A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.
TOP STORIES
- Inside the wild world of Nike’s high-tech scavenger hunts [Mashable]
- No clicks required: Artificial intelligence is changing how we shop, Boxed CEO says [CNBC]
- Reebok just sent an open letter to the Academy Awards asking for a new award to honour fitness trainers [AdWeek]
- The evolution of retail personalisation, in five charts [Glossy]
BUSINESS
- Aldo to buy Vince Camuto in a merger of shoe brands [NY Times]
SOCIAL MEDIA
- Dior and Louis Vuitton are the fashion brands with best Instagram Stories engagement [BoF]
- How H&M is using Instagram to drive buzz for its latest brand, Arket [Digiday]
MARKETING
- Shoemaker Kickers capitalises on FOMO to spur purchases [Digiday]
- Boohoo enlists all-female crew for #AllGirls ads, but critics claim diversity vision is lost in casting [The Drum]
- Female empowerment imagery more effective than sex appeal in ads, says Facebook [The Drum]
- The fashion influencer has found a new gig [Refinery29]
RETAIL & E-COMMERCE
- 3 things retailers can do to compete with Amazon [Retail Dive]
- GGP looks to revive its malls with interactive concept stores [Glossy]
TECHNOLOGY
- Streetwear brands are tapping the creative power of AR [JWT Intelligence]
- The end of typing: The next billion mobile users will rely on video and voice [WSJ]
- Here’s what you need to know about voice AI, the next frontier of brand marketing [AdWeek]