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data digital snippets e-commerce film social media technology

Digital snippets: Bloomingdale’s, Banana Republic, Liberty London, Chanel, Brandy Melville

A round-up of the latest stories to know about surrounding all things fashion and tech…

instagram

  • Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily]
  • Shyp partners with Banana Republic to help procrastinating shoppers [TechCrunch]
  • Liberty London turns Instagram likes into loyalty perks [PSFK]
  • Watch Cara Delevingne and Pharrell sing in Chanel’s latest short film [Fashionista]
  • Brandy Melville: Instagram’s first retail success [Business Week]
  • Very.co.uk leverages real-time OOH for Christmas advent calendar campaign [The Drum]
  • Luxottica and Intel take the fashion/tech hookup to a whole new level [NY Times]
  • Lady Gaga is a 1940s diva in showstopper for H&M [Creativity Online]
  • Van Cleef & Arpels creates interactive microsite for winter [Luxury Daily]
  • J.Crew goes back to Instagram for design inspiration – meet Mayhem, age 4 [BrandChannel]
  • Inspiration meets social media [NY Times]
  • How fashion retailers are using data to deliver personalised customer experiences [BoF]
  • Google want to launch a ‘Buy’ button to hurt Amazon [Business Insider]
  • How a fashion e-retailer uses Apple’s iBeacon technology to reach shoppers in Brazil [Internet Retailer]
  • ‘Bionic Bra’ could revolutionise the brassiere as we know it [Mashable]
  • Infographic: Here’s how sizing varies at different retailers [Business Insider]
  • Selfies are huge in Asia, and brands are having fun with them [AdAge]
  • WeChat reigns as top social influencer for China’s luxury shoppers [Jing Daily]
  • What is holding back fashion on YouTube? [L2 The Daily]
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digital snippets e-commerce film mobile social media technology

Digital snippets: Nike, Burberry, Selfridges, DKNY, John Lewis, Burt’s Bees

It was perhaps Nike that was the buzziest of brands over the past couple of weeks, if you take into consideration both the successful launch of its unofficial World Cup campaign, Winner Stays (as above), and the rumoured shift in strategy for its FuelBand wearable device. That latter news reported the brand is laying off 70-80% of the fitness tracker’s hardware team in a bid to focus on software and the NikeFuel metric instead. A further interview with Nike President Mark Parker added fuel to the fire on a big partnership with Apple.

Burberry meanwhile was another brand with various stories to follow. It opened its new Shanghai store to much theatrical, multimedia fanfare; pushed yet another social tie-in via WeChat; launched an online store on Alibaba’s Tmall; and was announced as one of the first brands to advertise using Instagram video. And if that wasn’t enough, Angela Ahrendts just made that move officially over to Apple. “Did you notice?” asked the FT.

Safe to say, some other companies were up to things too. Here are the best of the fashion and tech stories not to be missed…

  • Selfridges launches biggest ever beauty campaign with Google+ partnership [Campaign]
  • DKNY shoppers go product hunting with Awear Solutions chips [FierceRetailIT]
  • John Lewis looks back on British history in TV spot to mark 150 years [Campaign]
  • Burt’s Bees creates promotional messages via appointments in digital calendars [NY Times]
  • What can fashion-tech companies learn from Instagram’s success? Co-founder and CEO Kevin Systrom shares his start-up secrets [BoF]
  • Instagram is brands’ best bet for consumer engagement… but not for long [Fashionista]
  • ‘Brand tagging’ mobile apps: China’s next selfie sensation [Jing Daily]
  • Fashion retailers eye up image-recognition apps for smartphones [The Guardian]
  • Microsoft to push into fashion space “like never before” as it boosts commitment to UK start-up community and unveils ASOS as partner [The Drum]
  • Why online retailers like Bonobos, Boden, Athleta mail so many catalogs [WSJ]
  • Crowdemand is like Kickstarter for fashion designers [Mashable]
  • Like a dating site for fashion, PopInShop plays matchmaker for brands and boutiques [Fashionista]
  • The golden era of ‘fashion blogging’ is over [The Cut]
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digital snippets e-commerce film social media Startups technology

Digital snippets: Wren, Gucci, John Lewis, Lord & Taylor, Kenneth Cole, Sephora

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion and tech from the past fortnight or so:

 

  • “First Kiss” film (as above) goes viral with 63 million views – is ad for clothing label Wren [NY Times]
  • Gucci launches own Spotify music hub to promote short film ‘The Fringe’ [The Drum]
  • John Lewis looks to digital innovation as next big thing in retail with ‘JLab incubator’ [The Guardian]
  • Lord & Taylor now accepting bitcoin [CNBC]
  • Kenneth Cole challenges consumers to do good deeds and prove it via Google Glass [Creativity]
  • Sephora launches ‘Beauty Board’ social shopping platform [USA Today]
  • Bergdorf Goodman makes Instagram shots shoppable at SXSW with 52Grams [5th/58th]
  • Dolce & Gabbana crafts love story around perfume to appeal to consumer emotion [Luxury Daily
  • adidas launches gaming platform powered by social media starring Lionel Messi [Marketing Magazine]
  • Can Instagram save ageing teen retailer Aeropostale? [CNBC]
  • Which big brands are courting the maker movement, and why – from Levi’s to Home Depot  [AdWeek]
  • How beacon technology could change the way we shop [Fashionista]
  • On Instagram, a bazaar where you least expect it [Bits blog]
  • What Google’s wearable tech platform could mean for the fashion industry [Fashionista]
  • Smartphone payment system to be unveiled in UK [FT]
  • Alibaba ramping up efforts to sell US brands in China [WSJ]
  • What does WeChat’s new e-credit card mean for luxury? [JingDaily]
  • Op-Ed | Are camera phones killing fashion? [BoF]
Categories
data digital snippets e-commerce mobile social media

Digital snippets: adidas, Louis Vuitton, Neiman Marcus, Bitcoin, American Apparel

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks…

adidas_Stan_Smith_Popup

  • adidas launches Stan Smith pop-up store, includes 3D-printing station (as pictured) [Dexigner]
  • Louis Vuitton debuts spring campaign on Instagram [Refinery29]
  • Neiman Marcus CEO apologises for data breach, offers free credit monitoring [The Verge]
  • Overstock CEO: Why we’re accepting Bitcoins [CNBC]
  • Five reasons why American Apparel is bullish on Twitter [AdWeek]
  • Aerie’s unretouched ads ‘challenge supermodel standards’ for young women [Huffington Post]
  • Warby Parker launches interactive 2013 annual report [Laughing Squid]
  • Wet Seal hires 16-year-old to build its following on Snapchat [AdAge]
  • François-Henri Pinault puts his money where his mobile is via Square, hints at future for luxury world buying into tech [FT Material World]
  • Show business: are fashion shows still relevant? [BoF]
  • Beacons: what they are, how they work, and why Apple’s iBeacon technology is ahead of the pack [Business Insider]
  • Personalisation is key for beauty omnichannel strategy: L’Oréal Luxe exec [Luxury Daily]
  • Try on virtual make-up and pay with your hand with retail tech at CES 2014 [BrandChannel]