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Editor's pick sustainability Uncategorized

ASOS launches sustainability training for designers

ASOS

Asos has partnered with the London College of Fashion’s Centre for Sustainable Fashion (CSF) to launch a sustainable training program for its design team.

The trial will see 15 members of the company’s design team work with CSF to explore concepts and applications of circular design through a series of half-day workshops and discussions.

The pilot course is part of the 2020 Circular Fashion Commitment that the retailer pledged to achieve at the Copenhagen Fashion Summit in 2017.

“With this pilot we’re making sure our designers have the knowledge and skills they need to put sustainability and circularity into practice,” Vanessa Spence, design director at Asos, said. “It’s a vital step on our journey to designing products with circularity in mind right from the start, which will ensure that they are made responsibly, remain in use for as long as possible once they’re sold, and don’t cause unnecessary waste at the end of their lives.”

The program follows another announcement in early June 2018 that saw Asos pledge that by January 2019 it would no longer sell any silk, cashmere, mohair or feathers on its platform.

At the time, PETA’s EVP Tracy Remain said: “PETA applauds ASOS for leading the charge for compassion in fashion. In response to PETA’s campaigns, consumers are changing the face of the industry by demanding that designers and retailers ditch animal-derived materials in favor of cruelty-free alternatives that look great without causing suffering.”

Established fashion companies are increasingly leaning on the expertise of educational institutions to establish better practices across design and sustainability. In January this year, Kering and the London College of Fashion also worked together to develop an open-access digital course in luxury fashion and sustainability. The course aims to not only strengthen sustainability education in the industry but also promote the practice to a wider audience.

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Startups technology

This upcoming London “Fashathon” is aiming to develop new fashion-tech

The Fashion Innovation Agency and SetSquared are launching a Fashathon
The Fashion Innovation Agency and SetSquared are launching a Fashathon

The Fashion Innovation Agency, which hit London Fashion Week with another mixed reality initiative this week, is now announcing an upcoming “Fashathon”.

It’s teamed up with SetSquared, a university business incubator, to host a two-day hackathon at the London College of Fashion dedicated to fashion and technology. And it’s calling for creatives, fashion designers, technologists, people with business skills, students and entrepreneurs to join the event, which will give 50 people in total the chance to develop their ideas into investible business solutions. Experts and mentors will be on hand to spark inspiration.

“Possibilities for merging fashion with technology – two pioneering sectors by definition – are endless. There is a never-ending flow of innovations emerging or soon to be discovered. The only question is: what will be next?” SetSquared asked in a blogpost.

Matthew Drinkwater, head of the Fashion Innovation Agency, said: “We hope this two-day workshop will lead to the discovery of the next big thing. The digital revolution is beginning to force huge change within an industry that is ripe for disruption. Work at the crossroads of fashion, retail and technology is leading to new business models and products that will revolutionise our clothes and how we shop for them in the future.”

He noted technologies including artificial intelligence and machine learning, augmented and virtual realities, blockchain, internet of things, smart materials and robotics, as of particular interest.

The Fashathon will take place on June 30 and July 1 from 9am to 7pm. The deadline for applications is May 26.

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Editor's pick technology

You can try-on legendary Alexander McQueen make-up looks with this virtual tool

Holition-Virtual McQueen Warpaint - ANCHOR

One of the most relevant applications for virtual try-ons has got to be for the beauty industry. Walk in to any retailer and the cosmetic counter is relatively restrictive in terms of actually being able to see what a certain eyeshadow or shade of lipstick looks like on your face.

Ease, simplicity, seamless interactions are what we’re after when shopping today, meaning dabbling with a dodgy tester or being patient enough to wait for one of the sales associates to apply products for you, doesn’t usually cut it. If you’re anything like me therefore, you have a drawer full of 20+ red lippies, most of which just aren’t quite right.

Which is why I’m excited about “Face”. This is a virtual reality app created by London-based digital creative studio Holition that allows you to see exactly what the make-up you’ve selected will appear like when you put it on. Others have tried this before, but Holition have nailed it in terms of the tracking technology – meaning it does actually attach the product to your lips, your eyes, your cheeks and more, as though you were just looking in a mirror.

I know that because I tried it at the London College of Fashion recently, where the app is part of an exhibition focused on the beauty looks that dominated Alexander McQueen’s catwalk shows during the tenure of its late founder, Lee McQueen.

Take a look at the full story over on Forbes.com for insight into all that it entails.