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business digital snippets e-commerce product Retail social media sustainability technology

ICYMI: UK gov rejects sustainable recommendations, celebrating Karl, GenZ and TikTok

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • UK ministers reject plans for 1p per garment levy to tackle fast fashion [The Guardian]
  • ‘Karl for ever’: a joyful celebration of Karl Lagerfeld’s legacy [WWD]
  • Gen Z loves TikTok. Can fashion brands learn to love it too? [BoF]
  • How a £1 bikini revealed the changing shape of fast fashion [The Guardian]
TECHNOLOGY
  • The world is a mess. We need fully automated luxury communism [NY Times]
  • John Lewis to trial VR experience in shops [Fashion Network]
  • Amazon deploys ‘Pegasus’ robots in sortation centers [Retail Dive]
  • Training a single AI model can emit as much carbon as five cars in their lifetimes [Technology Review]
SUSTAINABILITY & PURPOSE
  • H&M called out on “illegal” sustainability marketing [Eco Textile]
  • Net-a-Porter has started telling customers which brands are sustainable [The Independent]
  • More than half of British and American consumers want a more sustainable fashion industry [i-D Vice]
  • Prada sets goal to phase out virgin nylon by 2021 [BoF]
  • Ralph Lauren unveils new sustainability goals [WWD]
  • Banana Republic announces waterless dyed denim for 2020 [Fashion United]
  • Why we can’t relax about vegan leather [Vogue Business]
  • The North Face teams with National Geographic for upcycled plastic line [Fashion United]
  • Asos unveils ‘responsible edit’ [Drapers]
RETAIL & E-COMMERCE
  • Verishop’s plan to be the Amazon of “affordable luxury” [Vogue Business]
  • Carrefour opens store with facial recognition and sensors [Retail Dive]
  • Pablo Isla defends ‘integrated model’ as a way to differentiate Inditex [Fashion Network]
  • Backstage and Story are very pretty. But, will they lure shoppers to Macy’s? [Retail Dive]
  • Gamification: the future of luxury retail in China [Jing Daily]
MARKETING & SOCIAL MEDIA
  • The AI-driven social media network hailed as the next Tumblr [Dazed]
  • Mountain Hardwear launches AR app to bring outdoor gear to life [Retail Dive]
  • The future of marketing is bespoke everything [The Atlantic]
  • Mulberry bases new marketing campaign on British pub culture [Fashion Network]
  • MAC Cosmetics tries on YouTube’s newest AR ad formats [Retail Dive]
PRODUCT
  • Dolce & Gabbana becomes the first luxury fashion house to extend sizes [Fashion United]
  • Adidas and Ikea to develop products for home workouts [Fashion Network]
BUSINESS
  • Unilever acquires beauty brand Tatcha for a reported $500 million [AdWeek]
  • Chanel dispels rumors of sale after announcing a strong financial year [Fashion United]
  • Mulberry falls into the red [Drapers]
  • Kenzo parts ways with creative directors Humberto Leon and Carol Lim [WWD]
  • Topshop owner’s fall is fastest in UK high street memory [Vogue Business]
  • Revenue jumps 39% at Boohoo Group [Drapers]
CULTURE
  • Unilever boss warns of dangers of ‘woke-washing’ in ad industry [Sky News]
  • As drag goes mainstream, queer fashion designers reap business benefits [Fashionista]
  • It’s long overdue for fashion to think about people with disabilities [Hypebeast]
  • Streetwear’s big opportunity: women [BoF]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business Campaigns digital snippets product Retail sustainability technology

ICYMI: Chanel announces successor, Amazon scraps Dash buttons, Ted Baker boss steps down

