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Brexit is here, Vogue.com’s return to e-commerce, fashion copes with Coronavirus

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Brexit is here. What’s next for fashion? (Vogue Business)
  • Vogue.com to launch new shopping vertical (WWD)
  • How the fashion industry is coping with the Coronavirus crisis (Jing Daily)
Technology
  • AI-powered robot warehouse pickers are now ready to to work (MIT)
  • H&M and Magic Leap redefine the customer experience (Magic Leap)
  • Fashionphile is turning luxury authentication into a science (Fashionista)
  • ‘We can’t scale humans’: Why startups are raising millions to build AI avatars (Fast Company)
  • Smart tags seen as next marketing tools (WWD)
  • The Future of Fintech: AI & Blockchain (Business Insider)
  • Walgreens is expanding its digital cooler doors ad network (Digiday)
  • Birmingham’s Thomas Crown gallery to be city’s focal point for AR & street art (VR Focus)
Sustainability & Purpose
  • BRC announces new voluntary vegan guidelines for fashion (Drapers)
  • Guardian bans ads from fossil fuel companies (Campaign)
  • Copenhagen Fashion Week unveils ‘radical’ sustainability plan (Fashion United)
  • Unibail-Rodamco-Westfield achieves top score for climate action (Retail Gazette)
  • Pandora commits to carbon neutrality by 2025 (Fashion United)
  • The drive toward sustainability in packaging – beyond the quick wins (McKinsey&Company)
  • Adidas debuts sustainable football field made out of ocean waste (Highsnobiety)
  • H&M Conscious becomes first retail collection to feature Circulose® (The Industry)
  • Worn Again technologies opens R&D plant in England (WWD)
Retail & Commerce
  • Estee Lauder, Sephora unveil shoppable AR makeup try-ons on Pinterest (Mobile Marketer)
  • H&M’S new boss says its 500+ ‘stores will change’ as it focuses on digitalization (Charged Retail)
  • Allbirds set to open its second UK store (The Industry)
  • E-commerce deliveries will overrun cities in 1 to 3 years (Retail Dive)
  • UK retail space could shrink by 20% (Retail Gazette)
Marketing & Social Media
  • How fashion brands like Off-White and Balenciaga are getting in on Super Bowl 2020 (WWD)
  • 42% of people believe ads can change the world, despite trust crisis (The Drum)
  • Danish fashion is withstanding Instagram’s test of time (Vogue Business)
  • As TikTok looms, Youtube plans to remain the ‘clear founding ground’ of British talent (The Drum)
  • Sephora and Chipotle want to go viral on TikTok. Their employees already are (Vox)
Product
  • Nike sells out of Kobe Bryant products (Hypebeast)
  • Nordstrom launches secondhand clothing sales (BoF)
  • This makeup primer is Revlon’s first clean-certified beauty product (Fast Company)
  • Will we buy mostly vintage clothes in the future? (WSJ)
  • Atolla receives patent for adjustable skin analysis system (WWD)
Business
  • LVMH revenues rise 15% in 2019 but uncertainty in Asia looms (Vogue Business)
  • J.C Penney gets NYSE warning on possible de-listing (WWD)
  • LVMH, Kering, Anta and Alibaba pledge donations to battle Coronavirus (WWD)
  • How fashion can navigate 2020’s political minefield (BoF)
  • New CEO and chairman for H&M Group (Drapers)
  • Levi Strauss boosts digital credentials with new board member appointment (Fashion United)
  • A new model for crowdsourcing innovation (HBR)
  • L’Oreal launches Employee Human Rights policy (WWD)
Culture
  • ‘Angels’ in hell: The culture of misogyny inside Victoria’s Secret (NYT)
  • Disney partners Secret Cinema to create global immersive experiences (Campaign)
  • Camille Walala decorates “kid’s dream house” with more than two million Lego pieces (Dezeen)
  • Atari is opening eight video game hotels across the US (Input)
  • Is the gaming world become more trans-inclusive? (i-D)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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business data e-commerce Editor's pick Events Retail sustainability technology

SXSW 2020 trends: From big tech to the explosion of cannabusiness

Artificial intelligence, sustainability, cannabis, gaming – just four examples of major areas impacting the fashion and retail industries today. As always, the key questions our clients want to know is in what way, and by when? Or in other words, at what point do I need to pay attention enough to jump into this space myself too?

Every August we take a pause and think about direction of travel for the industry. What within these trends really matter and how will they be shaped as we work towards 2020? 

We then like to reach out to our community about it to bring them to life at one of the industry’s leading festivals when it comes to the intersection of technology and culture today. 

Yes, we’re talking about SXSW.

Whether you’re a regular attendee, have the intention of being a first-timer, or just want to support great content from afar, this is your chance to bring to life the talks you’re interested in for next year. All you have to do is vote on the SXSW Panel Picker by August 23, 2019.

We’ve taken to heart those themes mentioned above, sourced some of the world’s foremost expert speakers on each subject, and we’re pitching for a total of five big sessions on stage. See them all below and click on each to place your votes.

