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business digital snippets e-commerce product Retail social media sustainability technology

Gaultier’s goodbye to fashion, the fine line with ‘woke’ merch, BAFTA’s sustainable dress code

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Stars turn out for designer Jean-Paul Gaultier’s final show (BBC)
  • Woke brands walk a thin line with ‘moral merch’ (Vogue Business)
  • Celebrities have been asked to ‘dress sustainably’ at this year’s BAFTA awards (Harper’s Bazaar)
Technology
  • Davos 2020: WEF unveils digital currency governance consortium (Finextra Research)
  • EE creates 5G-powered dress (Campaign)
  • Apple’s ‘finger device’: wearable computing’s next big thing? (CB Insights)
  • UPS is betting big on drone delivery and autonomous trucks (Business Insider)
  • How artificial intelligence is making health care more human (MIT Technology Review)
  • Digital supply-chain transformation with a human face (McKinsey & Company)
  • Realistic 3D apparel models can be shared anywhere online now (WWD)
Sustainability & Purpose
  • Ikea builds eco-store with hanging gardens in Vienna (Retail Detail)
  • Aerie expands ‘real’ role model push with social contest, eight new ambassadors (Marketing Dive)
  • Gucci Changemakers Impact fund names first round of grant recipients (WWD)
  • Starbucks commits to a resource-positive future (Starbuck Stories)
  • The future of sustainable materials: milkweed floss (Fashionista)
  • Worn again technologies opens subpilot making step to industrialization (Fashion United)
  • Step inside an apartment from the climate change-ravaged future (Fast Company)
  • Bally reveals new mountain preservation efforts (WWD)
Retail & Commerce
  • Inside Prada’s pop-up private club (NYT)
  • Tiffany & Co. to open a blue box cafe in London (The Telegraph)
  • Inside the Williamsburg penthouse made for Instagram influencers (Glossy)
  • Neutrogena offers skincare advice in salon pop-up (Campaign)
  • Is existential retail the next wave in fashion? (WWD)
  • E-commerce could kill 30k stores and half a million jobs by 2025 (Retail Dive)
Marketing & Social Media
  • Instagram deprecates IGTV button as mobile streaming bet fails to take off (Mobile Marketer)
  • Meet The Drum’s latest cover star: a virtual influencer named Floresta (The Drum)
  • Social Chain launches livestream shopping for Facebook videos (Campaign)
  • Foot Locker consolidates eight loyalty programs into one (Glossy)
  • Can fashion PR make cannabis a luxury good? (Vogue Business)
Product
  • Virgil Abloh channels brutalism for concrete efflorescence furniture series (Dezeen)
  • Nike to launch modest swimwear range Victory Swim (The Industry)
  • Thom Browne teases collaboration with Samsung (Fashion United)
  • Superfeet licenses New Balance brand for high-tech custom insoles (Sourcing Journal)
  • Redemption launches sustainable athleisure collection (WWD)
  • Happy99 creates futuristic clothing for a post-consumer world (i-D)
Business
  • Amazon becomes first to pass $200bn brand valuation (Campaign)
  • Gap’s Alegra O’Hare exits as brand ‘redefines CMO role’ (Campaign)
  • Fashion industry sets out post-brexit immigration priorities (The Industry)
  • Could Shopify be the new Amazon? (Fashion United)
  • Tailored brands to sell Joseph Abboud brand for $115m (Retail Dive)
  • Why DTC marketing is no longer about accessible price points (Modern Retail)
  • US to crack down on counterfeit goods (Fashion United)
  • Do US luxury designers have a future? (Vogue Business)
Culture
  • L’Oréal exec will lead initiative to end gender bias in ads (Adweek)
  • Louis Vuitton teams up with the NBA to influence luxury buyers (Quartz)
  • Banana Republic celebrates artistic visionaries in campaign for Black History month (Marketing Dive)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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business digital snippets product Retail social media sustainability technology