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Virginie Viard to fill Karl Lagerfeld’s brash boots at Chanel [The Times]
  • Amazon stops selling Dash buttons, goofy forerunners of the connected home [CNET]
  • Ted Baker boss Ray Kelvin quits after ‘forced hugging’ claims [The Guardian]
  • Gap to spin off Old Navy into separate public company [Retail Dive]
TECHNOLOGY
  • Apple is releasing a foldable iPhone, and it’s not only about all those patents [Tom’s Guide]
SUSTAINABILITY & PURPOSE
  • New York City launches project to promote fashion recycling [Fashion United]
  • Launch of Australasian Circular Textiles Association (ACTA) means business for sustainable fashion [Fashion United]
RETAIL & E-COMMERCE
  • Harrods targets online growth with Farfetch partnership [The Industry]
  • Ted Baker launches monthly product drops [Fashion United]
  • Pinterest expands the ability to shop on its platform [PYMNTS]
  • J.C. Penney pulls plug on clothing subscription service [BoF]
  • QVC UK introduces social commerce for ‘discovery-led’ shopping [Fashion United]
MARKETING & SOCIAL MEDIA
  • New Balance pub only accepts miles ran as currency [TheCurrent Daily]
  • Louis Vuitton unveils digital ‘Postcard’ window displays [WWD]
  • Rebecca Minkoff partners with Yelp to support businesswomen [Fashion United]
  • Ralph Lauren opens Ralph’s Café on Boulevard Saint-Germain in Paris [Fashion Network]
PRODUCT
  • Meet Glossier Play, the new high impact makeup brand from Glossier [WWD]
  • Net-a-Porter teams up with prominent female designers for international women’s day capsule [Fashion United]
  • Bonobos to unveil first women’s capsule [WWD]
  • Target is the latest retailer to take on Victoria’s Secret [Quartz]
BUSINESS
  • Swarovski, CFDA part ways for Fashion Awards [WWD]
  • LVMH plans London hotel and new flagship in experiential push [BoF]
  • Anya Hindmarch to split with partner Mayhoola for investments [WWD]
  • Burberry launches staff training plan after ‘noose’ hoodie row [The Guardian]
  • L Brands to shutter 53 Victoria’s Secret stores [Retail Dive]
  • Puma signs mega global deal with Manchester City owner, its biggest deal ever [Fashion Network]
  • Macy’s new restructuring to cut 100 senior positions, save $100 million annually [Fashion Network]
CULTURE
  • Sesame Street’s turning 50, and InStyle dressed our favorite characters for the party [InStyle]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business digital snippets Retail sustainability technology

ICYMI: Lagerfeld passes at 85, Gucci and the blackface scandal, fashion preps for Brexit

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Karl Lagerfeld dies in Paris [BoF]
  • Internal memo from Gucci CEO shows he’s taking the blackface scandal very, very seriously [Fashionista]
  • Fashion prepares for Brexit disaster [BoF]
  • Levi Strauss files for initial public offering [Fashion United]
TECHNOLOGY
  • Brands are testing augmented reality’s influence on e-commerce [Digiday]
  • Amazon opens up Alexa store for anyone to create and publish custom skills [The Verge]
SUSTAINABILITY & PURPOSE
  • Government considers clothing levy to reduce fashion industry waste [The Industry]
  • 6 years after Rana Plaza, worker safety is under threat in Bangladesh again [BoF]
  • 3.1 Phillip Lim to go fur-free from autumn 2019 [Fashion United]
RETAIL & E-COMMERCE
  • Bonprix’s latest high-tech shopping experience [Fashion United]
  • Barneys to open luxury cannabis shop [Chain Store Age]
  • Le Bon Marché to showcase technology with ‘Geek Mais Chic’ theme [WWD]
MARKETING & SOCIAL MEDIA
PRODUCT
  • Cannabis couture: MedMen unveils apparel line [WWD]
  • Vans partners with Led Zeppelin on capsule collection [Fashion Network]
  • Here’s why luxury shoe brand M.Gemi releases new shoes every Monday [AdWeek]
BUSINESS
  • Kering sales rise 24.5% in Q4 as Gucci growth normalizes [WWD]
  • What’s ailing Mulberry? [BoF]
CULTURE
  • How to address fashion’s racism problem [BoF]
  • Blackface fashion is officially the worst fashion trend of 2019 [Quartzy]
  • Prada introduces Diversity and Inclusion Advisory Council [Retail Dive]
  • Burberry’s new campaign aims to be inclusive—sort of [Quartzy]
  • Who needs Kanye? Amazon wants to be the biggest thing at Coachella 2019 [Fast Company]
  • The plus-size era is over before it began [Retail Dive]
  • Barbie is now in a wheelchair and has a prosthetic leg [Teen Vogue]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business digital snippets e-commerce Editor's pick social media technology

What you missed: Chanel vs Amazon space travel, Massenet’s VC firm, robots at retail

Chanel's spacecraft at Paris Fashion Week (Image: Vogue Paris) - space technology
Chanel’s spacecraft at Paris Fashion Week (Image: Vogue Paris)

Chanel grabbed everyone’s attention once again at Paris Fashion Week – this time for another future-focused theme with its spacecraft set design. Kudos to the work that went into that but can you imagine the budget? Even Karl Lagerfeld’s visions have got to come back down to earth (excuse the pun) at some point – where is the true value, is the question? Jeff Bezos of Amazon meanwhile, is genuinely exploring how to ship products to the moon.

