Danish brand Ganni is set to open three souvenir pop-up stores following fashion weeks in Copenhagen, New York and London.
Each store will sell limited edition Ganni branded, traditional souvenirs, such as keyrings, posters and bottle openers, all of which are heavily influenced by everything Copenhagen. The pop-up stores will also sell exclusive hand-painted ceramics displaying iconic local imagery and a ready-to-wear collection, also inspired by the city.
“With the souvenir pop-up shop we’ve turned our love affair with Copenhagen into a literal manifestation in the shape of merchandise. A traditional, and let’s be honest, often ridiculed medium, but with the help of artist Ana Kraš we’ve given it an artistic bordering pastiche point of view of Copenhagen,” says Ditte Reffstrup, creative director at the brand.
The stores pay homage to the city and the endless inspiration it has provided the brand. Kraš shot some of Ditte and her husband Nicolaj’s favourite things – including bicycles and angels – to feature on some of the merchandise as well as in the latest collection.
The first pop-up opened in Copenhagen on January 31 and will remain until February 4. The store moves to New York from February 8-16, and in London on February 14 where it will take up residence at Selfridges.
US department store chain Nordstrom has announced it is preparing to roll out a new store concept that will tap into consumer demand for convenience and speed with a smaller and much more dedicated retail space.
Nordstrom Local stores will carry no dedicated inventory, with customers who want to shop only able to do so via Personal Stylists. In a bid to focusing on tailored service over footprint, the space will sit at 3,000 sq. ft, compared to the average 140,000 sq. ft Nordstrom store.
“As the retail landscape continues to transform at an unprecedented pace, the one thing we know that remains constant is that customers continue to value great service, speed and convenience,” said Shea Jensen, Nordstrom’s senior vice president of customer experience, who led the Nordstrom Local initiative. “We know there are more and more demands on a customer’s time and we wanted to offer our best services in a convenient location to meet their shopping needs.”
Customers can book in appointments online, over the phone or in-person. Following one-to-one conversations, the stylists will then transfer in suitable merchandise for the respective clients to come in and try. Stores will have one styling suite and eight dressing rooms accordingly, all of them surrounding a central meeting space where customers can enjoy a drink and talk to their dedicated stylist. Other services include Alterations & Tailoring, Click & Collect and Curbside Pickup, access to Trunk Club and an on-site nail salon.
The on-site personal stylists will also be armed with the retailer’s new digital tool, Nordstrom Style Boards, which allows them to create digital boards filled with personalised fashion recommendations that customers can view on their phone and purchase directly through Nordstrom.com. Customers can also log into the app to have more extensive conversations with salespeople and stylists.
For those in London this festive season, there’s a pop-up shop in Covent Garden worth taking the time to visit. Unmade, as it’s called, is tucked down an unimposing side street off the main piazza. Away from the street entertainers and busy Christmas shoppers, it’s a minimal showcase of a knitwear brand currently considered one of London’s most disruptive start-ups.
Sweaters, scarves and a full-sized industrial knitting machine are on display. You can’t walk away with an item there and then, but you can use iPads to design your own and have it made especially for you thereafter.
And that’s the USP. The name “Unmade” comes from the fact no garment is finished until you, the shopper, come and complete it.
Born through frustration at the fashion industry’s stagnant approach to mass-consumption, it’s about bespoke, personalised knitwear, produced on-demand, yet at an industrial scale. Think of it as a 3D printer for fashion, yet using the same machines that make up the $200bn knitwear market worldwide.
Fashion is the most popular blog subject in Spain, couture in France, and weddings in Canada. That’s according to data from blog discovery platform Bloglovin’, which analysed the top search terms from its userbase in 96 countries.
The research took into account 750,000 searches made on the platform each month between July 1 and September 30, 2015, with a resulting infographic depicting the most interesting and versatile of the terms.
Some other highlights include yoga in Italy, interiors in South Korea, crochet in New Zealand and tattoos in Argentina. Meanwhile, the UK is searching for vegan and the US is all about travel.
The Bloglovin’ team put the latter down to the fact 68 million Americans travelled abroad in 2014, which is a record for the country. In terms of blog searches, they’re favouring this kind of inspiration over say fashion or food.
Josh Fischer, Bloglovin’s VP of product, explains: “What was interesting was the emergence of other more ‘lifestyle’ topics such as fitness, yoga, family and travel. A common trajectory we see for many bloggers is that they start out primarily talking about what they wear, but as they build an audience, people want to know more about them as a person; where they vacation, how they stay fit, etc.”
He says the data is useful for brands and content creators alike when planning on a global level, because it shows what resonates the most in different markets.
Natalie Massenet, chairman and founder of Net-a-Porter, has indicated she is staying put with the company after it merges with Yoox SpA. In an interview with Bloomberg TV she said: “We’ve only just begun.” The 50-year-old founder will become the merged company’s executive chairman, with defined responsibilities reportedly in areas such as editorial content, advertising strategy and fashion press.
