Kaboodle to crowdsource runway show

Social shopping platform Kaboodle is teaming up with Bloomingdale’s to celebrate its fifth anniversary and relaunched site as part of Internet Week New York tonight.

The Fab at Five Fête and Fashion Show will fuse fashion and technology with a crowdsourced catwalk event that sees looks inspired by moodboards from Kaboodle’s community members.

Participating models are from across the NY fashion and tech scenes too, including the likes of Grace Gold of AOL StyleList, Meghan Peters and Brian Hernandez from Mashable, and Valerie Nome of OK! Magazine.

UPDATE, June 8: the redesigned site aims to focus on greater social integration.  As well as being more user-friendly, it has added new features such as a ‘Style Friend Finder’, which suggests other like-minded people a user should follow based on what they click on.

Its new ‘Trend-o-Meter’ meanwhile, highlights what’s popular on the site in real time, ranking products, brands and people based on activity happening across the service.

e-commerce Uncategorized

Digital snippets: The Outnet, Tiffany & Co, Coca-Cola, My-Wardrobe, #IWNY

Tiffany & Co’s Love is Everywhere

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Net-a-Porter’s designer discount site The Outnet launches iPhone app [WWD]
  • Tiffany & Co releases multimedia microsite inviting users to tag ‘Love is Everywhere’ map with most romantic memories [Mashable]
  • Coca-Cola teams with Yahoo for digital fashion channel ‘Style it Light’ [Brand Republic]
  • Outdoor clothing brand Merrell launches website to create world’s largest ever panoramic picture [Contagious]
  • E-commerce sites turn to stylists to cash in on consumer desire for Hollywood experience [WSJ]
  • Online retailer My-Wardrobe sees sales soar 96% [Drapers]

Meanwhile, next week looks set to be another exciting one – I’m off to Internet Week New York, attending events including the CM Summit, the IAB Innovation Days, Realtime NY11, OMMA Social and more.

There are also some fun fashion inserts including talks from Sarah Bernard of The Thread on Yahoo! Shine, and a crowdsourced runway show to celebrate the 5th Anniversary and relaunch of social shopping site

I’ll post all things relevant as often as I can.