Elsewhere this week, we’re also talking about Natalie Massenet’s other role running her own VC firm alongside her new co-chair position at Farfetch; the incoming of robots at retail; news of Everlane ditching Facebook Messenger notifications (an interesting move that may spell some serious indication around chatbot ROI); and under our tech header, a must-read from Wired on Ford’s future city including hoverboards that carry shopping and drone deliveries to skyscrapers.

If you’re headed to SXSW this weekend, we look forward to seeing you there – don’t forget to check out our handy content guide en route.


TOP STORIES
  • Chanel focuses on space travel for Paris Fashion Week show with branded spacecraft [Vogue]
  • An exclusive look at Jeff Bezos’s plan to set up Amazon-like delivery for ‘future human settlement’ of the moon [Washington Post]
  • Natalie Massenet, Nick Brown to form venture firm Imaginary Ventures [WWD]
  • Robots will be in retail stores sooner than you think [Forbes]

BUSINESS
  • Sports Direct clarifies purchase of Agent Provocateur [FT]
  • BCBG Max Azria gets bankruptcy loan as chain plots asset sale [Bloomberg]

SOCIAL MEDIA
  • Everlane, one of Facebook Messenger’s first retail partners has ditched it as a notification tool [Recode]
  • Snap pops 40% to start trading at a crackling $33 billion valuation [Quartz]
  • How 5 brands are using Snapchat Spectacles [Digiday]
  • Fashion series are popping up on Instagram Stories [Glossy]

MARKETING
  • Benetton launches new women’s equality campaign [The Industry]
  • L’Oreal’s UK CMO: ‘We are very clear on where our media money is going’ [The Drum]
  • France’s ARPP takes issue with “degrading” Saint Laurent ads [Luxury Daily]

RETAIL & E-COMMERCE
  • Target unveils $7B plan to overhaul stores, digital operations [Retail Dive]
  • Mall retailers are competing on speed to stay relevant [Glossy]
  • ‘Notoriously difficult’: Inside the unraveling of the Thrillist-JackThreads marriage of content and commerce [Digiday]

TECHNOLOGY
  • Ford’s future city: hoverboards that carry shopping and drone deliveries to skyscrapers [Wired]
  • Virtual reality: growth engine for fashion? [BoF]
  • Apple reportedly could have over 1,000 engineers working on AR in Israel [Road to VR]
  • IBM Watson, Salesforce Einstein form AI dream team to aid retail, other industries [Retail Dive]
  • The emerging technologies getting us excited from MWC 2017 [The Drum]
Categories
business Comment data e-commerce Editor's pick

“Data Center Chanel” observes the most important aspect of luxury’s future at #PFW

Data Chanel PFW
Data Center Chanel at Paris Fashion Week (Image via Chanel)

Chanel has long been known for bringing elaborate set designs to Paris Fashion Week. Tapping into a sense of Instagram-ready curation, Karl Lagerfeld has introduced everything from a supermarket to an airport terminal and casino in recent seasons. In other words, backdrops that the audience will love to capture for the sake of social media, almost irrespective of the collection itself.

Today was no different, except this time there was an extra layer to the proceedings, arguably a metaphorical one about the future of luxury.

“Data Center Chanel” was the theme, with a series of data storage units (a supercomputer if you will) acting as the set for the spring/summer 2017 collection.

Multicoloured wires sprung from the machines, replicated in both the invitation to the show – which saw the interlocking C’s formed from cables – as well as some of the detail in the clothing line itself, a reworking of the brand’s traditional tweed. The flashing green lights from the data farm were even mirrored in LEDs that appeared on some of the brand’s handbags.

Meanwhile, “bots” walked the runway too. Two models opened the show wearing a headpiece largely reminiscent of Pepper – the small humanoid robot by Aldebaran Robotics and SoftBank, which has been working in various retail stores this year. Other coverage also referenced the idea of Storm Troopers or even virtual reality headsets.