Amazon 10 years ahead of UN Paris agreement, Nike’s first hijab ambassador, Facebook’s AI styling

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Amazon plans to meet UN Paris agreement 10 years early (CNBC)
  • First Nike hijab ambassador on breaking barriers for women in fitness (Evening Standard)
  • Facebook experiments with AI-powered styling program (Vogue Business)
Technology
  • Google and Jennifer Lopez reinvent the Versace dress that created Google Images (The Verge)
  • L’Oreal’s Color&Co adds AR hair color try-ons (Mobile Marketer)
  • The quiet robot revolution that can unlock a trillion dollars in retail efficiencies (Forbes)
  • Starbuck taps Alibaba’s Tmall Genie for voice ordering (The Drum)
  • Facebook teams up with Ray-Ban on smart glasses (Mobile Marketer)
  • Google opens a new AI research centre in India (The Next Web)
Sustainability & Purpose
  • Moncler tops Dow Jones Sustainability Index (Drapers)
  • Waste2Wear presents world’s first collection of ocean plastics verified with Blockchain (Fashion United)
  • Ikea invests in solar farms (Fast Company)
  • Nike opens distribution center fully powered by renewable energy (Highsnobiety)
  • Toast launches clothes-swap scheme (Drapers)
  • Salesforce is building an app to gauge a company’s sustainability progress (Tech Crunch)
  • Green money: AmEx joins fight against plastic waste (Stylus)
  • Avery Dennison teams up with plastic bank to further the circular economy (Sourcing Journal)
Retail & E-commerce
  • Body Shop opens refillable concept store (The Guardian)
  • Sandro opens first US flagship store in New York (Fashion United)
  • Psyche launches standalone childrenswear site (Drapers)
  • Quinn Harper opens first store on the King’s Road (TheIndustry)
  • Pandora unveils new store concept in Birmingham (Fashion United)
Business
  • Ocado and M&S’ new joint venture enjoys double digit growth (Charged Retail)
  • H&M to test selling external brands in strategy shift (BoF)
  • Thomas Cook collapse leaves thousands stranded as bailout fails (Bloomberg)
  • Burberry appoints non-executive director (Drapers)
  • In London, fashion takes a break from Brexit (BoF)
  • Toby Bateman steps down from Mr Porter (Retail Gazette)
  • Bluemercury founders depart Macy’s (Retail Dive)
Marketing & Social Media
  • The danger for luxury brands that fail at story telling (Jing Daily)
  • Urban Decay dishes out makeup samples to Bumble app users (Mobile Marketer)
  • As Gucci trips up on social media, sales fall (WSJ)
  • Louis Vuitton launces LVTV (Fashion United)
Product
  • Caspar jumps on the CBD bandwagon with sleep gummies (Retail Dive)
  • HP debut first computer made with ocean-bound plastics (Adweek)
  • Victoria Beckham launches beauty line at LFW (Fashion United)
  • Italy’s Opera Campi to launch stretch hemp apparel (Sourcing Journal)
Culture
  • Instagram adds new restrictions on weight-loss products and cosmetic procedures (Adweek)
  • Banana Republic looks to skin tone and size inclusivity for turnaround (BoF)
  • Refinery29 and Eloquii team up to create a crowdsourced plus-size collection (Adweek)
  • Gucci faces backlash for straightjackets at Milan show (BoF)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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business data e-commerce Editor's pick Events Retail sustainability technology

SXSW 2020 trends: From big tech to the explosion of cannabusiness

Artificial intelligence, sustainability, cannabis, gaming – just four examples of major areas impacting the fashion and retail industries today. As always, the key questions our clients want to know is in what way, and by when? Or in other words, at what point do I need to pay attention enough to jump into this space myself too?

Every August we take a pause and think about direction of travel for the industry. What within these trends really matter and how will they be shaped as we work towards 2020? 

We then like to reach out to our community about it to bring them to life at one of the industry’s leading festivals when it comes to the intersection of technology and culture today. 

Yes, we’re talking about SXSW.

