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Uniqlo launches digital concierge powered by Google Assistant

Uniqlo IQ
Uniqlo IQ

Uniqlo has launched Uniqlo IQ, a digital concierge service that is powered by Google Assistant and machine learning technology.

The assistant, which is currently only available in Japan, helps customers find style inspiration and recommendations by searching by occasion, items featured in magazines, and even by colour based on the user’s daily horoscope. Products are ranked hourly, meaning results vary at every interaction. Once the consumer is ready to purchase, it can do so online or receive directions to the closest Uniqlo store where their product of choice is in stock.

The Google Assistant integration allows the user to say “Uniqlo IQ” or “Uniqlo FAQ” into the Google app to begin the interaction. According to the Japanese company, this is the first time a brand is using Google Assistant to create a brand-specific solution.

“As retail moves deeper into the digital realm, shopping needs to be not just portable and perpetual but personal as well,” says Rei Inamoto, founding partner of Inamoto & Co, the agency responsible for the project’s brand and service design. “There has been a lot of talk about AI in the last few years but most use cases have been toys, not tools. Available through chat, search and even voice activation, this iteration of Uniqlo IQ is the foundation of how Uniqlo will provide customer service on a personal level not just reactively but also proactively.”

The service was initially tested in the US via Facebook Messenger, before a soft launch in October 2017, when it was available to 2,000 select users in Japan. It is now available through the Uniqlo app, Asian social media platform LINE, and Google Assistant.

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Digital snippets: Alexander Wang’s future, Louis Vuitton wins Instagram battle, new Kenzo film

Alexander Wang - fashion and technology

A round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight or so. Read on for Alexander Wang’s views on Amazon, insight on how Kit and Ace overhauled its e-commerce, and detail on Tencent and L’Oréal’s zany branded content experiment in China…


  • Alexander Wang talks about the future of fashion – including Amazon (as pictured) [Racked]

  • On Instagram, Louis Vuitton’s resort show comes out on top [Fashionista]

  • Kenzo just released a Japanese all-girl biker gang film [Dazed]

  • How Kit and Ace overhauled its e-commerce [Glossy]

  • Selfridges unveils iOS app with ‘shoppable’ Instagram feed [Econsultancy]

  • Condé Nast partners with Gucci on branded content [The Industry]

  • Inside Tencent and L’Oréal’s zany branded content experiment in China [AdAge]

  • Sephora uncaps new mobile revenue stream via shoppable Snapchats [Mobile Commerce Daily]

  • Adidas on Snapchat leaks its latest collection [PSFK]

  • Nike reveals Euro 2016 ad starring a body-swapping Cristiano Ronaldo [The Drum]

  • Visa introduces NFC-enabled payment ring for Rio 2016 Olympic Games [Brandchannel]

  • How online models are chosen to influence the way you shop [Telegraph]

  • Pinterest’s real-world Pins let in-store shoppers save real items to virtual boards [AdWeek]

  • Snapchat passes Twitter in daily usage [Bloomberg]

  • Smartzer seeks to carve niche in shoppable video realm [Glossy]

  • Welcome to a cashless future where retailers recognise our faces [The Guardian]

  • Refinery29, focused on global expansion, hits Germany [AdAge]

  • Fashion’s fraught relationship with 3D printing and sustainability [Glossy]

  • Line’s beauty and fashion portal rolls out its Persian carpet [TechCrunch]

  • Why is futuristic fashion still retro? [Slate]
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Digital snippets: Mid-tier blogger power, the robotics opportunity, Alibaba’s anti-counterfeiting feud

midtierbloggers

After a week refreshing the mind and the soul at Futuro in Ibiza (an awe-inspiring experience), we’re back with a round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight or so. Read on for highlights from mid-tier bloggers and robots to Alibaba, Victoria’s Secret, Levi’s, WeChat and more…


  • The power of the mid-tier blogger [Racked]

  • How robots can help fashion companies drive business efficiencies [BoF]

  • Inside Alibaba’s anti-counterfeiting feud [Associated Press]