Data Chanel fashion PFW
A bot walks in front of the Data Center Chanel setup at Paris Fashion Week (Image via @SusieBubble)

The big focus was on hardware, but it was of course a greater nod to all things digital. On the one hand, the entire setup could have been a narrative on modern consumers’ lives – the idea we’re all ruled by data; an awareness of just how much we individually share, a tangible replication of the servers behind our connected worlds. As Robin Givhan, fashion critic at the Washington Post, tweeted: “We’re all just bits of data.”

Perhaps it was also a more conceptual thought about all of us operating like bots in the screen era too, or even that bots themselves are becoming more prevalent in our communications and beyond – the algorithms shaping our lives. It was a look to the future some might say, and indeed a reflection on current day.

But there seemed an even greater underlying reference, and that was around the idea that Chanel’s roadmap lies in becoming itself just a series of data. And this is where the future of luxury comes in.

Any brand thinking about long-term growth strategy knows that data is at the very heart of finding that success. But data must fundamentally come from e-commerce, for which many luxury brands are still a stranger – Chanel included.

For many of them, this has been because they could find growth elsewhere, notably in China. As Luca Solca, managing director of luxury goods at Exane BNP Paribas, told me for a story for the Business of Fashion last year: “[With a slowing China market] e-commerce is one of very few ways luxury goods companies can now grow.”


A video posted by CHANEL (@chanelofficial) on

The numbers make sense to do so: from 2009 to 2014, online sales of luxury goods grew four times faster than offline sales. In fact, in 2014, nearly all luxury market growth came from e-commerce, up 50% from 2013. And yet that figure is still only at 6% of total sales demonstrating how much space digital still has to grow. McKinsey expects it to triple to 18% by 2025.

Chanel has previously promised it will launch its e-commerce site by the end of 2016. For the same BoF story, Lindsay Nuttall, CDO at advertising agency BBH, which has worked with brands like Burberry, said going direct-to-consumer in a bid to have control over customers’ online data is essential. “The fact [many luxury brands have] given part of their supply chain away to third parties like Net-a-Porter could prove an increasing problem over time. It can affect really practical things, like their margins, and really huge things like their route to the customer. By not collecting data on them, you don’t understand how they’re evolving,” she explained.

In short then, the Chanel show really could be a precursor to the fact it’s finally about to go headfirst into e-commerce. It’s a true nod to the future of luxury and to a much more integrated, customer-first and data-led strategy, enabled by a final push into online transactions.

Categories
digital snippets e-commerce social media technology

Digital snippets: Karl Lagerfeld’s Tumblr approach, previewing #ManusxMachina, Nike’s CDO

Karl


Your round-up of the latest stories to know about related to fashion and technology…

  • ‘World of Karl’ takes a Tumblr approach to Karl Lagerfeld’s brand [Digiday]
  • A sneak peek at the Costume Institute’s upcoming ‘Manus x Machina’ exhibit [Fashionista]
  • Why Nike has finally hired a chief digital officer [The Drum]
  • Tech is front and centre in new Neiman Marcus store [Fortune]
  • How New Look is getting its senior execs on board with artificial intelligence and virtual reality [The Drum]
  • How Fitbit’s collaboration with Public School aims to cement its place in the fashion world [Forbes]
  • John Lewis reveals how it will collapse the ‘black hole’ of customer data in its stores [The Drum]
  • Misha Nonoo marks consumer-driven fashion week move with shoppable Instagram campaign [Forbes]
  • Bergdorf Goodman gets in on instant fashion gratification act [Trendwalk]
  • Menswear brand John Varvatos boosted a new digital strategy with shoppable video [Digiday]
  • John Lewis reveals how it will collapse the ‘black hole’ of customer data in its stores [The Drum]
  • Apple and fashion: a love story for the digital ages [Vogue]
  • Beware the digital iceberg: reality goes far deeper than online sales [BoF]
  • Marketers should be hunting for a perfect product, not influencers [The Guardian]
  • The future of online retail is collaboration [Wired]
  • Are fashion’s changes putting young designers at risk? [Dazed]
  • Fashion industry scrambles to find a use for Snapchat [NY Times]
  • My little sister taught me how to “Snapchat like the teens” [Buzzfeed]
  • Wearable tech at NYFW: Emoji pins, Fitbit bands and GIF dresses [Wareable]
Categories
Editor's pick social media

From Yoda Wintour to Karltrooper, fashion characters gets a Star Wars makeover

Stylight-StarWars-Infographic

The Minions might have taken on looks inspired by fashion’s most prominent figures earlier this summer, but now they’ve been usurped by Yoda, R2-D2 and Chewbacca.

