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Current Global acquired by Together Group

Liz Bacelar joins Together Group as Co-Founder and Chief Innovation Officer

LONDON – Together Group, the founder-led Powerhouse for Digital Innovation, eCommerce & Growth today announced its acquisition of New York-based Innovation Consultancy The Current Global. Established in 2017 by Liz Bacelar, a pioneer in the fashion-tech space, founder of Decoded Fashion and host of the Innovators podcast, The Current Global has quickly evolved into an acknowledged authority for global tech-sourcing and tech-driven innovation in the fashion, beauty, luxury-lifestyle space and beyond, with clients including Gucci, H&M, Tiffany, Farfetch, Cartier, Mulberry, Shiseido, Coach, Brookfield, Capital One, Google and NRF. 

Operating as Together Group Innovation, The Current Global will take on the lead of the group’s tech-sourcing and digital-innovation services. 

“The Current Global has managed to disrupt the traditional design & build business model of the larger technical solution providers in the market.”, says Dr. Christian Kurtzke, Together Group CEO. “They dramatically accelerate both the ideation and the time-to-market for tech-driven innovations, leveraging their network of 2,000+ tech start-ups in over 30 countries to substantially speed up the design & build process.”

“Together Group’s strategy is to unite the world’s best founder-led consultancies, digital agencies and activation specialists, combining the creative spirit of the founder-led firms with the strengths of a global group,” said Liz Bacelar. “By growing this ecosystem with our curated network of technology innovators from around the globe, we are building an agile new powerhouse for exciting new consumer experiences, ecommerce and retail innovation.”

The Current Global news site, the Current Daily (www.thecurrentdaily.com), and its flagship Innovation Mansion series (innovationmansion.com), which regularly attracts top CEOs and industry leaders in tech, fashion and beauty will be continued under the Together Group brand.

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ABOUT TOGETHER GROUP:

Together Group is the founder-led Powerhouse for Digital Innovation, eCommerce & Growth.

Bringing together best-of-breed founder-led (digital) consultancies, technical solutions providers and innovators from around the world, we create, innovate and grow both established and new challenger brands.  www.Together.Group

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Innovation Mansion brings “human factor” to NRF

The Current Global’s Innovation Mansion came to New York last weekend exploring how retail’s future needs to focus on technology and humans working as one.

Attended by c-suite executives from Fortune 500 companies and the world’s leading brands, the experiential activation aligned with NRF’s Big Show event happening this week.

Under the theme of “The Human Factor”, it examined the techniques used by top innovators, showcased rising technologies and explored how tech can deliver personalization, experience and convenience while being increasingly led by emotion.

One of the highlights was a live Innovators podcast recording with retail trailblazer, Ron Johnson, who is best known as the man behind the Apple store and the Genius Bar concept, and then CEO of JC Penney. Today, he is the founder and CEO of Enjoy, an e-commerce company that aims to reinvent the last mile.

Speaking to Current Global’s co-founder and CEO, Liz Bacelar, Johnson discussed the importance of deepening relationships with consumers at every step of the shopping journey. He explained how he believes the future of commerce is mobile retail, and how he is focusing on helping premium brands deliver joy and convenience to the consumer’s home.

Co-founder & CEO of Camp, Ben Kaufman and Co-founder & CEO of Current Global, Liz Bacelar

Meanwhile Ben Kaufman, co-founder and CEO of family store Camp, and former CMO of Buzzfeed, talked on the podcast about how his retail concept is using the winning recipe of merchandise, theatre and experience. Described as the “Speakeasy for kids”, the store brings a fresh perspective to traditional brick-and-mortar, with a rotating schedule of activities and themes, allowing customers to always find something new.

“We find a way to integrate productive retail space into even the big immersive experiential set pieces,” he explained to Bacelar, demonstrating how every square foot of the store is used to its best potential. 

Wrapping up the day was a panel focused on direct-to-consumer brands. It featured sunscreen brand Supergoop!, DTC incubator dtx company and retail concept SHOWFIELDS. The discussion explored how to build a brand for modern consumers, who see no boundaries between physical and digital.

Guests also had the opportunity to explore the latest technologies set to transform your business in 2020 with “The Hot 12” tech exhibit from Current Global, which included everything from smart mirrors to cutting-edge vending machines.

Look out for our Innovators podcast episodes with Enjoy’s Johnson and Camp’s Kaufman, publishing soon. Meanwhile, subscribe here to keep up with the latest episodes.

A special thank you to our content partner Bellwether Culture and partners United Talent Agency and Membrain.

Want to know more about how our technology partners can help you reach your innovation goals? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.