Describing herself as a “reluctant leader,” Massenet said the scale of the business is all that will change. “We’re going to be the same, but bigger,” she said. Here are some of the other interesting things she commented on:
On launching e-commerce
“If a Martian came to earth and looked at shopping, they would say, ‘Explain this to me again? So people with a lot of money are asked to leave their homes and go to you, you then put them in a really cold room with bad lighting and ask them to take all their clothes off and put on the clothes, and then they have to make the decision then and there without the rest of their wardrobe and their shoes, then they go home, um, and then they pay you for that?’ and the Martian would have probably said, ‘…If the person’s paying, shouldn’t you go to them, shouldn’t they try things on at home with the comfort of their friends and people advising them that they know, shouldn’t they be trying things on with their own shoes and shouldn’t they have time to think about it, and if they want to keep it, they keep it, but if they don’t, then shouldn’t you go and get it from them and say is there anything else I can do?’ So actually, just because shopping existed in one way doesn’t mean that’s how people wanted to shop.”
On that viral retirement video for former CEO Mike Sebba
“[Sebba] had been running the company for 11 years and I had this fear that because he hadn’t been so outward-facing, that he wouldn’t be a digital part of our history, because these days if we can’t find you on Google, do you exist? I don’t know! Am I here? So I thought we need to make sure that Mike Sebba, CEO of Net-a-Porter, goes down in history as having been the CEO of Net-a-Porter for eleven years, so I thought we need to make a digital footprint. It was about going viral.”
On creating a print magazine
“We thought, we’re a multimedia company, we are where our consumer is, and why are we ignoring print, in the same way that if you’re a print publication, you’re a media company, you would never ignore a website, you would not ignore social, you’re there. So, for us to be a complete media business, and to communicate with our consumer we needed to be there in a different form. But then what we did was we didn’t just say, ‘Oh let’s take the website and put it into a paper format’, we approached that platform with what’s great about it, and our editors create the most beautiful reading, immersive, inspiring experience that lasts; it sits on your coffee table hopefully.|”
On the shopper of tomorrow
“They’re a very demanding customer… and they’re the ones who are [going to] dictate, and do dictate, everything. They’re also very lucky. It’s such a great time to be a consumer; they have choice, they have everything at their fingertips, literally, and everything comes to them. The shopper of tomorrow does not need to move, they are a very busy person, like today, and demand more from their retailers, demand a lot, and our job is to anticipate their needs and be there for them.”
On growing in China
“In mainland China right now, the AOV on e-commerce transactions tends to be much lower than where we’re playing thanks to the strength of some extraordinary e-commerce businesses out there. So the consumer is well engaged in e-commerce, but the time will come when they turn to e-commerce for different things. We’re using our media, our magazine, our digital magazine that comes out in Chinese once a week 50 times a year, and we’re using that as part of the education process in terms of talking about fashion and inspiring the consumer, and we’re seeing really exciting, strong growth in China. It was within our top 20 markets five years ago; it will be within our top 10 within the next year.”
On the future of the business
“Well, we’re going to be the same but bigger… we’ve only just begun, our penetration and our addressable market is still negligible, we’ve got cities that we aren’t even talking to. Within just our existing space, we’re tiny, so I think, just keeping our heads down, focusing on the consumer, focusing on our brand partnerships and doing everything that we’re doing but doing it better… I think that you’ll see more local service propositions and we’re going to have to continually advance the speed with which we deliver and how we cater to the consumer’s needs. I think that we will have learned how to be local but global… while still retaining a very focused DNA for each of the brands, and not trying to be all things to all people, I think that’s important.”
The interview “Leaders With Lacqua: Natalie Massenet” airs again today at 7pm GMT, and at 3pm, 9pm and 11.30pm on Friday, July 3.
Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday, September 13.
The British-based wellington boot brand, in its second ever season showing on the runway, is set to partner with real-time video start-up Grabyo in order to deliver up to 10 instantaneous highlights from the catwalk to its fans via Twitter.
Key moments as they unfold will be available for followers in 10-45 second clips, whether at a desktop or viewing via their smartphones (which is where the majority of traffic inevitably tends to be seen based on Grabyo’s past experience).
Better yet, said content will also be geo-targeted on Twitter so the type of items shown from the collection are reflective of the user’s particular region and climate.
The web is abuzz today with discussion around Facebook’s Graph Search, its new in-built social search system based on the data it’s been able to gather from all us users over the past eight years.
Safe to say, it marks an interesting move for the platform, and one that’s likely to impact significantly on all businesses alike, but particularly such consumer-facing ones as fashion brands and retailers.
If you’re a local boutique for instance, there’s no time like the present to make sure all your info is up-to-date, you’re doing everything you can to increase your following, and you’re thinking more than ever about how to stand out from the competition. It seems those who interact and engage with their fans the most, will be the ones that appear at the top of search results.