  • Why Victoria’s Secret won’t be mailing out any more catalogues [AdWeek]

  • Aerie refused to Photoshop its ads for two years and sales spiked [Mashable]

  • Project Jacquard: Google and Levi’s launch the first ‘smart’ jean jacket for urban cyclists [Forbes]

  • Fashion shake-ups go beyond designers to the C-suite [NY Times]

  • Fashion industry faces disruption from outside — and from within [FT]

  • Why lux brands love Line [Glossy]

  • With 92% of luxury brands on WeChat, here’s how they can step up their game [Jing Daily]

  • How four creative directors are using Snapchat [Glossy]

  • How Instagram’s new feed will impact brands and influencers [BoF]

  • With subscription beauty boxes, rules of e-commerce don’t apply [WSJ]

  • Why buy buttons on Pinterest and Instagram haven’t taken off for retailers [Digiday]

  • Brands want to predict your behaviour by mining your face from YouTube videos [Motherboard]

  • Chatbots won’t solve everything [BoF]

  • For the first time, Google is bringing retail ads to image search [AdWeek]

  • Shoptalk: Pondering the store’s future in an age of web buying [Associated Press]

  • Keep calm and keep shopping – how elections impact retail sales [The Conversation]

  • Why dynamic pricing just doesn’t work for fashion retailers [LinkedIn]

  • I tested Rent The Runway’s new Unlimited service. My satisfaction was… limited [Pando]

  • What does ‘innovation’ in retail look like? 8 leaders weigh in [Retail Dive]

  • Online retailers should care more about the post-purchase experience [HBR]

  • Does Kendall and Kylie’s game actually sell clothes? [Racked]

  • EasyJet’s new smart shoes guide travellers as they wander through new cities [JWT Intelligence]

  • MIT researchers create 3D-printed fur, opening up “a new design space” [Dezeen]
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Digital snippets: Apple, Michael Kors, Chiara Ferragni, Crocs, Snapchat, Neiman Marcus, Gap

A round-up of the latest stories to know about surrounding all things fashion and tech…

AppleVogue3

  • Apple runs first watch ads: 12 pages in Vogue [AdAge]
  • Michael Kors is getting into wearable tech [Bloomberg]
  • 10 things we learned about the business of blogging from Chiara Ferragni’s Harvard Study [StyleCaster]
  • Drones to fetch orders at Tokyo Crocs store [WSJ]
  • Luxury brands on Snapchat? Why Michael Kors is taking the plunge [Digiday]
  • Asos plots further Snapchat activity despite admitting it provides ‘virtually no data at all’ [The Drum]
  • Neiman Marcus integrates interactive tables for unbridled selection [PSFK]
  • Gap launches Instagram soap opera with Jenny Slate, Paul Dano [Mashable]
  • Nordstrom shrinks Innovation Lab, reassigns employees in shakeup of tech initiatives [Geekwire]
  • Apple stores will implement jewellery store practices to help sell the Apple Watch [TechCrunch]
  • I wore a Fitbit during fashion week [Fashionista]
  • What the tech world doesn’t understand about fashion [Racked]
  • The future of retail is the end of wholesale [BoF]
  • Will drones fly in retail? [Stores Magazine]
  • Jeff Bezos makes another push for Amazon Fashion. Will it work? [Bloomberg]
  • How Code and Theory’s Brandon Ralph gained the trust of everyone from Anna Wintour to Burger King [Fashionista]
  • Victoria’s Secret ads warm up People Magazine’s Snapchat Stories [AdAge]
  • Adidas app lets sneakerheads wait in virtual lines for limited editions [Bloomberg]
  • River Island moving IT ‘out of the back room’ with tech hub collaboration [The Drum]
  • ‘Lucky’ launches LuckyShops.com [MediaPost]
  • Face hacking: transforming our future visages with digital make-up [Motherboard]
  • How start-ups are beating Burberry to DIY fashion [Marketing Magazine]
  • How Line is turning Instagram into an e-commerce app in Thailand [TechInAsia]
  • First digital measuring tape to make online shopping less risky [PSFK]