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product technology

Experiencing the smart home: John Lewis’ new try-before-you-buy tech space

John Lewis Smart Home-8

Unless you work in tech, or have an early adopter obsession with tech, the likelihood that you’ve seen a smart home in action is pretty slim. In fact, even then, your experience may still have been limited to a trade show floor or the odd piece of kit you’ve bought for your own place.

There’s no denying, however, there’s growing interest in this concept, and at the heart of that, a desire to know more about it.

British department store John Lewis has seen 18 times the number of shoppers searching for smart home-related products on its website compared to a year ago (December 2014 – December 2015) for instance. It’s for that reason it has set up a new experiential space dedicated to smart home technology and an Internet of Things (IoT) future, in its flagship Oxford Street store in London.

Designed to feel like a real-life setting with different rooms complete with home furnishings, the 1,000 sq ft area enables shoppers to see products that would otherwise just be boxed on shelves, in action in a contextual sense. The theory is that there’s a need with such new technology to really touch and experience it first-hand – and to have expert help available to assist with it too.

Head over to Forbes to read the full story, including detail of the product on show as well as John Lewis’ storytelling aims.

Categories
e-commerce

Cath Kidston, Bauble Bar driving traffic with Christmas treasure hunt campaigns

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UK home furnishings brand, Cath Kidston, is running a cute campaign on its website in the run up to Christmas that invites shoppers to hunt through its pages to try and find Santa.

Every time they spot him they could be in with the chance of winning the products found on that page.

Based on the idea that Santa’s gone into hiding due to having too many wish lists to read through from the retailer’s main Christmas competition, the initiative sends fans on a hunt around its day bags, zip wallets, baby sleep suits and Christmas stocking fillers.

It is of course a clever move to get shoppers searching through the whole site, not to mention popping back on a regular basis, at a time when present inspiration doesn’t go amiss.

US online jewellery retailer, Bauble Bar, is running something similar for the festive season too. Email subscribers are being sent clues to “Buried Baubles” each day – items with serious markdowns hidden somewhere on the site. Meanwhile, its “30-days of Sparkle” campaign – as below – also sees daily discounts and offers being unveiled in the run up to Christmas.

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