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LinkedIn reveals 10 individuals transforming the US retail industry

LinkedIn Next Wave retail
LinkedIn’s retail stars in its 2016 Next Wave list

Everlane founder and CEO Michael Preysman is among the 10 individuals highlighted by LinkedIn as transforming the retail industry in its 2016 Next Wave list.

Part of a broader 120 names revealed, the second annual list is based on professionals aged 35 and under who are changing how 12 different industries work. It outlines those who are leading their companies, business units, peers and employees toward a future that they see more clearly than most.

In retail specifically it’s about rethinking how we shop, what we buy and how it all gets to us. Preysman is praised for the fact he has turned traditional retail on its head with Everlane by shunning the standard brick-and-mortar model, spending minimally on advertising, and revealing exactly how much each garment costs to make.

He joins others including Benita Singh, founder and CEO of Le Souk, the first global online marketplace to connect textile suppliers with fashion designers; Jonas Cleveland, co-founder, CEO and CTO of Cosy, a start-up deploying robots inside Walgreens, Home Depot and other retailers to check inventory nightly; and Aubrie Pagano, co-founder and CEO of Bow & Drape, a customisable clothing company with 40 kiosks due across retail stores like Nordstrom, Bloomingdales and Lord & Taylor this year.

Further names on the retail list include Leura Fine, founder and CEO of Laurel & Wolf; Heather Hasson, co-founder and CEO of FIGS; Michelle Jolly, principal product manager at; Kevin Lavelle, founder and CEO of Mizzen+Main; Mariya Nurislamova, co-founder and CEO of Scentbird; and Laura Behrens Wu, founder and CEO of Shippo.

Narrowing down the LinkedIn members to this top 10 was based on an examination of interactions on the platform, including which profiles were most viewed by members in the same industry, social engagement performance and the frequency that candidates appeared in the news.

Other industries in the list include entertainment, healthcare, media, technology, education and more, with names like Lexie Komisar, senior lead at the IBM Digital Innovation Lab; Peter Deng, head of product management at Oculus; Nick Bell, VP of content at Snapchat; and Jessica Grose, editor-in-chief of Lenny; particularly standing out.

The list is limited to the US for 2016, but international versions will be coming next year.

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Digital snippets: Nike, DVF, Michael Kors, Burt’s Bees, Free People, Chanel, Tory Burch

Here’s a rather hefty highlight of stories from around the web surrounding all things fashion and digital of late:


  • Nike’s new FuelBand and the age of social products [BoF]
  • Michael Kors runs #WatchHungerStop animated GIF campaign for World Food Day [Fashionista]
  • Burt’s Bees taps Vine in literary campaign to  promote its classic products [Brandchannel]
  • How Free People is using big data and social commerce for bigger sales [Forbes]
  • Chanel touts cosmetics line through insider beauty tip videos [Luxury Daily]
  • How Tory Burch builds passionate customers: insights on its digital journey []
  • Ralph Lauren showcases accessories in ‘The Dog Walk’ digital video [WWD]
  • Urban Outfitters preps for Holidays with mobile investments [AdAge]
  • P’trique of Sh*t Fashion Girls Say joins The Outnet in LinkedIn video campaign [Fashionologie]
  • Bobbi Brown uses interactive Blippar app to bring Katie Holmes to life [BeautyWorldNews]
  • How Coach uses Facebook, Twitter, Pinterest and Google+ [Econsultancy]
  • The major retailers most threatened by mobile showrooming, and how they’re fighting it [Business Insider]