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ICYMI: Tom Ford for CFDA, Neiman Marcus megastore, Louis Vuitton pulls Michael Jackson pieces

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Tom Ford tapped to head CFDA [WWD]
  • Neiman Marcus blends retail and tech at Hudson Yards megastore [TheCurrentDaily]
  • Louis Vuitton pulls Michael Jackson-themed items from collection [Reuters]
  • Burberry wants to go plastic-free by 2025 [WWD]
TECHNOLOGY
  • Lush demos visual search app and fresh ‘digital packaging’ at SXSW [Retail Dive]
  • Google lets YouTube creators add AR selfies to Stories [Mobile Marketer]
  • Google rolls out smart targeting for in-game ads [Mobile Marketer]
SUSTAINABILITY & PURPOSE
  • United Nations launches Alliance for Sustainable Fashion in Nairobi [Fashion Network]
  • How big retailers are selling sustainability [BoF]
  • Ikea turns recycled furniture into adorable homes for wildlife [Fast Company]
  • Stella McCartney, Christopher Raeburn among winners of inaugural CO10 Sustainability Award [WWD]
  • Primark launches its first range of 100% sustainable cotton jeans [The Industry]
RETAIL & E-COMMERCE
  • Rent the Runway and West Elm launch data-informed home rental collection [TheCurrentDaily]
  • Philadelphia just banned cashless stores. Will other cities follow? [Vox]
  • American Eagle targets Gen Z with sneaker resale pop-up [TheCurrentDaily]
  • Inspiration: Balenciaga’s new Sloane Street “warehouse” [The Industry]
PRODUCT
  • Hermès to launch beauty range in 2020 [Fashion Network]
  • CBD fragrance is here — and it can be absorbed through the skin [WWD]
  • Fashion brands are making stylish clothes for dogs, and millennials are spending plenty of money on them [Fashionista]
  • Supergoop unveils SPF eye shadow [WWD]
BUSINESS
  • Adidas Q4 net profit jumps 29% [WWD]
  • Shoes of Prey goes into voluntary administration [Fashion Network]
  • Furla’s turnover exceeds 500 million euros [Fashion United]
  • Zalando to end private business zLabels [Retail Gazette]
  • JD Sports to buy smaller rival Footasylum [BoF]
  • Prada shares tumble as China slowdown hits profits [BoF]
  • Here’s how the trade war could lead to a boom in counterfeit goods [CNBC]
MARKETING & SOCIAL MEDIA
  • The beauty of a billboard in the age of Instagram [The Fashion Law]
  • Will success spoil Diet Prada? [BoF]
  • Increasingly experimental Sephora introduces credit card program [WWD]
  • Benefit Cosmetics launches first voice-led campaign in the UK [Internet Retailing]
CULTURE
  • Evolution of man: the rise and rise of the male wellness sector [The Guardian]
  • Sephora ends beauty deal with vlogger after college admissions scandal [AdAge]
  • Exploring the politics of beauty in the world of VR and gaming [Dazed]
  • Why urban millennials love Uniqlo [The Atlantic]
  • Why do blunders like the Gucci blackface debacle still happen? [Quartz]
  • ‘Project Runway’s return to Bravo was diverse, relevant and touching [Fashionista]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
Editor's pick Retail

Neiman Marcus blends retail and tech at Hudson Yards megastore

Department store Neiman Marcus is claiming a stake of the $25bn Hudson Yards development opening in lower Manhattan in NYC this week with a megastore that merges traditional and omnichannel retail.

The space, which takes up five out of seven floors of the retail complex, is the retailer’s latest play at engaging with a new luxury consumer that is not only seeking products, but experiences and education alongside.

On the lower floor, for example, the retailer is hosting a kitchen for live demonstrations, while Neiman Marcus Live is a space on the middle floor that can hold up to 100 people for events like talks and Q&As with fashion designers and industry pioneers. The store also features a bar, named Stanley, which overlooks the Thomas Heatherwick-designed Vessel structure, a larger-than-life center piece for the Hudson Yards complex.

Technology is being blended into the space in order to give the luxury customer a one-to-one, tailored interaction with sales staff.

The Current Global’s CTO, Scott Emmons, who is the former head of the Neiman Marcus iLab, and was responsible for the technology execution in the new store before his departure, said: “We applied creative approaches and partnerships so that the consumer-facing technology was both useful to the shopper, and fit naturally into a very luxurious retail environment.”

A smart fitting room at Neiman Marcus

This includes a smart fitting room where customers can ‘check in’ upon entering, which will then act as a communication tool between shopper and sales associate. The customer can request new items, different sizing and even signal they are ready to check out through a personal screen, which is then communicated to the associate’s mobile POS system.

The fitting room experience was designed to easily be updated with new capabilities in the future, such as self-checkout or recommendation technologies, as well as enhance the ever-important role of the associate.

“Technology in this instance, is being used to not only deliver an optimal customer experience but act as a digital exoskeleton to supercharge the capabilities of the sales associates,” Emmons added.

It’s for this reason he believes this store is an example of what retail needs to look like in the future. “New York is one of the toughest places in the world to be a retailer and stand out from very capable competitors. Technology is not the only answer but when combined with the visual aspects, the right merchandise, experiential aspects and so forth, it can put you over the top.”

“This is how we think about things at the Current Global – removing technology from its vacuum and into the wider context of creative innovation in order to meet pressing consumer demands. At the end of the day, traditional retail must be weaved together with modern tech to enable customers to be seen and treated like individuals, and not market segments. Technology for the sake of it will never respond to basic human needs of having emotional connections when purchasing luxury.

“At a time when so many department stores are failing, what Neiman Marcus has pulled off is an inspiring example of what luxury retail should be. It’s a combination of great experience, great staffing, great environment and the right tech.”

How are you thinking about retail innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.