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What you missed: Ralph Lauren’s Instagram Stories, Apple’s augmented reality, brand activations at NYFW

Ralph Lauren on Instagram - Instagram Stories
Ralph Lauren on Instagram

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Decoding the digital strategy behind Ralph Lauren’s ‘garage’ show [BoF]
  • Apple shows off breathtaking new augmented reality demos [The Verge]
  • Apple’s new Animojis are the latest sign that brands need to embrace augmented reality [AdWeek]
  • 7 of the smartest brand activations so far at NYFW [PSFK]

BUSINESS
  • Should Amazon buy Nordstrom next? [Recode]
  • The modern luxury supply chain is log jammed at the front door of your apartment building [LeanLuxe]
  • Kering and LVMH draft charter on models’ well-being [The Fashion Law]
  • Everlane founder Michael Preysman: ‘Denim is a really dirty business’ [Glossy]

SOCIAL MEDIA
  • Cath Kidston collaborates with Pinterest on “Colour” QR codes [The Industry]

MARKETING
  • Matchesfashion.com to launch daily content with Style Daily [The Industry]
  • AI is so hot right now researchers are posing for Yves Saint Laurent [The Verge]
  • Rodarte’s Laura and Kate Mulleavy on their first feature film [The Impression]

RETAIL & E-COMMERCE
  • To save retail, let it die [BoF]
  • Amazon’s 1-click patent is about to expire. What’s the big deal? [NPR]
  • Alibaba to open ‘More Mall,’ a physical mall connecting online shoppers in China [Jing Daily]
  • eBay launches new digital concept to mark New York Fashion Week [Fashion United]

TECHNOLOGY
  • Data from your clothing could soon earn you digital currency thanks to this blockchain integration [Forbes]
  • How AI is transforming the shopping experience based on the images consumers look at online [AdWeek]

PRODUCT
  • Nike to launch custom shoes in less than 90 minutes [Fashion United]
  • Adidas has created a pair of beer-repellent shoes [PSFK]
Categories
e-commerce mobile social media

Vince Camuto launches iOS sticker app

Vince Camuto's iOS stickers
Vince Camuto’s iOS stickers

Vince Camuto is the latest fashion brand to release a range of stickers for the iPhone, with emoticons of everything from shoes to handbags available.

The aim, according to the accessories business, is to “enliven conversations and encourage sharing” between its customers, who it refers to as constantly online and on the move with their mobile devices, as well as showing preference for image-based text messaging. It also nods to the fact the majority of its e-commerce traffic now arrives via mobile.

“Customers enjoy the playful, spontaneous way visual content lets them share personal style,” the brand’s press release reads. The stickers accordingly come with captions attached including “outfit of the day”, “epic” and “nailed it!”

There are 50 stickers in total spanning shoes, handbags, clothing and fragrances for men and women. Seasonal upgrades are also expected.

Vince Camuto is following in the footsteps of multiple other fashion brands that have released their own stickers, including the likes of JW Anderson, Coach and Primark.

Categories
e-commerce mobile

Apple Pay = Apathy we’re told, but let’s give it time, not time-out

apple pay

Apple Pay is struggling to gain traction outside of the US market, according to research specialist Timetric. The service launched in the US 18 months ago and has proved relatively strong there with most of its total usage of $10.9bn last year coming from Apple’s domestic market.

However, it’s facing resistance from both banks and consumers as well as battling some technical challenges elsewhere, Reuters reported, citing the Timetric research. While the service is reported to be popular among Apple diehards in markets like the UK, China and Australia, it’s failing to win large numbers of new users outside of that core group.

Apple Pay is currently available in six countries and the number of banks offering the service is limited, although it has grown in recent weeks with some new banks signing up in Singapore, Australia, New Zealand and Canada.

The $10.9bn total transaction figure is seen as relatively small, especially given the potential size of the mobile payments market. In key market China, around $1trn in mobile payments was processed last year, much of it by Alibaba and Tencent, according to iResearch data.

