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digital snippets e-commerce film Uncategorized

Digital snippets: Isaac Mizrahi, Lanvin, Helmut Lang, Lady Gaga, Vogue

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Isaac Mizrahi to sell fashion line exclusively on LivingSocial [Mashable]
  • Lanvin reveals new campaign film starring real models from print ads (as above) [Fashionista]
  • Helmut Lang launches guest blogging series [WWD]
  • How to make a perfume ad go viral: just be Lady Gaga [AdAge]
  • Product videos nudge apparel shoppers toward register [eMarketer]
  • Vogue mines intel from 2,000 fashion-focused females with virtual focus group, Style Society [AdWeek]
  • Le Book selects fashion videos for New York Film Festival next spring [Vogue.co.uk]
  • Infographic: for brand engagament, visuals rule [Mashable]
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Uncategorized

The world of daily deals wrapped up

Online MBA has unveiled a “cheat sheet” surrounding the burgeoning daily deals phenomenon.

Featuring the four biggest sites, LivingSocial, Groupon, Facebook Deals and Google Offers, it summarises everything from when each was founded to how much they’re worth and what the retailer’s cut is.

Check it out, below:

[Mashable]

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digital snippets Uncategorized

Digital snippets 08/04

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Mary-Kate and Ashley Olsen to launch personalised shopping website, StyleMint.com [The Cut]
  • Miu Miu unveils new e-store in US, Japan and across Europe [FTape]
  • Behind the scenes with the celebs in H&M’s new Fashion Against AIDS campaign [Interview]
  • Style.com to launch print edition [Adweek]
  • Twitter to offer brand pages in the same vein as Facebook [Marketing]
  • Living Social valued at $3bn after funding round [Dealbook]