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Editor's pick film

We’re watching: Kristen Stewart in the new Once and Forever Chanel film

chanelbiopic

If you haven’t yet spared 11 minutes to watch Karl Lagerfeld’s new short film for Chanel; here’s your chance. Once and Forever, as it’s called, is a fictional look behind-the-scenes of a fictional biopic on Gabrielle “Coco” Chanel, with actress Kristen Stewart playing an actress playing the lead role. Very meta.

The Twilight star and Chanel muse does so with gusto – albeit leaning more towards diva tendencies than the part itself. Despite singing a little, attempting to dance and speaking a touch of French, she has a hard time getting into the role, isn’t impressed by the director, doesn’t believe in the actor playing the part of the love of her life, is furious about the producer inviting the press, and smokes and swears throughout. It’s perhaps the most real, even if entirely dramatised, Chanel has ever been.

The fact Stewart rocks Chanel Couture in some scenes juxtaposed with a hoodie and jeans in another, is also somewhat brilliant.

Meanwhile, Geraldine Chaplin plays an older version of Coco Chanel – something she has done many times before – beautifully. Watch to the end, the final scene is by the far the best.

Also starring are Jérémie Elkaïm, François Marthouret, Amanda Harlech, Jamie Bochert, Jake Davies, Baptiste Giabiconi and Laura Brown. The film premiered Tuesday, December 1, as part of the brand’s Paris-Rome 2015/16 Métiers d’Art collection. See further highlights from it, here.

Categories
digital snippets e-commerce technology Uncategorized

Digital snippets: Burberry, Nike, ShoeDazzle, Macy’s, Elle, Trendabl

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Burberry releases sneak preview of its forthcoming eyewear campaign (as above) [YouTube]
  • Nike continues tech offensive, launches e-commerce football app [The Next Web]
  • ShoeDazzle scraps monthly subscription model, adds lingerie and dress lines [Fast Company]
  • Macy’s looks to capitalise on tech-savvy generation [Brand Channel]
  • Elle UK boosts magazine subscriptions following live stream of Kristen Stewart cover shoot on Twitter [Media Week]
  • My-Wardrobe co-founder launches LoveHats.com, incorporates virtual try-on service [WGSN Tumblr]