Whether you’re a regular attendee, have the intention of being a first-timer, or just want to support great content from afar, this is your chance to bring to life the talks you’re interested in for next year. All you have to do is vote on the SXSW Panel Picker by August 23, 2019.

We’ve taken to heart those themes mentioned above, sourced some of the world’s foremost expert speakers on each subject, and we’re pitching for a total of five big sessions on stage. See them all below and click on each to place your votes.

Defending our humanity: The war on big tech
Cambridge Analytica whistleblower Christopher Wylie

This revealing interview with Cambridge Analytica whistleblower, Christopher Wylie, will discuss how in a world overrun by disinformation, increasingly segregated by algorithms and steadily dulled through tech disruption, the very essence of our humanity is at risk. We’ll explore why it’s naive to rely on government or big tech to do the right thing, and how our culture can be defended as a result. Vote Here

Nike revealed: Sustainability through skateboarding
Stefan Janoski, Nike

This insightful panel featuring skateboarding and sustainability superstars including Stefan Janoski, Elissa Steamer and the brand’s Chief Sustainability Officer, Noel Kinder, will explore how Nike is opening up to reveal its changing labor practices and to launch a new documentary series shot in China. Vote Here

Desire-driven data as the future tastemaker
Stitch Fix

With data increasingly impacting everything consumers do, is machine learning becoming the tastemaker of the future? Learn from experts at L’Oréal, Stitch Fix and Hulu on how they’re using data to shape creativity and almost everything they do. Vote Here

Dope retail: The luxury opportunity for cannabis
Beboe

The global legal cannabis trade is expected to hit $77bn in value by 2022. Join us to hear about the exploding retail opportunity in this space from luxury cannabis brand, Beboe, and iconic New York retailer, Barneys. Vote Here

Shopper engagement? Gamification is the answer!
Harry Potter Wizards Unite

Gaming is having a moment – not just on our smartphones but in our stores. This session will see shopping center Simon Malls, which is tapping into Harry Potter with gaming company Niantic, and luxury brand Kenzo, which is driving exclusive product access through gaming, diving into how “play” is reshaping brand engagement. Vote Here

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business digital snippets e-commerce product Retail social media sustainability technology

Robot photographers, questioning the new UK PM, is fashion-tech going to burst?

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Are robot photographers the future of e-commerce? (BoF)
  • Industry questions new UK PM’s priorities (Drapers)
  • Is the fashion-tech bubble going to burst? (Vogue Business)
  • Don’t scoff at influencers. They’re taking over the world (NY Times)
  • The $400 billion adaptive clothing opportunity (Vogue Business)
TECHNOLOGY
  • This AI is helping scientists develop invisibility cloaks (Futurism)
  • Elon Musk’s robot surgeon will sew electrodes into human brains, starting in 2020 (Mashable)
  • The technology that makes the fashion Rental business tick (WWD)
SUSTAINABILITY & PURPOSE
  • How fashion is helping suppliers fight climate change (Vogue Business)
  • Bally reveals Mount Everest clean-up initiative (WWD)
  • H&M, Microsoft, PVH Corp collaborate in circular fashion initiative (Vogue Business)
  • The Ellen MacArthur Foundation wants to redesign the denim industry (Vogue)
  • Lush debuts ‘carbon-positive’ packaging (Edie)
  • As Zara announces its latest sustainability goals, three of its design team weigh in on going slower and creating responsibly (Vogue)
  • YKK leads the way in sustainability with Natulon® range (Fashion United)
  • This site will show you exactly how ashamed you should be of flying (Fast Company)
RETAIL & E-COMMERCE
  • Amazon’s revolutionary retail strategy? Recycling old ideas (Wired)
  • The toys are back in town: A reimagined Toys R Us returns (Forbes)
MARKETING & SOCIAL MEDIA
  • How Tik Tok is changing beauty standards for Gen Z (I-d Vice)
  • Fashion doesn’t know what to do with YouTube. Derek Blasberg is trying to help (Vogue Business)
  • Why brands are sliding into your DMs (BoF)
  • How will fashion find validation without instagram likes? (BoF)
  • Hermès reveals behind-the-scenes to its craftsmanship via WeChat (Jing Daily)
  • Gucci gamifies house codes in retro-style mobile arcade (Luxury Daily)
PRODUCT
  • This jewelry is a brilliant shield against face-recognition intrusions (Fast Company)
  • L’Oréal is launching a new skin-care brand with paper packaging (Allure)
  • Napapijri to launch 100% recyclable jacket (Fashion United)
  • Alice + Olivia to expand beauty and wellness with CBD partnership (Fashion United)
BUSINESS
  • Gucci growth slows but Kering still posts near 19% sales growth (The Industry)
  • Asos issues third profit warning in seven months as shares fall (The Guardian)
  • Charity shops, antiques behind surprise UK retail sales jump in June (Reuters)
CULTURE
  • Hong Kong’s entrepreneurial protesters are crowdfunding everything from doctors to legal fees (Quartz)
  • Forever 21 accused of body-shaming after giving out free diet bars with orders (Hype Beast)
  • Mr Porter commits to mental, physical health (WWD)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

