Some more great stories from around the web surrounding all things fashion and digital this week:
- Alexander Wang projects new campaign video on New York buildings [Cut Blog]
- And the Wang video [Racked]
- Balenciaga launches official Twitter account [Twitter]
- J Brand gets social with new website [WWD]
- Lacoste ups digital presence with series of Facebook and celebrity initiatives [Brandchannel]
- Tiffany launches What Makes Love True iPhone application [Luxury Daily]
- Lucky magazine partners with ThisNext to personalise social shopping [Forbes]