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2013: a designer meets digital year in review

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What a busy year it’s been…

From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine and Instagram videos, not to mention the continuing debate about the role of bloggers as influencers, the increased focus on the potential market size of wearables, and Oxford Dictionaries’ word of the year as ‘selfie’one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.

Below then, are 10 of the posts you loved the most on F&M this year. It’s an interesting collection, nodding to familiar ideas like storytelling and crowdsourcing, as well as higher quality content, and a general reassessment of what it is that actually works in this space. Video content does of course also have its place, as does the continuing power of celebrity.

Thank you for reading and see you in 2014!

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e-commerce

Literal window shopping with Kate Spade Saturday’s digital, touchscreen storefronts

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Kate Spade Saturday has taken up residence in New York with four pop-up digital stores appearing as window fronts around the city.

The “weekend brand” from Kate Spade, which opened its first store in Tokyo in March, offers 30 products from its range through an interactive touchscreen experience that’s available 24-hours a day. New items launch every Saturday following.

“This gives us the ability to produce more from our retail space,” Kate Spade CEO, William McComb, told Reuters. “My nickname for it is the Wall as a Mall.”

Standing in front of the window, shoppers can click to explore looks, opt to buy them via PayPal, and best of all have them delivered with an hour to wherever they are in the city thanks to a partnership with eBay. Security also isn’t a concern – despite being a giant screen, the initiative doesn’t ask for credit card information or your address for every other passerby to see, instead texting you with a link that leads you to your window shop bag on your own phone instead.

Here are some images I took from the West 18th Street store. The other locations are 175 Orchard Street, 154 Spring Street, and 30 Gansevoort Street. All are open until July 7. Window shopping just hit a new reality…

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digital snippets e-commerce social media

Digital snippets: Gap and DVF, JC Penney, Nike, eBay and Kate Spade Saturday, Burberry

A round-up of recent stories from around the web surrounding all things fashion and digital:

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  • GapKids launches photo filters and stickers with Aviary to promote Diane von Furstenberg collection (as pictured) [TechCrunch]
  • JC Penney says ‘We’re Sorry’ and ‘Come Back’ with social media blitz [BrandChannel]
  • Nike gears customised shoe campaign to Instagram users [ClickZ]
  • eBay and Kate Spade Saturday to launch touchscreen store window [PSFK]
  • Fashion meets music with Burberry’s new eyewear campaign [Vogue Australia]
  • Condé Entertainment previews video channels for Vogue, Wired and Vanity Fair [WWD]
  • Making the best of a digital situation: what luxury brands can do to catch up online [Forbes]
  • Online, everyone can be a make-up critic [NYTimes]