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Editor's pick Startups sustainability technology

Unmade: the London start-up ‘publishing’ clothing on-demand

Unmade

For those in London this festive season, there’s a pop-up shop in Covent Garden worth taking the time to visit. Unmade, as it’s called, is tucked down an unimposing side street off the main piazza. Away from the street entertainers and busy Christmas shoppers, it’s a minimal showcase of a knitwear brand currently considered one of London’s most disruptive start-ups.

Sweaters, scarves and a full-sized industrial knitting machine are on display. You can’t walk away with an item there and then, but you can use iPads to design your own and have it made especially for you thereafter.

And that’s the USP. The name “Unmade” comes from the fact no garment is finished until you, the shopper, come and complete it.

Born through frustration at the fashion industry’s stagnant approach to mass-consumption, it’s about bespoke, personalised knitwear, produced on-demand, yet at an industrial scale. Think of it as a 3D printer for fashion, yet using the same machines that make up the $200bn knitwear market worldwide.

Head on over to Forbes to read my interview with co-founder Ben Alun-Jones.

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Editor's pick technology

10 wearable tech gifts for the fashionistas in your life

wearabletech_GIFTGUIDE

If the new Hermès Apple Watch is a little out of price range, but you’re after something more than the standard fitness band to fulfill your wearable tech gift giving quest this holiday, look no further…

In honour of those thinking about fashion and not just function, our Forbes round-up of 10 wearables now on the market, is well worth checking out. Ranging from Everpurse x Kate Spade New York, to Altruis, The Unseen and Topshop x bPay, they not only do neat things like pay for products or help charge your other devices, but look pretty good too. There’s also Unmade, Gemio, Ringly, Away, Misfit x BaubleBar and Love & Robots.

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e-commerce social media Startups technology

Digital snippets: Breaking up with the Apple Watch, NY or London as fashion-tech capital, Ted Baker opens virtual store

A round-up of the latest stories to know about surrounding all things fashion and tech…

Applewatch

  • Vanessa Friedman: Why I’m breaking up with the Apple Watch [NY Times]
  • New York vs London: which is the world’s fashion-tech capital? [BoF]
  • Ted Baker experiments with virtual reality as digital concept store opens in Shoreditch [The Drum]
  • Net-A-Porter moves into profit after a year of digital innovation [Internet Retailing]
  • Bonobos profiting from surge in online menswear sales [The Street]
  • Avon Ladies learn to tweet, embrace e-commerce [Digiday]
  • Knyttan, a customisable knitwear start-up, gets investors’ seal of approval [Fashionista]
  • Why Amazon’s drone delivery is growing trickier [CNBC]
  • 3-D printing will fix the way we order shoe sizes [PSFK]
  • This high-tech hijab will literally make Muslim women cooler [BuzzFeed]
  • Why ‘buy’ buttons will pose big Challenges for Google, Facebook, Pinterest and Twitter [re/code]
  • Real-time strategies essential element of retail rehaul: report [Luxury Daily]
  • ShopStyle banks on bloggers, relaunches influencer network [WWD]
  • How a mole in the tech sector is helping shape the look of ‘Silicon Valley’s’ women [LA Times]