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Editor's pick technology

L’Oréal introduces AI skin diagnosis tool deploying user selfies

L’Oréal has unveiled an AI-enabled digital skin diagnosis tool that uses selfies to assess the user’s skin in order to make skincare recommendations tailored to the individual.

The Skinconsult tool deploys AI technology developed by virtual try-on beauty company Modiface combined with L’Oréal’s own research, which includes 6,000 clinical images of men and women across countries such as France, India and China, as well as 4,000 user selfies in different lighting conditions.

“Our mission is beauty for all,” said Lubomira Rochet, chief digital director of the French group, speaking at a press conference for WWD. Rochet added that she believes services will be the new way for users to discover their brands and products, and that this particular system is promoting the “democratization” of skin diagnosis, since all a potential user needs is a smartphone to snap a selfie.

To use the tool, the customer must upload a selfie onto a website, which is then analyzed in terms of areas of strength and improvement using seven different aging variables: under-eye wrinkles, lack of firmness, fine lines, lack of radiance, dark spots, deep wrinkles and pores. The result is a bespoke skincare regime that aims to meet their individual needs.

According to the group’s executives, a typical analysis under this system resulted in the same skin diagnosis as an average of 12 dermatologists. The bespoke result, however, still encourages users to see a specialist regularly.

The new tool was first introduced in January in Canada under L’Oréal’s Vichy brand, and there are plans to further expand it across the brand’s websites worldwide in the future.

The launch is the latest of a series of new services and products that L’Oréal has piloted over the last couple of years as it flexes its muscles as a leader in the beauty tech scene. Its acquisition of Canadian startup Modiface in 2018 has so far also resulted in a long-term AR push that includes virtual beauty consultations through Facebook, while other tech launches include its growing My Skin Track UV sensor range for La Roche Posay, and on-demand personalized serums under skincare brand Skinceuticals.

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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Editor's pick product

L’Oréal sells new UV skin sensor exclusively at Apple stores

L'Oréal's My Skin Track UV
L’Oréal’s My Skin Track UV

L’Oréal USA is teaming up with Apple as an exclusive nationwide retail partner for the launch of its new skincare technology device, the My Skin Track UV sensor.

The move marks the first time a beauty company has partnered with Apple retail stores.

“I think that it opens the door for a new consumer market for us, and a new retail environment,” Guive Balooch, global VP of L’Oréal’s tech incubator, told Fast Company.

The device is part of the ongoing UV Sense prototype from the beauty group’s La Roche-Posay brand, which launched as a nail patch earlier this year at the Consumer Electronics Show (CES). This iteration sees the sensor technology applied onto a battery-free device, which can be clipped onto clothing and accessories with the aim to measure the wearer’s exposure to UV radiation.

Like the nail patch, the device is accompanied by an app that translates that data to the user, making them aware of not only their individual UV exposure but giving them personalized advice on how to keep it at a safe level. It also uses a phone’s location-based data to provide further information about humidity, air quality and pollen in the area.

The My Skin Track UV app will also display data on Apple’s HealthKit, in a further move to educate the consumer on the damages of sun exposure as part of their day-to-day lives. Meanwhile, moving from a nail patch to a clip-on device furthers the groups attempt to also attract the male audience.

At SXSW festival earlier this year, TheCurrent spoke to Balooch on how the group is deploying technology to have more one-to-one relationships with its consumers. Beyond connected devices, from the clip-on to a hairbrush, this strategy also includes new digital tools that aim to bridge the gap between physical and online experiences. Recently, it introduced digital beauty assistants that use AR technology to showcase makeup looks to customers via video chat.

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.