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Roger Vivier releases shopper-themed iPad game

With the launch of Dressing-Room Panic, Roger Viver has become the latest brand to tackle the idea of gaming appropriate for fashion fans.

Available for the iPad, the app-based game invites users to help a shopper rearrange her latest purchases before her wardrobe overflows. They do so by pairing up shoes for instance, or clicking on the infamous Roger Vivier buckle to free up more space, all the whlie avoiding numerous traps throughout. Levels range from fashion beginner to shopaholic.

“Having fun with fashion –the essence of Vivier!” read a note on Facebook announcing it a couple of weeks ago. The aim is also to help fans rediscover some of the company’s most iconic designs. Will it convert to sales, I’m not so sure… but it’s a cute attempt.

You might also like: New Roger Vivier line inspires digital puzzle

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Digital snippets: Prada, Instagram, ASOS, adidas, American Apparel

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Prada debuts iPad app, Il Palazzo [WWD]
  • Instagram introduces web profiles (see picture of Burberry page above) [Mashable]
  • ASOS shoppable videos drive holiday sales and brand engagement [BrandChannel]
  • Op-ed: The problem with most fashion-tech startups [BoF]
  • Shopping site The Fancy sells a $26 million round [AllThingsD]
  • Fashion brands sell their image with online video content [eMarketer]
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Louis Vuitton rolls out first iPad app, tells stories behind 150 years of luxury trunks

 

Louis Vuitton has launched an iPad application based on its book, Louis Vuitton: 100 Legendary Trunks.

Referred to as “a wonderful breakaway through the most beautiful creations of the Maison”, it details 100 pieces of luggage from 1854 to present day, and reveals the adventures of many of the owners.

Included are such treasures as the bed-trunk made for the explorer Pierre Savorgnan de Brazza, trunks for the illusionist Harry Houdini or the fashion designer Paul Poiret, the suitcase for Queen Elizabeth II, the vanity case for Sharon Stone, and the artist’s trunk for Takashi Murakami.

The app features more than 1,000 illustrations and unpublished documents, as well as 40 videos and sound clips, and 360-degree views of 10 of the most special trunks. It was designed in partnership with Les Editions de La Martinière and also comes available in four languages: French, English, Mandarin and Japanese.

Check out the teaser video above, and more pics below:

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digital snippets e-commerce mobile social media Uncategorized

Digital snippets: H&M, Christian Louboutin, Klout, Wonderbra, Angry Birds

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • H&M’s controversial computer-generated lingerie models (as pictured) [The Cut]
  • Christian Louboutin to launch European transactional website in early 2012 [Vogue.co.uk]
  • Opinion piece: should Klout really have clout? [DKNY PR Girl]
  • Twitter launches brand pages [AdAge]
  • Online holiday spending fueled by mobile and tablets transactions [WWD]
  • Wonderbra’s new social media campaign encourage women to “take the plunge” [NewMediaAge]
  • Wife of Rovio boss Peter Vesterbacka, wears Angry Birds dress to Finnish Palace [Telegraph]
  • UK Marie Claire to launch first iPad app [The Drum]
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Love magazine unveils “saucy” online advent calendar

Love magazine has launched an online advent calendar comprised of 24 short films each featuring a different “favourite festive friend” sharing their wishes for the holiday season.

“Christmas is coming and LOVE has chosen to celebrate XXXmas with a very saucy advent calendar featuring our favourite ‘ladies’ and a couple of ‘friends’… I hope you enjoy our 25 days of foxy fun,” said the title’s editor-in-chief, Katie Grand.

The first sees Lindsey Wixson in Calvin Klein Jeans singing Jingle Bells to the camera. She will be followed by the likes of Alessandra Ambrosio, Amber Le Bon, Daisy Lowe, Kelly Brook, Candice Swanepoel and Dree Hemmingway.

The spots were shot by Daniel Jackson in New York and Angelo Pennetta in London. They were styled by Love staff, including Grand, Sally Lyndley and Victoria Young.

The initiative will culminate with an exclusive film on the magazine’s iPad app on Christmas Day.