Yes, in celebration of the release of Star Wars: The Force Awakens this week, fashion site Stylight has once again transformed a number of well known fashion names, this time including the likes of Anna Wintour, Karl Lagerfeld and his cat Choupette, Victoria Beckham, Cara Delevingne, Kanye West, Jean Paul Gaultier and Miley Cyrus.

Each of them takes on a different lead role, with the likes of Delevingne becoming Chewbacca and Beckham assuming Darth Vader.

Stylight-StarWars-Poster-small

“Star Wars has been a recurring theme on runways for many years now. Who could forget Chanel’s A/W 2010 iceage collection with distinctly Chewbacca inspired fur onesies, Balmain’s C-3PO influenced all-gold A/W 2013 runway looks and of course Rodarte’s A/W 2015 collection which actually featured Star Wars characters printed onto flowing maxi dresses,” writes the Stylight team.

Check out each of the looks they’ve created in more detail, below:

Stylight-Star_Wars-Karltrooper
Stylight-Star_Wars-Yoda-Wintour
Stylight-Star_Wars-Carabacca
Stylight-Star_Wars-Darth-Victoria
Stylight-Star_Wars-Kanye-Maul
Stylight-Star_Wars-R-2-Gaultier
Stylight-Star_Wars-Miley-Binks

Categories
Editor's pick film

We’re watching: Kristen Stewart in the new Once and Forever Chanel film

chanelbiopic

If you haven’t yet spared 11 minutes to watch Karl Lagerfeld’s new short film for Chanel; here’s your chance. Once and Forever, as it’s called, is a fictional look behind-the-scenes of a fictional biopic on Gabrielle “Coco” Chanel, with actress Kristen Stewart playing an actress playing the lead role. Very meta.

The Twilight star and Chanel muse does so with gusto – albeit leaning more towards diva tendencies than the part itself. Despite singing a little, attempting to dance and speaking a touch of French, she has a hard time getting into the role, isn’t impressed by the director, doesn’t believe in the actor playing the part of the love of her life, is furious about the producer inviting the press, and smokes and swears throughout. It’s perhaps the most real, even if entirely dramatised, Chanel has ever been.

The fact Stewart rocks Chanel Couture in some scenes juxtaposed with a hoodie and jeans in another, is also somewhat brilliant.

Meanwhile, Geraldine Chaplin plays an older version of Coco Chanel – something she has done many times before – beautifully. Watch to the end, the final scene is by the far the best.

Also starring are Jérémie Elkaïm, François Marthouret, Amanda Harlech, Jamie Bochert, Jake Davies, Baptiste Giabiconi and Laura Brown. The film premiered Tuesday, December 1, as part of the brand’s Paris-Rome 2015/16 Métiers d’Art collection. See further highlights from it, here.

Categories
Editor's pick technology

Chanel sends light-up shoes down aviation-themed runway

Chanel_lightupshoes_ss16_1

Wearable tech may be nascent when it comes to full integration in the fashion industry, but every now and again there’s a little nod to it in some of the big seasonal shows.

That was the case yesterday at Chanel, where Karl Lagerfeld sent light-up sandals down the Paris Fashion Week runway as though to illuminate the emergency exit path for his Aviation-themed collection.

As models walked a set designed to look like an airport terminal – complete with check-ins, departure boards and baggage carousels – numerous versions of the velcro-fastening shoes, which featured LEDs placed around a thick flatform sole, were sent out paired with different looks. Read more about them, and see additional pictures, in my full story for Forbes.

Categories
Blocks social media

How luxury brands are showing their love for the 2014 FIFA World Cup

FIFA-World-Cup-Brazil-Wallpaper-Logo1

Speak to a Brazilian right now, and most will tell you there’s little else going on in their country other than the FIFA World Cup currently. “At the moment we (I mean the whole country, literally) are 100% focused on [the football] – so no other news,” one friend from an agency in Rio working with Coca-Cola told us.

