data e-commerce mobile technology

Sunglass Hut sees 21% conversion increase with AI-enabled site personalisation

Sunglass Hut's My Frame Finder tool from Sentient Aware
Sunglass Hut’s My Frame Finder tool from Sentient Aware

Sunglass Hut is working with artificial intelligence firm, Sentient Technologies, to provide on-the-fly search personalisation for consumers.

Doing so has resulted in 21% higher conversions from shoppers exposed to the personalised experience compared to those just using standard search filtering methods over the past nine months, according to the team. Average order values are also 8% higher.

Using Sentient’s Aware platform, the initiative delivers an individualised shopping experience for every customer when they come to the site called “My Frame Finder”. This AI can then understand shopper intent by analysing hundreds of different vectors of an image the user is interacting with.

The aim of doing so, according to a case study released by the Sentient Technologies team, was to find a way to translate the customer service Sunglass Hut offers in store – where sales associates act as personal stylists able to help customers find the looks they’re after – into the digital space.

Shannon Rose, senior director of e-commerce for parent company, Luxottica Brands, said: “We wanted to find a solution that made shopping online as personal and delightful? as shopping in one of our stores. The tools we had at our disposal for our e-commerce store couldn’t achieve that and sometimes they left our customers feeling lost or unsatisfied. Sentient Aware was quick to integrate, started delivering immediate results and offered us the ability to expand across different customer entry points.”

The case study explains: “What makes Aware so unique is that it uses deep learning to build a model of a retailer’s catalogue using only its images, allowing the AI to understand quickly the relationship between products in a catalogue, much like a trained store associate would.”

Sunglass Hut is now also using Sentient Aware to power its product detail page recommendations and to include a Shop Similar Styles feature alongside.

Up next is applying the tool to the mobile experience. “Given Aware’s success on desktop, ?we’re excited to move to the next stage of deployment,” said Rose. “Mobile is one of our biggest sources of customer traffic and one of the hardest platforms on which to achieve a high conversion rate.”

product technology

Experiencing the smart home: John Lewis’ new try-before-you-buy tech space

John Lewis Smart Home-8

Unless you work in tech, or have an early adopter obsession with tech, the likelihood that you’ve seen a smart home in action is pretty slim. In fact, even then, your experience may still have been limited to a trade show floor or the odd piece of kit you’ve bought for your own place.

There’s no denying, however, there’s growing interest in this concept, and at the heart of that, a desire to know more about it.

British department store John Lewis has seen 18 times the number of shoppers searching for smart home-related products on its website compared to a year ago (December 2014 – December 2015) for instance. It’s for that reason it has set up a new experiential space dedicated to smart home technology and an Internet of Things (IoT) future, in its flagship Oxford Street store in London.

Designed to feel like a real-life setting with different rooms complete with home furnishings, the 1,000 sq ft area enables shoppers to see products that would otherwise just be boxed on shelves, in action in a contextual sense. The theory is that there’s a need with such new technology to really touch and experience it first-hand – and to have expert help available to assist with it too.

Head over to Forbes to read the full story, including detail of the product on show as well as John Lewis’ storytelling aims.

digital snippets film Uncategorized

Digital snippets: NYFW, FNO, Emporio Armani, Isaac Mizrahi, Louis Vuitton, Versace

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • How to follow New York Fashion Week online [Mashable]
  • Emporio Armani becomes first fashion brand to launch branded playlist on Spotify (as pictured) [Branding Magazine]
  • Digital highlights from Fashion’s Night Out New York [Mashable]
  • Isaac Mizrahi expands reach with augmented reality [WWD]
  • Louis Vuitton marks launch of Yayoi Kusama collection at Selfridges with short films by Ehsan Bhatti [TheInspirationRoom]
  • Donatella Versace thanks one millionth Facebook fan [Web&Luxe]
  • Anna Dello Russo records pop song and video to accompany her H&M collaboration [Telegraph Fashion]
  • Pose, 1M users strong, brings its fashion photo app to the iPad [TechCrunch]
  • Turning pins into purchase on Pinterest [AdWeek]
  • And a bonus link: I want my clothing to be smarter… [Elapsed Time]