Part of the problem has been technical issues. In Australia, where Apple Pay only launched last month, there have been a number of technical failures. “Bendigo Bank is experiencing some unforeseen technical issues in accepting Apple Pay payments at selected merchant terminals,” a Bendigo spokeswoman old Reuters.

But Apple said that Bendigo’s experience isn’t representative and that new technology can take time to win over a wide customer base. The company is continuing its push to make Apple Pay a success internationally.

Analysts told Reuters that Apple’s relatively slow country-by-country rollout of the service is a problem for it and sees it coming up against fast-developing mobile payments businesses from domestic banks in markets like the UK, Australia and Canada.

Juniper Research said $14bn was spent via contactless cards in the UK last year with consumers now comfortable with using them. They’re therefore unwilling to make the extra effort to register their cards for Apple Pay so they can use their phone or Apple Watch instead. A similar situation has been seen in Australia with Reuters quoting an unnamed retailer saying uptake had been slow.

This post first appeared on Trendwalk.net, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday

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Editor's pick film mobile

Miu Miu partners with Miranda July on alternative messaging app, short film

somebody_miumiu

Miu Miu is continuing its Women’s Tales series with not just another short film, but an accompanying app.

This time in partnership with artist and filmmaker Miranda July, the ‘Somebody’ project is based on the idea of a “new way to communicate”.

“Texting is tacky. Calling is awkward. Email is old,” declares a statement from July. The app accordingly offers something different altogether – the opportunity for a third person to go and deliver your message for you. Users write what they want to say to a friend into the app as per normal, then using GPS to locate said individual, pick a stranger that is physically nearby (and also has the app) to verbally present it on their behalf.

Each stranger comes with photos and performance ratings to help in the selection process. The message also always starts with the sentence: “[Recipient’s name]? It’s me, [Sender’s Name]” — reminding the messenger to take on the identity of the sender. Essentially it’s like sending someone a script with performance directions included – you can even add emotions for the stranger to consider in their delivery, like [crying] or [longingly].

July came up with the concept based on memories of singing telegrams and the way romantic messages used to be delivered by friends at school. “I see this as far-reaching public art project, inciting performance and conversation about the value of inefficiency and risk,” she explained.

The write-up continues: “Half-app / half-human, Somebody twists our love of avatars and outsourcing —every relationship becomes a three-way. The antithesis of the utilitarian efficiency that tech promises, here, finally, is an app that makes us nervous, giddy, and alert to the people around us.”

The film (as below), which premiered at the Venice Film Festival this week, ties the concept of the app together, showcasing it in action with various groups of people. There’s a break-up, a marriage proposal, an argument and a particularly intriguing end-scene with a plant.

The app was developed with designer Thea Lorentzen and developers from Stinkdigital. Its launch comes with some official hotspots to encourage ‘critical mass’, including Los Angeles County Museum of Art, The New Museum (NY), Yerba Buena Center for The Arts (SF), Portland Institute of Contemporary Art, Boston Museum of Fine Arts, The Walker Art Center (Minneapolis), and Museo Jumex (Mexico City).

Categories
mobile social media

Harper’s Bazaar launches Emojis 2.0 app, nods to key brands and fashion personalities

harpersbazaar_emojis_anchor

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time for the fashion week season ahead.

The US-based publication has introduced over 40 new icons to the collection on its dedicated iPhone app, with further references made to fashion personalities including Cara Delevingne and Derek Blasberg, as well as on-trend items such as denim dungarees and a fedora.

There’s also a specific illustration of the waterfall in front of the Lincoln Center (which is home to Mercedes-Benz Fashion Week in New York from September 4-11), as well as things like kale, iced coffee, a low-battery sign and more.

The app is sponsored by fashion brand Equipment, accordingly also including five Equipment-specific emojis. It was designed and developed in partnership with SixAgency.

BUNNY EARSPUDDLE JUMPERCARA DELEVINGNEEQUIPMENT EARN YOUR STRIPESNEED JUICEOLD SCHOOL KICKSOVERALLSSTRAPPED IN

 

Categories
social media

Aritzia launches spring collection via digital Instagram mosaic

aritzia_lookbook_instagramCanadian retailer Aritzia has made clever use of the grid view on Instagram to launch its spring/summer 2014 collection.

