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Digital snippets: Condé Nast, Gap, Hermès, Rag & Bone, John Lewis and more

A round-up of the latest stories to know about surrounding all things fashion and tech…

gap_normcore_ZosiaMamet

  • Condé Nast to sell Fairchild Fashion Media, including WWD, for $100 million [NY Times]
  • Gap’s fall campaign is an ode to normcore trend, Zosia Mamet (as pictured), Elisabeth Moss, Anjelica Huston among stars [Racked]
  • Hermès creates quirky app to promote men’s A/W 2014 accessories [Creativity]
  • Rag & Bone autumn/winter collection stylised in dance performance [PSFK]
  • Hawes & Curtis, House of Fraser and Bentalls install beacon-enabled mannequins [The Drum]
  • However, John Lewis to seek ‘romance’ in beacon technology before committing [The Drum]
  • Topshop and Miss Selfridge in online push into China, launching on ShangPin.com website [FT]
  • Condé Nast’s Lucky magazine merging with online retailer BeachMint [WSJ]
  • Will Apple’s ‘iWatch’ rattle luxury watchmakers? [BoF]
  • A girl faces her monstrous fears in Old Navy’s back-to-school musical, generates five million views to date [AdWeek]
  • Six takeaways from Gap and Old Navy about brand-building in China [AdAge]
  • New shopping app, Spring, makes the mall obsolete [Wired]
  • Rise of shoppable content will change the face of advertising [The Guardian]
  • Fashion start-ups bring style to Silicon Roundabout [FT]
  • Can technology solve the fit problem in fashion e-commerce? [BoF]
  • Omote real-time projection mapping demoed with make-up on model’s face [DigitalBuzzBlog]
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Digital snippets: Alexander Wang, Warby Parker, Gucci, Nars, Ray Ban, J Crew + more

It’s been a little while since one of these round-up posts on other interesting fashion and digital stories sourced from around the web, so there’s far more than usual. Each of them is however, of course, as interesting and relevant as ever…

  • Alexander Wang teams up with Samsung for crowdsourced handbag (as above) [Mashable]
  • Google reportedly in talks with Warby Parker to design stylish Google Glass frames [Techcrunch]
  • Gucci ups mobile conversion 70% via optimised site [Luxury Daily]
  • Nars tests Pinterest’s selling potential [Mashable]
  • Ray Ban launches real-life ambermatic lens app installation [DigitalBuzzBlog]
  • This is personal: J Crew debuts an in-store styling app [Refinery29]
  • How John Lewis uses Pinterest, Facebook, Twitter and Google+ [Econsultancy]
  • Lizzy Caplan’s Viva Vena fashion film is one of the best satirical ads you’ll ever see [Slate]
  • The business of blogging: Garance Doré [BoF]
  • Shopping in the future: Glasses.com’s augmented reality fitting-room app [AllThingsD]
  • Will Apple’s plans for an iWatch herald a new era of wearable tech? [The Observer]
  • Farfetch fashion hub: meet the curator of curators [Wired]
  • Business Of Fashion gets $2.1m seed funding from Index, LVMH and more for its no-nonsense B2B fashion blog [Techcrunch]
  • How your tweets during fashion shows are driving sales [Fashionista]
  • Fashion buys into social tools [NY Times]
  • Online upstarts explore a new model for fashion media [BoF]
  • Why retailers are pinning hopes on Pinterest [Reuters]
  • 10 great uses of Vine during fashion week [The Cut]