Alexander Wang showcases SS12 campaign video with New York installation

Alexander Wang’s spring/summer 2012 campaign video is being shown as an installation under the High Line in the Chelsea Gallery District in New York.

Starring model Liya Kebede, and directed by James Lima, it’s inspired by arcade video games and racing cars. The installation itself sees the video projected on the windows of fabricated crashed cars (as the above picture shows) using Spyeglass rear-projection film.

It was produced by Matthew Shattuck of Dissident Industries Inc. and  creative director Christopher Simmonds.

A short, teaser version of the video can be seen here: