Editor's pick product sustainability

Balenciaga brings awareness to animal conservation with exclusive Farfetch collection

Balenciaga is launching a capsule collection exclusive to luxury e-tailer Farfetch with the aim to raise awareness to the conservation of endangered animal species. Having a positive impact on animal welfare is also key to the design of the collection, which will be entirely free from leather, fur and down materials.

Available in a limited edition across ready-to-wear, shoes and accessories for women, men and kids, a few of the collection pieces will feature illustrations of threatened animal species, such as the North White Rhinoceros, the Asian Elephant and the Blue Whale.

Upon launching the collection this week, Balenciaga also contributed to the International Union for Conservation of Nature (IUCN), the world’s largest environmental network.

“Balenciaga is pleased to launch this exclusive collection. Bringing awareness to threatened species and supporting the conservation actions of IUCN is part of our vision,” said Cédric Charbit, CEO of the label.

Last year in March, Lacoste also showed support to animal conservation with the Lacoste x Save Our Species collection where it replaced its well-known crocodile logo with those of endangered species. Shirts were available in limited editions that corresponded to how much of each individual breed remained in the wild, such as the Javan Rhino (67).

How are you thinking about sustainability? We’re all about finding you the perfect partners for your sustainability strategy. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Editor's pick product

Lacoste replaces famous crocodile logo with endangered species

Lacoste x Save Our Species
Lacoste x Save Our Species

Lacoste has replaced its iconic crocodile logo with endangered species in an exclusive collection of 10 polo shirts in partnership with the International Union for Conservation of Nature.

The Lacoste x Save Our Species line sees embroidered appliques of the Anegada Ground Iguana (only 450 left in the wild), the Sumatran Tiger (350), the Saola (250), the California Condor (231), the Cao-vit Gibbon (150), the Kakapo (157), the Javan Rhino (67), the Northern Sportive Lemur (50), the Burmese Roofed Turtle (40) and the Vaquita (30).

The quantity of shirts available to buy corresponds to the numbers of how many of each breed remains in the wild. All proceeds of the sale of the shirts will benefit conservation efforts for the species worldwide accordingly.

Lacoste x Save Our Species
Lacoste x Save Our Species

The collection, which was developed with creative agency BETC Paris, launched alongside the brand’s runway show at Paris Fashion Week yesterday, which also referenced a tree development project first established by Rene Lacoste and his wife at the start of World War II.

The initiative protected a dozen forestry workers in France from being sent to labor camps during the German occupation, and saw 50,000 trees being planted. That served as inspiration for the new season’s main collection, as well as the endangered species polo shirts.

As the brand’s current designer Felipe Oliveira Baptista said: “This is our way of planting trees in 2018.” It marks the start of a three-year partnership between Lacoste and the International Union for Conservation of Nature.