Categories
business digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Sephora’s inclusion training, Farfetch teams with Gucci, fashion’s child labor risks

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Sephora to close US stores for inclusion training June 5 [Retail Dive]
  • Farfetch teams with Gucci for ‘communities’ initiative [BoF]
  • The fashion supply chain is still high risk for child labor [BoF]
  • L’Oréal is launching a new skin-care brand with paper packaging [Allure]
TECHNOLOGY
  • Forget digital versus physical: The future is programmable [Vogue Business]
  • Robocrop: World’s first raspberry-picking robot set to work [The Guardian]
  • Sephora Spain is investing AI mirrors to mimic Amazon’s recommendation engine [Glossy]
  • I watched the NBA Playoffs in VR, and it’s going to change how you watch sports [Fast Company]
  • Facebook plans to launch crypto-currency [BBC]
  • What happened when I let algorithms run my life for a week [Wired]
  • The British companies pioneering AI that reads your emotions – and will revolutionise everything from shopping to sport [Telegraph]
SUSTAINABILITY & PURPOSE
  • Amazon employees are pressuring the company to become a leader on climate [The Star]
  • Vegan beauty: How conscious consumers are driving innovation in ethical cosmetics [Marketing Week]
  • Formula One champion Nico Rosberg launches new sustainable tech festival [Tech Radar]
  • This hedge fund superstar thinks climate change will impact all your investments—and soon [Forbes]
  • The cult of Eileen Fisher is recruiting millennials [Vogue]
RETAIL & E-COMMERCE
  • How Japan mastered the art of experiential retailing [Fashion United]
  • Lessons about the Chinese shopper from the country’s largest discount app [Vogue Business]
  • Retailers cash in on a ‘captive’ college campus market [Retail Dive]
MARKETING & SOCIAL MEDIA
  • Instagram Shopping used by 39% of UK Gen Zers, study finds [Mobile Marketer]
  • The North Face apologizes for Wikipedia marketing stunt [Highsnobiety]
PRODUCT
  • Nike’s new product drop has ‘Fortnite’ characters sporting signature kicks [Mobile Marketer]
  • The world’s most beautiful headphones are here, and they’re made of fungus [Fast Company]
BUSINESS
  • Revolve sets IPO range, sees $1.2B valuation [WWD]
  • Arcadia faces angry creditors in battle to stave off bankruptcy [The Guardian]
  • Canada Goose stock drops 30.9% [WWD]
  • 3 ways Millennials and Gen-Z consumers are radically transforming the luxury market [Forbes]
CULTURE
  • Nike and Virgil Abloh are opening a mentorship center in Chicago [Highsnobiety]
  • How music stars became fashion’s most bankable collaborators [Vogue]
  • Hunter celebrates Pride with special edition PLAY boot [Fashion United]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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Editor's pick product technology

L’Oréal deepens scientific focus on personalization with uBiome partnership

L’Oréal has announced a partnership with microbial genomics company, uBiome, to deepen its research into the skin’s bacterial ecosystem, in order to help inform future product development.

