minute not to mention demographically).

But, the company also very cleverly paid attention to what else might hit a high in terms of chatter, and of course came up with Madonna’s halftime show. Consequently the trending topic for #Madonna was sponsored by H&M. Genius:

(Image via @AmyJoMartin)

The second great thing, of course, was the digital stage set accompanying Givenchy-clad Madonna, and its subsequent shout out to Vogue.

The interactive installation was designed by Canadian multimedia studio, Moment Factory. Here’s a closer look: