With New York Fashion Week well and truly in full swing, the main conversation this past week (and weekend) has been around the whole see-now, buy-now collection strategy from various designers. Alongside that have been the way in which tools like Snapchat and Facebook Live are being used at the shows, as well as the introduction of street style shopping on Google thanks to a new partnership between the search giant and LiketoKnow.It.
Also hitting the headlines has been everything from Ted Baker’s new shoppable film produced by Guy Ritchie to the role music is playing over at Levi’s and a look into Amazon’s fashion ambitions. Don’t forget to check out our full list of upcoming events at the bottom too…
One of the most interesting things about taking a decent summer break, and particularly one in August, is observing what happens during that time. Traditionally still the month that most of Europe closes down, it is also the time just before fashion weeks begin again and therefore the perfect opportunity for quiet on the news front full stop. We’ve certainly noticed that with regards to digital campaigns or tech stories over the past six years that Fashion & Mash has been running. And yet, not so much this year…
August 2016 proved busier than ever in terms of news in this space, ranging from Burberry’s new see-now buy-now campaign to Kate Spade’s wearables launch, Dior’s WeChat moves and various new high-tech store openings. What that does of course is continue to prove the relevancy of this world to the industry’s growth and success.
Read on for a full breakdown of what you might have missed…
PS. We’ve rebranded our regular “Digital Snippets” series to this “What you missed” feature in a bid to bring you a broader range of relevant stories, as well as a breakdown by category to make your consumption that much easier. Note: this version includes a month’s worth of links – normal weekly service will now resume.
PPS. A new must-read site/newsletter in this space is LeanLuxe – edited by Paul Munford, and providing “stories, analysis, and opinion on the world of modern luxury business”.
Fashion needs a more robust approach to technology education [BoF]
Burberry reveals campaign it hopes will woo shoppers to first ‘straight-to-consumer’ collection [The Drum]
Dior in first with luxury WeChat handbags [China Daily]
Consumers prefer see now, buy now, wear now model, says Verdict [The Industry]
Luxury armageddon: Even Chanel takes a hit as sales and profits plunge [Trendwalk]
Gucci among world’s hottest fashion brands, while Prada cools [BoF]
Prada sales slide as weak demand weighs on luxury-goods maker [Bloomberg]
Macy’s to shutter 100 stores as online players pressure brick-and-mortar [WWD]
How Demna Gvasalia is revolutionising Balenciaga from the inside out [Vogue]
Burberry sponsors Snapchat Lens for My Burberry Black launch [The Industry]
For Kit and Ace, Snapchat doubles as a TV channel and customer service assistant [Digiday]
Nike and others dive into Instagram Stories: why marketers already like it better than Snapchat [AdAge]
While some retailers ignore Snapchat, others are killing it with lens and geofilter ads [AdWeek]
Snapchat found a way to bring its ads to the real world [QZ]
Burberry becomes first luxury brand to personalise on Pinterest [Marketing Week]
Grindr officially gets into the menswear game [Fashionista]
A round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight or so. Read on for Alexander Wang’s views on Amazon, insight on how Kit and Ace overhauled its e-commerce, and detail on Tencent and L’Oréal’s zany branded content experiment in China…
Alexander Wang talks about the future of fashion – including Amazon (as pictured) [Racked]
On Instagram, Louis Vuitton’s resort show comes out on top [Fashionista]
Kenzo just released a Japanese all-girl biker gang film [Dazed]
How Kit and Ace overhauled its e-commerce [Glossy]
Selfridges unveils iOS app with ‘shoppable’ Instagram feed [Econsultancy]
Condé Nast partners with Gucci on branded content [The Industry]
Inside Tencent and L’Oréal’s zany branded content experiment in China [AdAge]