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digital snippets e-commerce social media technology

Digital snippets: DKNY, Chanel, Mary Meeker, Karl Lagerfeld, Jaeger, Lululemon

A round-up of recent stories from around the web surrounding all things fashion and digital:

DKNY_timessquare

  • DKNY campaign combines art with augmented reality (as pictured) [Mashable]
  • Mary Meeker’s annual internet trends report highlights mobile momentum, wearables and digital China [BOF]
  • Karl Lagerfeld opens concept store complete with social media dressing rooms and wearable cash registers [PSFK]
  • Jaeger’s relaunched e-commerce site deconstructed [Econsultancy]
  • Lululemon uses digital to build local communities [L2 Think Tank]
  • Zegna group Tumblr bows [WWD]
  • Sears turning old department stores into data centres [Fast Company]
  • China e-commerce: Why Tmall works [BoF]
  • Six brands that have been busy experimenting with Google Hangouts, including Asos, Glamour [Econsultancy]
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digital snippets mobile social media technology Uncategorized

Digital snippets: Burberry, Uniqlo, Jaeger, Rebecca Minkoff, Reebok, Asos, Target

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Burberry fetes digital at Chicago flagship opening (as pictured) [Mashable]
  • Uniqlo partners with GIF artists for holiday campaign [PSFK]
  • Jaeger’s new website let down by drab colour scheme [Econsultancy]
  • Rebecca Minkoff unveils new site [WWD]
  • Reebok edits and refines its social media footprint [AdAge]
  • Asos maintains heady rate of sales growth, Q1 up 30% to £165.8m [Reuters]
  • Target CMO: content and mobile matters more than campaigns [BrandChannel]
  • How eBay became a fast-fashion graveyard [The Cut]
  • Five years in and profitable, Gilt refocuses on new leadership, an IPO in 2013 and more [TechCrunch]
Categories
digital snippets e-commerce mobile Uncategorized

Digital snippets: Saks, Topman, Esquire, Jaeger, JC Penney, House of Fraser, Figleaves and more

A mega update this week to make up for the lack over the past fortnight:

  • Saks ups online content [WWD]
  • Topman to launch online magazine [GQ]
  • Esquire partners with JC Penney to launch men’s e-commerce site CLAD [Esquire]
  • Jaeger debuts transactional mobile site, anticipates 80% increase in m-commerce revenues [NMA]
  • JC Penney adds QR codes, Facebook game, apps and Google+ presence to Christmas campaign [Media Decoder, NY Times]
  • House of Fraser to launch iPhone app offering in-store barcode scanner [NMA]
  • Figleaves links London Underground ads with mobile app [Media Week]
  • Old Navy doles out deals to Shopkick app users [Venture Beat]
  • Flash sales site Vente-Privée launches in US [Market Watch]
  • New York Times launches iPad app for fashion and style content [WWD]
  • How leading fashion brands are embracing online video [Mashable]