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L’Oréal celebrates National Lipstick Day with #ReadMyLips social campaign

L'Oréal Paris' #ReadMyLips social campaign
L’Oréal Paris’ #ReadMyLips social campaign

L’Oréal Paris celebrated National Lipstick Day and the launch of its new Colour Rich Matte Lipstick this past weekend with a social media campaign focused on being bold.

#ReadMyLips invited fans to show off both a bold lipstick hue and some bold words alongside, whether helping to advance an important message, championing a cause or sharing an inspirational quote. Multiple big name ambassadors took part including actress Andie MacDowell, who said: “In a world where we all expect to be some idealized idea of perfect we all need to see, being yourself is enough.”

The aim was to bring to life the brand’s Because You’re Worth It tagline and its longstanding belief that all people have something worthy to say.

“Conversations around National Lipstick Day have traditionally been focused on best-sellers and general lipstick facts,” says Anne Marie Nelson-Bogle, SVP of marketing at L’Oréal Paris USA. “As a brand that has supported the individual beauty and intrinsic worth of all people for over 40 years, we wanted to participate in and elevate the conversation by not only celebrating our newest Colour Riche lip launch but even more importantly, people’s powerful words.”

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Augmented reality bot brings virtual lipstick try-on to Facebook Messenger

Modiface_ augmented reality bot
The new Modiface AR chatbot on Facebook Messenger

Chatbots in the fashion and beauty space are increasingly commonplace thanks to the launch of simple bot tools on the likes of Facebook Messenger and Kik. But how about one that not only has a conversation with you about what to purchase, but can show you what said item looks like on you in real-time too?

Modiface, an augmented reality (AR) company serving the beauty industry with custom try-on apps, has integrated its simulation technology into a conversational beauty advisor on Facebook Messenger.

The AR bot enables users to discover lipsticks specifically at this stage, providing them with the ability to virtually try different options on by uploading a selfie of themselves directly into the chat. Using advanced facial tracking and simulation technology, the bot then shows them what they look like in that exact product.

Find out more via the full story on Forbes.

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film Uncategorized

Givenchy launches short graphic film for new lipstick

 

Parfums Givenchy has released a short film called Le Rouge for the launch of its new lipstick of the same name.

Created by design studio Hellohikimori, the spot sees model Mariacarla Boscono wearing a leather dress interspersed with geometrical and graphic shots of the product.

The aim was to mirror the design of the lipstick, which in turn, with its leather casing and metallic mechanic inspired by the ‘stud’, captures the couture spirit of the Givenchy brand. It’s a “visual extension of artistic director Riccardo Tisci’s dark poetic universe”, reads the write-up.

David Ronhel, co-founder of Hellohikimori said: “We wanted to bring ‘Le Rouge’ alive by staging it in the dark atmosphere it brings out. We focused on the texture sets, graphic lines and colorimetry in this movie.”