Defending our humanity: The war on big tech
Cambridge Analytica whistleblower Christopher Wylie

This revealing interview with Cambridge Analytica whistleblower, Christopher Wylie, will discuss how in a world overrun by disinformation, increasingly segregated by algorithms and steadily dulled through tech disruption, the very essence of our humanity is at risk. We’ll explore why it’s naive to rely on government or big tech to do the right thing, and how our culture can be defended as a result. Vote Here

Nike revealed: Sustainability through skateboarding
Stefan Janoski, Nike

This insightful panel featuring skateboarding and sustainability superstars including Stefan Janoski, Elissa Steamer and the brand’s Chief Sustainability Officer, Noel Kinder, will explore how Nike is opening up to reveal its changing labor practices and to launch a new documentary series shot in China. Vote Here

Desire-driven data as the future tastemaker
Stitch Fix

With data increasingly impacting everything consumers do, is machine learning becoming the tastemaker of the future? Learn from experts at L’Oréal, Stitch Fix and Hulu on how they’re using data to shape creativity and almost everything they do. Vote Here

Dope retail: The luxury opportunity for cannabis
Beboe

The global legal cannabis trade is expected to hit $77bn in value by 2022. Join us to hear about the exploding retail opportunity in this space from luxury cannabis brand, Beboe, and iconic New York retailer, Barneys. Vote Here

Shopper engagement? Gamification is the answer!
Harry Potter Wizards Unite

Gaming is having a moment – not just on our smartphones but in our stores. This session will see shopping center Simon Malls, which is tapping into Harry Potter with gaming company Niantic, and luxury brand Kenzo, which is driving exclusive product access through gaming, diving into how “play” is reshaping brand engagement. Vote Here

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Editor's pick product technology

L’Oréal deepens scientific focus on personalization with uBiome partnership

L’Oréal has announced a partnership with microbial genomics company, uBiome, to deepen its research into the skin’s bacterial ecosystem, in order to help inform future product development.

Unveiled at this year’s SXSW festival taking place in Austin, Texas, the partnership aims to arm L’Oréal’s tech incubator team with the tools to better understand the trillions of bacterias that live in the microorganisms that make up a person’s body – known as the microbiome – and provide an important barrier to their skin.

“When it comes to skincare, people often audition product after product to determine what works for their unique skin. At L’Oréal, our goal is to advance scientific research and leverage new technologies to change this relationship, by allowing deeper levels of personalization,” said Guive Balooch, VP of L’Oréal’s technology incubator.

“The microbiome has major implications for skin’s overall appearance and health. With the global reach of uBiome’s community of citizen scientists, our two companies will be able to extend our respective research in this space, and better understand the interplay between bacterial diversity and skin health.”

L’Oréal’s research into the skin’s microbiome started over a decade ago, and findings include the link between the microbiome, skin barrier function and immune responses as well as the effect of bacteria on ageing skin. This has helped inform many new products for the beauty group, including brands La Roche-Posay and Vichy.

“A major finding from our research shows that skin disorders, much like gut ones, are often linked to a problem of microbial imbalance. Good proportions of each microorganism are key to ensuring skin health,” says Luc Aguillar, a research director at L’Oréal’s Research and Innovation division.

The human skin, which is the body’s largest organ, is home to roughly 1,000 species of bacteria, which can not only affect skin health and appearance, but contribute to common skin concerns such as acne, eczema and rosacea as well as body odor and the aforementioned ageing.

“So many clues about our overall health come from the amazing world of microorganisms,” said Jessica Richman, co-founder and CEO of uBiome. “L’Oréal is an ideal partner for uBiome as it has had a strong focus in scientific innovation in this space for years. Their expertise, combined with uBiome’s advanced understanding of the skin microbiome will allow us to pave the way for the future of personalized skin care.”

Founded in 2012, Silicon Valley-based uBiome has the world’s largest database of human microbiomes, and has seven issued patents and 250 pending. Its platform includes four kits for at-home testing that has been used by thousands of consumers, doctors and more than 200 research institutions globally.

The partnership is being introduced at L’Oréal’s “Know Your Skin” exhibit at SXSW until Monday, March 11, where other featured innovations by the group are on show, including the My Skin Track UV devices (including the newly-introduced clip), the Custom D.O.S.E by SkinCeuticals, and an on-site skincare experience by Kiehl’s.

Guive Balooch will be joining the Current Global’s co-founder and CEO, Liz Bacelar, on stage at SXSW on Monday, March 11, to talk about the future of connected beauty.

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
Editor's pick technology

L’Oréal introduces AI skin diagnosis tool deploying user selfies

L’Oréal has unveiled an AI-enabled digital skin diagnosis tool that uses selfies to assess the user’s skin in order to make skincare recommendations tailored to the individual.

The Skinconsult tool deploys AI technology developed by virtual try-on beauty company Modiface combined with L’Oréal’s own research, which includes 6,000 clinical images of men and women across countries such as France, India and China, as well as 4,000 user selfies in different lighting conditions.

“Our mission is beauty for all,” said Lubomira Rochet, chief digital director of the French group, speaking at a press conference for WWD. Rochet added that she believes services will be the new way for users to discover their brands and products, and that this particular system is promoting the “democratization” of skin diagnosis, since all a potential user needs is a smartphone to snap a selfie.

To use the tool, the customer must upload a selfie onto a website, which is then analyzed in terms of areas of strength and improvement using seven different aging variables: under-eye wrinkles, lack of firmness, fine lines, lack of radiance, dark spots, deep wrinkles and pores. The result is a bespoke skincare regime that aims to meet their individual needs.

According to the group’s executives, a typical analysis under this system resulted in the same skin diagnosis as an average of 12 dermatologists. The bespoke result, however, still encourages users to see a specialist regularly.

The new tool was first introduced in January in Canada under L’Oréal’s Vichy brand, and there are plans to further expand it across the brand’s websites worldwide in the future.

The launch is the latest of a series of new services and products that L’Oréal has piloted over the last couple of years as it flexes its muscles as a leader in the beauty tech scene. Its acquisition of Canadian startup Modiface in 2018 has so far also resulted in a long-term AR push that includes virtual beauty consultations through Facebook, while other tech launches include its growing My Skin Track UV sensor range for La Roche Posay, and on-demand personalized serums under skincare brand Skinceuticals.

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.