A total of 510 images have been unveiled as individual Instagram shots, together creating a mosaic of the new season look book. Some images are mere blank pink squares, others show the corner of a leg, the edge of a shoe or a torso.

The team refers to it as “a piece of (digital) art”. Reminiscent in part to what Uniqlo did on Pinterest, albeit without the animation, this is one of the strongest examples seen on Instagram, not to mention the first at such scale – an impressive scrollable collage at 42 iPhone lengths long.

Said Aritzia CEO, Oliver Walsh: “We have moved into the age of the image-based social network. It makes perfect sense to release our spring lookbook in a place where our customer loves to spend a good deal of time indulging in beautiful visuals.”

The campaign exists via @aritzialookbook (the mosaic effect only works on mobile). It was maintained originally as a private account and launched to the public all in one go. To promote it, a series of the blank pink squares were posted via the main @aritzia feed with the line: “510 images. 42 iPhone screens long. View our collections like you never have before: @aritzialookbook.”

In less than 24 hours its followers jumped from 0 to 2,485. aritzia1

aritzia_lookbook_instagram2

Categories
technology

Vogue promotes new iPhone 5C as major fashion accessory

Vogue_iphone5C

Vogue is continuing its focus on tech with a series of online editorial shots this week dedicated to the new iPhone 5C. Titled “How About Them Apples: How To Match Your Outfit to the New iPhone 5C“, the post sees the four new shades of the latest Apple phone coordinated with looks from this season’s resort collections.

“We already know we spend an inordinate amount of time with our iPhones—talking to them, sleeping with them under our pillows—and now, it turns out, we can even dress like them,” it reads. “If we were Angela Ahrendts (former Burberry CEO and newly appointed senior vice president of Apple), we might think of incorporating one of the season’s new shades—which include Day-Glo pinks, yellows, greens, and blues—into our first-day-of-work wardrobe.” The models pose in looks from the likes of Nina Ricci, Michael Kors, Versace, Dior, Reed Krakoff and Ralph Lauren.

The initiative seems like a massive advertorial, or Condé Nast’s attempts at sponsored posts (native advertising) à la Buzzfeed, but the lack of any sort of disclaimer suggests otherwise.

In which case, this should be seen as a pretty huge coup for Apple; it is after all just a plastic coloured phone, now cross-promoted on key Vogue properties including its .com site, Instagram, Facebook, Twitter and Tumblr.

Vogue_iphone5Cgreen Vogue_iphone5Cpink Vogue_iphone5Cblue Vogue_iphone5Cyellow

Categories
film social media Uncategorized

Paul Smith partners with artist Kate Moross for #LFW Vine clips

Another example of how to use Vine to beautiful effect has just come in from Paul Smith. The British designer has partnered with London-based artist Kate Moross, who is shooting a series of imaginative six-second clips in the run up to tomorrow’s London Fashion Week show.

The first, called BLINDS and shown above, sees shutters opening and closing on the Paul Smith logo. Others so far, and as below, have been titled REFLECT and INFINITE, hinting at the venue and print and pattern respectively,

“We’re drawing influence from the themes and palette of the collection revealing glimpses of what’s to come in Sunday’s catwalk show,” said Moross. “The format is so immediate, all professional video tools are off limits, instead we’re creating animations, loops and video effects using colour filters, miniature lenses and simple objects.”

You might also like:

Matthew Williamson to magnify intricate garment detail in #LFW Vine strategy

Vine scores big with #NYFW crowd

Take a look at Calvin Klein’s Vine posts during Super Bowl XLVII

Categories
data mobile technology Uncategorized

New start-up Tapestry gives shop floor a digital identity, signs Diesel as pilot partner

It goes without saying that mobile is set to play an ever-increasing role in the future of retail – be it for payment, loyalty and rewards, social content or more.

Enter then, Tapestry, a new start-up from the team behind London-based digital agency Guided Collective, that very nicely ties all those things together.

Launched in a pilot partnership with Diesel in the UK, this iPhone and Android app helps to provide shoppers with a 360 degree online-meets-offline experience.

