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Revolve to launch branded suite and store at Vegas hotel

Revolve at Palms Casino Resort
Revolve at Palms Casino Resort

Online retailer Revolve has announced it will open a branded suite and retail store at the Palms Casino Resort in Las Vegas next year.

In the past, Revolve has done similar hospitality takeovers during Coachella Valley Music & Arts Festival, where it rebranded existing hotel properties into the Hotel Revolve and invited VIP guests to stay throughout the duration of the music festival. The permanent branded suite, however, aims to withstand time, versus “a moment in time”, co-CEO and co-founder Michael Mente told WWD.

The suite will become a way for the company’s roster of influencers, as well as the general public, to further experience the brand’s universe whenever in town.

Moreover the 1,000-square-foot store, which is only the second physical store by Revolve after its invite-only Social Club flagship in Los Angeles, will have merchandise that reflects the ritual of getting glammed up to go out in the city. Additionally it will also be an opportunity to grow the retailer’s booming swimwear category.

“Those are segments where we feel our brand really resonates with that female Millennial so I think that’s a perfect location,” Mente added. “Every aspect of the fun life that you would live in Vegas, Revolve is very strong in and has the right merchandising mix for the consumer.”

Since launching in 2012, Revolves strategy has centered around supporting the lifestyle of young women who travel and experience life to its fullest. Consequently, the brand’s approach to influencers, as well as popping up in timely events such as Coachella, has become an increasingly important tool for engagement.

“We think that with the Palms it’s the perfect partnership and perfect location for us because the clientele they are seeking to attract and develop and the clientele that the brand attracts are similar,” adds Mente. “That alignment on the same focus and the same consumer was a natural fit.”

Revolve will be joining Palms Casino Resort as it undergoes a $620m renovation, which includes the opening of many new retail and food establishments. For the hotel, the brand’s presence represents an opportunity to further tap into a new audience, and attract more of its top clientele, which hails from Los Angeles.

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digital snippets technology

Digital snippets: all the wearable tech news from #CES

under-armour-hb-2

Trawling the halls of the Las Vegas Convention Center during CES is the equivalent of perusing 38 football fields of shoulder-to-shoulder booths featuring endless displays of new technology.

The great news about the internet: you don’t have to actually do that hard work yourself. So here’s a round-up of all the fashion-related and wearable technology news that came out of the week, as written by other people all over the web (I too gave it a miss this year!)…

  • How Under Armour plans to turn your clothes into gadgets [Wired]
  • Under Armour’s Gemini 2 sneakers are fitness trackers for your feet (as pictured) [Mashable]
  • Misfit’s wearables hide their tech behind cool minimalism [Wired]
  • Fitbit Blaze launches as $200 Apple Watch competitor [TechRepublic]
  • Samsung unveils ‘Smart Suit’ as part of family of wearables [Mashable]
  • Samsung made a smart belt that doesn’t suck [The Verge]
  • Fossil to roll out 100 wearables [WWD]
  • OMbra biometric smart sports bra woos women [BrandChannel]
  • L’Oréal patch measures UV exposure [TrendWalk]
  • Fashion icon Iris Apfel debuts luxury smart bracelets that track health [MedicalDaily]
  • Mira’s new smart jewellery combines tech and high fashion [DigitalTrends]
  • Futuristic sneakers tighten automatically, warm your feet and are controlled by an app [MailOnline]
  • Casio maps out smartwatch territory in cyclists and hikers [FT]
  • SCOTTeVEST’s new jacket lets users cleverly store a laptop inside their clothing [iDigitalTimes]
  • Clothes at the CES fashion show actually looked pretty normal [CNET]
  • A look at some of the wackiest wearables on show [Wareable]

Image via Mashable