Unveiled at this year’s SXSW festival taking place in Austin, Texas, the partnership aims to arm L’Oréal’s tech incubator team with the tools to better understand the trillions of bacterias that live in the microorganisms that make up a person’s body – known as the microbiome – and provide an important barrier to their skin.

“When it comes to skincare, people often audition product after product to determine what works for their unique skin. At L’Oréal, our goal is to advance scientific research and leverage new technologies to change this relationship, by allowing deeper levels of personalization,” said Guive Balooch, VP of L’Oréal’s technology incubator.

“The microbiome has major implications for skin’s overall appearance and health. With the global reach of uBiome’s community of citizen scientists, our two companies will be able to extend our respective research in this space, and better understand the interplay between bacterial diversity and skin health.”

L’Oréal’s research into the skin’s microbiome started over a decade ago, and findings include the link between the microbiome, skin barrier function and immune responses as well as the effect of bacteria on ageing skin. This has helped inform many new products for the beauty group, including brands La Roche-Posay and Vichy.

“A major finding from our research shows that skin disorders, much like gut ones, are often linked to a problem of microbial imbalance. Good proportions of each microorganism are key to ensuring skin health,” says Luc Aguillar, a research director at L’Oréal’s Research and Innovation division.

The human skin, which is the body’s largest organ, is home to roughly 1,000 species of bacteria, which can not only affect skin health and appearance, but contribute to common skin concerns such as acne, eczema and rosacea as well as body odor and the aforementioned ageing.

“So many clues about our overall health come from the amazing world of microorganisms,” said Jessica Richman, co-founder and CEO of uBiome. “L’Oréal is an ideal partner for uBiome as it has had a strong focus in scientific innovation in this space for years. Their expertise, combined with uBiome’s advanced understanding of the skin microbiome will allow us to pave the way for the future of personalized skin care.”

Founded in 2012, Silicon Valley-based uBiome has the world’s largest database of human microbiomes, and has seven issued patents and 250 pending. Its platform includes four kits for at-home testing that has been used by thousands of consumers, doctors and more than 200 research institutions globally.

The partnership is being introduced at L’Oréal’s “Know Your Skin” exhibit at SXSW until Monday, March 11, where other featured innovations by the group are on show, including the My Skin Track UV devices (including the newly-introduced clip), the Custom D.O.S.E by SkinCeuticals, and an on-site skincare experience by Kiehl’s.

Guive Balooch will be joining the Current Global’s co-founder and CEO, Liz Bacelar, on stage at SXSW on Monday, March 11, to talk about the future of connected beauty.

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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Editor's pick technology

L’Oréal introduces AI skin diagnosis tool deploying user selfies

L’Oréal has unveiled an AI-enabled digital skin diagnosis tool that uses selfies to assess the user’s skin in order to make skincare recommendations tailored to the individual.

The Skinconsult tool deploys AI technology developed by virtual try-on beauty company Modiface combined with L’Oréal’s own research, which includes 6,000 clinical images of men and women across countries such as France, India and China, as well as 4,000 user selfies in different lighting conditions.

“Our mission is beauty for all,” said Lubomira Rochet, chief digital director of the French group, speaking at a press conference for WWD. Rochet added that she believes services will be the new way for users to discover their brands and products, and that this particular system is promoting the “democratization” of skin diagnosis, since all a potential user needs is a smartphone to snap a selfie.

To use the tool, the customer must upload a selfie onto a website, which is then analyzed in terms of areas of strength and improvement using seven different aging variables: under-eye wrinkles, lack of firmness, fine lines, lack of radiance, dark spots, deep wrinkles and pores. The result is a bespoke skincare regime that aims to meet their individual needs.

