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Digital snippets: Karl Lagerfeld’s Tumblr approach, previewing #ManusxMachina, Nike’s CDO

Karl


Your round-up of the latest stories to know about related to fashion and technology…

  • ‘World of Karl’ takes a Tumblr approach to Karl Lagerfeld’s brand [Digiday]
  • A sneak peek at the Costume Institute’s upcoming ‘Manus x Machina’ exhibit [Fashionista]
  • Why Nike has finally hired a chief digital officer [The Drum]
  • Tech is front and centre in new Neiman Marcus store [Fortune]
  • How New Look is getting its senior execs on board with artificial intelligence and virtual reality [The Drum]
  • How Fitbit’s collaboration with Public School aims to cement its place in the fashion world [Forbes]
  • John Lewis reveals how it will collapse the ‘black hole’ of customer data in its stores [The Drum]
  • Misha Nonoo marks consumer-driven fashion week move with shoppable Instagram campaign [Forbes]
  • Bergdorf Goodman gets in on instant fashion gratification act [Trendwalk]
  • Menswear brand John Varvatos boosted a new digital strategy with shoppable video [Digiday]
  • John Lewis reveals how it will collapse the ‘black hole’ of customer data in its stores [The Drum]
  • Apple and fashion: a love story for the digital ages [Vogue]
  • Beware the digital iceberg: reality goes far deeper than online sales [BoF]
  • Marketers should be hunting for a perfect product, not influencers [The Guardian]
  • The future of online retail is collaboration [Wired]
  • Are fashion’s changes putting young designers at risk? [Dazed]
  • Fashion industry scrambles to find a use for Snapchat [NY Times]
  • My little sister taught me how to “Snapchat like the teens” [Buzzfeed]
  • Wearable tech at NYFW: Emoji pins, Fitbit bands and GIF dresses [Wareable]
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Digital snippets: Diesel, Louis Vuitton, Net-a-Porter, L2 Prestige 100 Facebook IQ

I’m back from an incredible trip to Internet Week New York (more posts from that to follow), and just catching up on reading from last week. Here are some of the great stories surrounding all things fashion and digital I found:

 

  • Diesel integrates Facebook sharing with real-life shopping through in store “likes” (see video) [Digital Buzz]
  • Louis Vuitton partners with Chinese checkin service Jiepang [Mashable]
  • John Varvatos promotes new album from rock group Urge Overkill through social media sites [Luxury Daily]

In case you missed it, there were also some interesting thoughts surrounding Burberry’s placement as “average” in said L2 study. These pieces are worth reading:

  • Vanessa Friedman: Burberry’s web-wizardry a disappearing spell? [FT Material World]