On social that might particularly seem the case – during the Brazil x Chile match, 390,000 tweets were posted per minute, the highest number ever recorded during a sporting event on the platform.

The main brand players (in terms of share of voice) are inevitably the likes of adidas, Coca-Cola, Nike et al. But a handful of those from the luxury space have embarked on the odd World Cup initiative too in a bid to garner both local and global association with the event. Here’s a little round up of how…

Louis Vuitton was commissioned by FIFA to design the World Cup trophy trunk – a monogrammed, 18-carat gold, malachite and brass ensemble. Supermodel Gisele Bundchen will present the trophy to the winning team
Louis Vuitton was commissioned by FIFA to design the World Cup trophy trunk – a monogrammed, 18-carat gold, malachite and brass ensemble. Supermodel Gisele Bundchen will present the trophy to the winning team

The Tod’s campaign ‘I Cheer For My Colors’ follows a similar concept – accessories in different countries’ colour-ways are available for purchase
The Tod’s campaign ‘I Cheer For My Colors’ follows a similar concept – accessories in different countries’ colour-ways are available for purchase

As part of #FriendshipFriday, Monica Vinander  suggested football fans stack their friendship bracelets to reflect the colours of their team’s flag – some great imagery accompanied over social
As part of #FriendshipFriday, Monica Vinader suggested football fans stack their friendship bracelets to reflect the colours of their team’s flag – some great imagery accompanied over social

Lacoste created a capsule collection called Rio, inspired by Brazil and the Brazilian colours
Lacoste created a capsule collection called Rio, inspired by Brazil and the Brazilian colours

Hublot launched its ‘Hublot Loves Football’ campaign. Its UNICO Bi-Retrograde model is also this year’s official World Cup watch
Hublot launched its ‘Hublot Loves Football’ campaign. Its UNICO Bi-Retrograde model is also this year’s official World Cup watch

Calvin Klein tapped Brazilian football player Oscar Emboaba as the face of its new underwear and denim campaigns
Calvin Klein tapped Brazilian football player Oscar Emboaba as the face of its new underwear and denim campaigns

Tissot is running an Instagram competition using the hashtag #MyTissot. The prize: watches in colours to match the different participating countries’ flags
Tissot is running an Instagram competition using the hashtag #MyTissot. The prize: watches in colours to match the different participating countries’ flags

Gucci’s three-week ‘Forever Now’ exhibition arrived at the right time for the World Cup in São Paulo, using pieces loaned from their Museo in Florence
Gucci’s three-week ‘Forever Now’ exhibition, using pieces loaned from their Museo in Florence, arrived in São Paulo at the right time for the World Cup

Alexander McQueen created its own interpretation of the PUMA King cleats. Only 100 pairs exist, all of which will be gifted to friends of the two brands
Alexander McQueen created its own interpretation of the PUMA King cleats. Only 100 pairs exist, all of which will be gifted to friends of the two brands

Karl Lagerfeld in collaboration with plastic footwear brand Melissa, also created some footwear in the spirit of the World Cup; sandals adorned with a miniature football.
Karl Lagerfeld in collaboration with plastic footwear brand Melissa, also created some footwear in the spirit of the World Cup; sandals adorned with a miniature football

And in true team spirit, numerous brands have not just acted for their own benefit, but leveraged their creative talent to support children in Brazil too. The Make Kids Happy campaign, under the organisation of Luisa Via Roma and adidas, saw various luxury brands designing their own versions of the FIFA football. These were then auctioned off on eBay on June 16 and proceeds went to the Brazilian Gol de Letra Foundation. Participating designers included Dolce & Gabbana, Balmain, Cavalli, Missoni and MCM, as well as Giuseppe Zanotti shown here.
And in true team spirit, numerous brands have not just acted for their own benefit, but leveraged their creative talent to support children in Brazil too. The Make Kids Happy campaign, under the organisation of Luisa Via Roma and adidas, saw various luxury brands designing their own versions of the FIFA football. These were then auctioned off on eBay on June 16 and proceeds went to the Brazilian Gol de Letra Foundation. Participating designers included Dolce & Gabbana, Balmain, Cavalli, Missoni and MCM, as well as Giuseppe Zanotti shown here.