According to the group’s executives, a typical analysis under this system resulted in the same skin diagnosis as an average of 12 dermatologists. The bespoke result, however, still encourages users to see a specialist regularly.

The new tool was first introduced in January in Canada under L’Oréal’s Vichy brand, and there are plans to further expand it across the brand’s websites worldwide in the future.

The launch is the latest of a series of new services and products that L’Oréal has piloted over the last couple of years as it flexes its muscles as a leader in the beauty tech scene. Its acquisition of Canadian startup Modiface in 2018 has so far also resulted in a long-term AR push that includes virtual beauty consultations through Facebook, while other tech launches include its growing My Skin Track UV sensor range for La Roche Posay, and on-demand personalized serums under skincare brand Skinceuticals.

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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Podcast technology Uncategorized

L’Oréal on how tech enhances the customer bond

Technology emphasizes the bond of customer experience, says Stephane Lannuzel, operations chief digital officer at L’Oréal, on the latest episode of the Innovators podcast by TheCurrent Global.

“Every CEO should be consumer-oriented, and technology can reinforce that link,” he explains.

Listen here: Apple Podcasts | Android | Google Podcasts | Stitcher | RSS

For years L’Oréal has been on an innovation path that has seen the group heavily invest in technologies that help personalize the consumer experience across the spectrum – from fully customized products to monitoring tools. At the heart of this is the importance of the shopping experience, Lannuzel notes.

He references Lancôme’s custom foundation, Le Teint Particulier, which makes use of a machine expertly mixing a formula to perfectly suit the individual consumer’s skin tone. He explains that at the end of the purchase journey, what consumers remember is not the technology itself, but the fact that they were made to feel special. This, he concludes, is the ultimate luxury experience, only enhanced by the use of tech.

Liz Bacelar and Stephane Lannuzel

There are plenty of challenges to working within such a large organization such as L’Oréal, but part of Lannuzel’s role is to make it move faster. Slowly but surely, the company is thinking digital-first; so much so that the group’s CEO, Jean Paul Agon, has said that digital is no longer the cherry on the cake for the company, but rather the whole cake itself.

The group approaches digital innovation through the lens of key trends as opposed to the technology itself, Lannuzel further explains. This includes looking at how to reduce a product’s time to market; the role of connected products and experiences; more agile operations; and the need for personalization.

During this conversation with TheCurrent Global’s Liz Bacelar, Lannuzel also talks about the huge role data and AI is playing in all of this – from manufacturing to consumer-facing interactions – and why there is a sweet spot when jumping on a new technology.

Catch up with all of our episodes of the Innovators podcast by the Current Global, here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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business Campaigns digital snippets e-commerce Events mobile product Retail social media sustainability technology Uncategorized

ICYMI: beauty tech takes over CES, UK retail’s year of doom, the fake influencer problem