UPDATE: See Kelly Brook’s video from December 13, below:

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Digital snippets: L2 Digital IQ, My-wardrobe.com, Versace and H&M, Olivia Palermo

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • My-wardrobe.com profile: can Sarah Curran (pictured) compete with Asos? [The Guardian]
  • L2 releases 2011 Fashion Digital IQ study (as below), Burberry take top spot, Kate Spade a newcomer, Hermès and Prada plummet [L2 Think Tank]
  • Olivia Palermo launches own fashion blog, employs five staff and at least 11 contributors [Elle]
  • Vogue among Condé Nast titles to join iPad by early 2012 [Mashable]
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digital snippets mobile Uncategorized

Digital snippets: Diane von Furstenberg, Kate Moss, Kenneth Cole, Burberry Body, Harrods, Google

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Diane von Furstenberg releases autumn/winter 2011/12 campaign video, Journey of the Dress (as above) [The Cut]
  • See behind-the-scenes on Kate Moss and Terry Richardson’s forthcoming TV campaign for Mango [YouTube]
  • Kenneth Cole courts controversy with new website calling for consumer opinion on abortion, gun control and gay rights [Mashable]
  • Burberry Body fragrance launches with sampling drive via Facebook [Telegraph.co.uk]
  • Harrods to launch online magazine and new mobile site [Retail Week]
  • Google unveils catalogue iPad app with initial 50 brands [Refinery29]

 

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Digital snippets: Prada, Gucci, Saks Fifth Avenue, Ray Ban, Levi’s, Gap, Hunter, ASOS

Back in the office with a week’s worth of stories to catch up on surrounding all things fashion and digital. Here are some highlights:

 

  • Prada’s autumn/winter 2011/12 campaign video by Steven Meisel (as above) [The Cut]
  • Gucci’s new iPad app focuses on editorial [WWD]
  • Saks Fifth Avenue to launch own flash sales site [Forbes]
  • Ray Ban pushes new Flip Out sunglass line with kaleidoscope-themed integrated campaign [The Inspiration Room]
  • Levi’s leads denim brands in Facebook ‘likes’ [WWD]
  • Gap to release series of short documentary videos under “1969: L.A. and Beyond” heading [Associated Press]
  • British Vogue publishes DVD trend guide with September issue [Vogue.co.uk]
  • New York Magazine’s The Cut launches iPad app for fashion week [The Cut]
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Digital snippets: Stella McCartney, Vogue’s Online Fashion Week, American Apparel, JC Penney

Some more great stories from around the web surrounding all things fashion and digital this week:

Stella McCartney's autumn/winter 2011/12 campaign
  • Stella McCartney ups social activity with new website, second edition iPad app and ad campaign preview [WWD]
  • UK Vogue to follow up Fashion’s Night In with Online Fashion Week this December [Vogue.co.uk]
  • American Apparel to launch eBay store [Nasdaq]
  • JC Penney introduces “Haul Nation” for teens to blog about fashion [Social Times]
  • Project Runway fans vote for designers on Twitter [Mashable]

  • Start-up Ave23.com looks to change fashion search engines with visual intelligence technology [WWD]

I’m now away for 10 days, so there won’t be any posts for a while. Expect a mega digital snippets update on my return!

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Tommy Hilfiger unveils iPad fit guide

Tommy Hilfiger has launched its first iPad app based around the idea of helping fans find a better fit in classic sportswear chinos and denim across six styles for men, and five for women.

According to Brandchannel, the app uses video imaging to demonstrate fit and movement in 360-degree views. Styling suggestions and specifics such as rise and leg cut accompany.

“The iPad Fit Guide visually communicates the brand’s signature fits and styles,” said Avery Baker, executive vice president of global marketing and communications at Tommy Hilfiger, New York. “With the iPad’s larger screen we are able to give consumers a 360-degree view of the clothing to compare movement, silhouettes, and design details.”

The app comes in four languages: English, French, Spanish, and Dutch. It will expand in autumn to include the full Hilfiger Denim collection.