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Digital snippets: Condé Nast, Gap, Hermès, Rag & Bone, John Lewis and more

A round-up of the latest stories to know about surrounding all things fashion and tech…

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  • Condé Nast to sell Fairchild Fashion Media, including WWD, for $100 million [NY Times]
  • Gap’s fall campaign is an ode to normcore trend, Zosia Mamet (as pictured), Elisabeth Moss, Anjelica Huston among stars [Racked]
  • Hermès creates quirky app to promote men’s A/W 2014 accessories [Creativity]
  • Rag & Bone autumn/winter collection stylised in dance performance [PSFK]
  • Hawes & Curtis, House of Fraser and Bentalls install beacon-enabled mannequins [The Drum]
  • However, John Lewis to seek ‘romance’ in beacon technology before committing [The Drum]
  • Topshop and Miss Selfridge in online push into China, launching on ShangPin.com website [FT]
  • Condé Nast’s Lucky magazine merging with online retailer BeachMint [WSJ]
  • Will Apple’s ‘iWatch’ rattle luxury watchmakers? [BoF]
  • A girl faces her monstrous fears in Old Navy’s back-to-school musical, generates five million views to date [AdWeek]
  • Six takeaways from Gap and Old Navy about brand-building in China [AdAge]
  • New shopping app, Spring, makes the mall obsolete [Wired]
  • Rise of shoppable content will change the face of advertising [The Guardian]
  • Fashion start-ups bring style to Silicon Roundabout [FT]
  • Can technology solve the fit problem in fashion e-commerce? [BoF]
  • Omote real-time projection mapping demoed with make-up on model’s face [DigitalBuzzBlog]
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technology

Eva Chen wearing Google Glass at #NYFW

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It turns out Nina Garcia isn’t the only one sporting Google Glass to #NYFW. Eva Chen, incumbent editor-in-chief of Lucky magazine, was spotted wearing a pair inbetween shows in the city today, teamed with a cropped Mickey Mouse tee.

“Ok Glass, take a video,” she said, following which she looked around the crowd in front of her, of which Samantha Aldenton from WGSN, was one. “These are the street photographers”, Chen explained, seemingly to her device.

A tweet on August 28 from Chen announced she would be wearing them:

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Photo credit: Samantha Aldenton

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#SXSW Interactive in prep: a fashionable playing ground for 2013

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If there was one thing I learnt from SXSW last year, it was that I absolutely had to go again in 2013. On top of the fact it’s the place to hear industry leaders  give expert insights, the place to learn about new innovations and source fresh inspirations, and the place where trends and directions for the tech world break… it’s also a breeding ground for incredible networking.

For anyone working within the fashion-meets-digital space, this seems especially the case this year, with more attendees headed to Austin from our industry than ever, as well as a host of relevant events to go with it.

Fashion’s Collective is hosting one of them, known as the Fashion Brain Bar on Monday, March 11 (as pictured above). It’s aim is to provide a bit of respite from the insanity of the festival, but also a space for everyone to meet the people they need to meet and have “the conversations that will play a key role in the advancements we’ll see over the next few years”.

Industry experts on hand will include Raman Kia, executive director of integrated strategy at Condé Nast through to Dave Gilboa, founder of Warby Parker. The full list can be seen here, as well as a space to submit questions to them in advance.

Another fringe event planned is called The Neighborhood. Created by AvecMode and 2nd Street District, it’s a move on from the Style X event of previous years, which brought a fashion focus (complete with runway shows) to Austin nearer the end of the festival. This time plans are in place from March 11 – 14 with a bit more of an industry edge. There are pop-up stores still, but also Q&A sessions with pros from the likes of Neiman Marcus, Michael Kors, Lyst, Refinery29 and more, as well as highlight interviews with menswear designers John Varvatos and Billy Reid.

The main SXSW schedule does of course feature a number of fashion-specific events too, including this one with Nina Garcia focused on the democratisation of high fashion. And this one featuring New York’s “digital it-crowd” in Aliza Licht, Cannon Hodge, Erika Bearman and John Jannuzzi (that’d be DKNY, Bergdorf Goodman, Oscar de la Renta and Lucky Magazine).

Fashion’s Collective has also published a survival guide to the whole five days, including must-attend events (lots of them non-fashion which I would highly recommend, there’s nothing like being inspired from outside your normal remit), as well as a handful of food and drink recommendations (indispensable).

I also love this guide from Andrew Hyde, called Ditch the Marketers, Find the Makers, it sums up the rest of the experience beautifully (be friendly to everyone, sit down when you can, put down your tech and look at people – yes really).

On that note mind you, if you’re going, drop me a line over Twitter. Assuming I can connect, I’d love to meet you.

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Digital snippets: Alexander Wang, Balenciaga, J Brand, Lacoste, Tiffany & Co

Alexander Wang's autumn/winter 2011/12 campaign

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Alexander Wang projects new campaign video on New York buildings [Cut Blog]
  • Balenciaga launches official Twitter account [Twitter]
  • J Brand gets social with new website [WWD]
  • Lacoste ups digital presence with series of Facebook and celebrity initiatives [Brandchannel]
  • Tiffany launches What Makes Love True iPhone application [Luxury Daily]
  • Lucky magazine partners with ThisNext to personalise social shopping [Forbes]