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • The future of beauty is on display at CES [CNN]
  • UK retail sales suffer worst year in more than a decade [BoF]
  • Fake influencers cost brands more than 200 million dollars [Fashion United]
TECHNOLOGY
  • IBM unveils its first commercial quantum computer [TechCrunch]
  • Amazon sets up virtual furniture showroom online [RetailDive]
  • Baidu announces Apollo Enterprise, its new platform for mass-produced autonomous vehicles [TechCrunch]
  • Here’s everything Google announced at CES 2019 [TechCrunch]
  • Bell’s hybrid-electric flying car will be available via Uber by the ‘mid-2020s’ [The Verge]
SUSTAINABILITY & PURPOSE
  • Boohoo faux fur jumper found to contain real fur [Fashion United]
  • Survey finds ‘conscious consumerism’ a top priority for Gen Z shoppers [WWD]
  • Asos and PVH Corp. join Global Fashion Agenda as strategic partners [Fashion Network]
  • NHL, Adidas to create sustainable jerseys for All-Star Game [WWD]
  • Los Angeles is hosting the very first Vegan Fashion Week [Dazed]
  • Bangladesh strikes: thousands of garment workers clash with police over poor pay [The Guardian]
  • Reusing, upcycling and innovation to be integral at the upcoming Circular Fashion Games [WWD]
RETAIL & E-COMMERCE
  • Outlet malls seize WeChat to bring online traffic offline [Jing Daily]
  • Microsoft and Kroger to create data-driven connected grocery stores [Venture Beat]
  • Calvin Klein to rebrand 205W39NYC line, close Madison Avenue store [Fashionista]
  • The sweater you don’t like is a trillion-dollar problem for retailers. These companies want to fix it [CNBC]
MARKETING & SOCIAL MEDIA
  • Lululemon’s next target is mindfulness for men [Quartz]
  • Novak Djokovic takes time out to meet his greatest opponent, thanks to SEIKO [PR Newswire]
PRODUCT
  • Neutrogena unveils personalized, 3-D-printed sheet masks at CES [WWD]
  • L’Oréal’s newest prototype detects wearers’ skin pH levels [The Verge]
  • Simplehuman looks to upgrade beauty accessories business with CES launch [WWD]
  • Nike stretches into Lululemon’s space with 1st yoga line [RetailDive]
  • Goop alumni launch the “Sephora of CBD” to target the cannabis curious [FastCompany]
  • The North Face debuts new outerwear technology [Fashion United]
BUSINESS
  • CFDA report highlights what it will take to achieve a truly diverse and inclusive fashion [W24]
  • These latina Avon sellers have dominated a beauty company modeled on white womanhood [Buzzfeed]
  • Tommy Hilfiger and Zendaya to show at Paris Fashion Week [Fashionista]
  • L’Occitane acquires Elemis for $900 million, eyes Asia expansion [WWD]
  • 38 percent of fashion and beauty brands plan to launch collaborations in 2019 [Fashion United]
  • Moschino has a code word for black shoppers, according to damning new lawsuit [The Fashion Law]
  • Dior switches Paris catwalk date to avoid ‘yellow vest’ protests [Reuters]
  • Debenhams rescue plan could involve closure of more than half of its stores [The Industry]
  • HSBC predicts luxury market to slow down in 2019 [Fashion United]
CULTURE
  • Gucci Garden opens exhibition dedicated to reflections on masculinity [WWD]
  • Miuccia Prada’s take on freedom of speech, cultural appropriation [WWD]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
product technology

L’Oréal new showerhead reduces water waste by 70%

L'Oréal's innovative shower head
L’Oréal’s new shower head

L’Oréal is piloting a new showerhead that helps reduce water and energy consumption by almost 70% by combining innovative technology with a feature that dispenses the shampoo directly from the device.

The new showerhead, which is currently being tested at salons in the US and South Africa, aims to revolutionize water waste in the professional haircare industry. At present, a regular salon rinsing shampoo can waste up to 8 liters of water, while the new showerhead only uses 1.5 liters.

“Initial results offer great perspectives for an innovation that visibly reduces the water consumption in our daily hygiene practices,” said Laurent Attal, L’Oréal’s VP of research & innovation. “This breakthrough technology is perfectly in line with our commitments to sustainable innovation.”

According to the group, what makes the new technology so water efficient is that it is a low-flow showerhead, which breaks up the water flow while accelerating the speed of the droplets, ensuring that the water pressure is as effective as other comparable models.

L’Oréal partnered with Swiss startup Gjosa to develop this new technology, while the beauty conglomerate developed the easy-to-rinse shampoo that the device dispenses on its own.

Recently, the beauty giant has upped the ante on sustainable innovation across many geographies and sectors within beauty. In Australia, it is working with manufacturing company Avery Dennison and local waste management company Wasteflex to introduce a recycling scheme for its labels.

For more insights into how L’Oréal is approaching innovation through the lens of technology, listen to our Innovators by TheCurrent podcast episode featuring Guive Balooch, global vice president of L’Oréal’s Tech Incubator.

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.