Trialling at Diesel’s Westfield London store until December 21, it allows consumers to curate a collection of all the items they like as they shop by scanning existing barcodes (or by using NFC in enabled Android devices). From there, they can see information about each piece such as size, colour and price, as well as the digital content that surrounds it – expert reviews from bloggers for instance, alongside videos, runway shows and more.

In essence, it’s a physical or real-world bookmarking tool for the fashion industry.

Those bookmark sets – known as Tapestries of course – can then be shared across social networks, but better yet be bought straight from the smartphone too. There’s also the possibility for notifications on things like promotions and rewards.

Referring to itself as a mobile loyalty service, the Tapestry write-up reads: “On the one hand it links content and promotions directly to physical products via a consumer’s mobile. On the other hand it links all physical items in store to the retailer’s ecommerce site, re-shaping the retail experience both in and out of store.”

Simply put, it gives a retailer’s physical inventory a digital identity, something Sam Reid, founder of Tapestry, refers to as “joining up the dots”. Based on a cloud platform, it also does so simply and at scale, he explains. And the app is to be funded on that basis, with retailers paying a subscription fee for the service.

In addition, it gives retailers permission-based real-time access to consumer interests, and therefore data. “The user is saying ‘I’m interested in these shoes, this t-shirt and this dress. Let me know when they’re on sale, or if stock is close to selling out, or if you’ve some interesting content to share,” the Tapestry description explains.

It’s hoped more retailers will follow in Diesel’s footsteps, says Reid, suggesting others are already in talks. This makes the concept all-the-more interesting – rather than just being about one brand’s clothing items consumers might save and explore, it becomes about their entire shopping trip. Imagine being able to recall everything you’ve seen, read reviews around them, and pick and choose which ones you want to buy at a later date. It’d certainly simplify those occasions when you regret something you should have purchased and you can’t find it online.

Another interesting part for the future will be seeing this app develop alongside NFC. With this, consumers only need to tap items (hence the clever Tapestry name) to bring them up on their phone – effortless. As this technology becomes more commonplace across devices, that behaviour is likely to see a huge spike in uptake in the retail space, blurring the digital and physical lines ever more.

It’s worth checking out blogger Liberty London Girl’s exclusive link up with Diesel for the Tapestry launch too. And watching the video demonstrating Tapestry in action, below:

Categories
e-commerce film Uncategorized

Levi’s launches first brand magazine on Flipboard

In a press release for the launch of its autumn/winter 2012/13 ad campaign back in July, Levi’s said it would be revealing the “first-ever shoppable brand magazine” on social app Flipboard. Turns out, it’s finally here…

Referred to as a “social catalogue”, the initiative sees full-page spreads of the denim brand’s Go Forth campaign in nine publications already using the iPhone, iPad and Android platform. In style with the nature of the app, these ads then open to a magazine-like entity that pulls in content from across the Levi’s repertoire. The stories and images it’s sharing on Twitter, Facebook, Instagram or Google Plus for instance, as well as the videos on its YouTube page, and the product from its new collection, which can be both shopped (in-app) and shared with friends.

“Using the social underpinnings of Flipboard to create a magazine for individual brands is a great new way for advertisers to connect with Flipboard readers,” said Christine Cook, head of revenue at Flipboard. “For Levi’s they are bringing their beautiful, emotional ads to the specific publications they already know and love and expanding the experience using the social media content they are already creating. There’s very little work on the advertisers’ side, making Flipboard a simple way to reach the millions of people reading on mobile devices.”

The nine publications featuring the ads between now and October 31, 2012, are Vanity Fair, Glamour, Details, Elle, Marie Claire, Esquire, ESPN, Fast Company and Rolling Stone.

As reported by AdAge: “Flipboard has long promised to provide publishers with magazine-like advertising that takes advantage of the capabilities of tablets and smartphones.” With its now 20m users, and 3bn monthly “flips” (or page turns), it’s now doing so with integrated m-commerce too. Expect to see more…

Included below too is the most recent Go Forth film from Levi’s, a gutsy call for people who get dressed each morning with purpose.