Categories
business digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Farfetch’s IPO, everything to know about CGI influencers, Bitcoin hairspray

Farfetch IPO
Farfetch IPO

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Farfetch files for IPO, testing investors’ appetite for luxury [BoF]
  • The numerous questions around the rise of CGI models and influencers [Vogue]
  • You can buy hairspray with Bitcoin now [TheCut]
  • Yuval Noah Harari on what the year 2050 has in store for humankind [Wired]
TECHNOLOGY
  • Amazon is losing its smart speaker dominance [AdWeek]
  • Microsoft’s HoloLens mall demos bring early AR glasses to the masses [VentureBeat]
  • Los Angeles subway to become first in the US to use body scanners [DigitalTrends]
SUSTAINABILITY & PURPOSE
  • Fur: A reality check [BoF]
  • Is clothing rental the secret to making fashion sustainable? [Independent]
  • Fashion for Good launches toolkit on how to develop Cradle to Cradle denim [FashionUnited]
  • Why Instagram’s ‘outfit of the day’ hashtag is bad for fashion – and bad for the soul [TheGuardian]
  • German outdoor brand Vaude starts upcycling community [FashionUnited]
RETAIL & E-COMMERCE
  • McDonald’s unveils new Apple store-like Chicago flagship location [HypeBeast]
  • Superga, Cos, Rains and Fred Perry join Coal Drops Yard lineup [Retail Gazette]
  • 5 reasons why LA is the place to be for retailers [FootwearNews]
  • Consumers opt for marketplaces, fast retail, personalization [WWD]
MARKETING & SOCIAL MEDIA
  • Neutrogena, Sonos beta test use of video in Amazon search campaigns [MobileMarketer]
  • Alibaba’s to host first fashion show in China [JingDaily]
  • Rebecca Minkoff to present new brand identity during NYFW [WWD]
  • It’s never been easier to buy a pair of Yeezys [GQ]
  • Counterfeiting make-up is a new trend in Chinese how-to videos [JingDaily]
PRODUCT
  • Everlane is launching ‘clean silk’ in a move toward greater sustainability [Fashionista]
  • This digitally-knitted sportswear is like 3D-printed clothing [Wired]
  • River Island launches homeware [Drapers]
BUSINESS
  • Why the gender discrimination lawsuit against Nike is so significant [Vox]
  • Mulberry hit by House of Fraser collapse [FT]
  • $500 million in counterfeit Louis Vuitton, Gucci, Chanel Goods seized in one of the largest busts to date [TheFashionLaw]
  • Bringing affordable fast fashion to Africa [WWD]
CULTURE
  • How make-up swatches became a political battleground [Dazed]
  • In hype beast homes, Supreme accessories are the hot decor [Fashionista]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
Editor's pick product sustainability

Ikea unveils new collaborations with adidas, Lego and Sonos

A rug by IKEA x Virgil Abloh

Ikea has unveiled a series of upcoming collaborations that will further cement the Swedish brand in the realm of enabling a design-conscious, and in some instances more sustainable, lifestyle for its customers.

The collaborations, which will launch from now up to 2020, will include pioneering names such as toy giant Lego, sportswear brand Adidas and audio line Sonos, on top of the previously publicized collections with designer Virgil Abloh and fragrance label Byredo.

The announcement was made at this year’s Democratic Design Days, an annual event during which the brand talks through its design and product development goals to a group of 500+ journalists.

At the event, Marcus Engman, Ikea’s head designer, unveiled that the collaborations aim to highlight the company’s forward-thinkingness, saying: “They’re things that are not so familiar at Ikea, and I love that. It’s good to push the boundaries.”

Home and lifestyle

A collaboration with artist Olafur Eliasson and his company Little Sun, which provides solar-powered lights for people with no access to electricity, will develop solar products and also look to develop projects involving solar power and water consumption.

“We’re all sitting here consuming power. What would it feel like if we didn’t have it?” said Eliasson, explaining that the Ikea involvement is a great way to bring that problem to a larger audience. “It’s about getting people to understand these problems and to ask, ‘What can I do to take a more active step?’”

With audio brand Sonos, it is set to create a range of more affordable speakers that merge Sonos’ Wi-Fi-enabled devices with Ikea’s Trådfris range of smart devices, with a focus on bringing a more design-led audio experience to the home, which includes getting rid of unnecessary wires.

Meanwhile, launching summer 2019, Ikea’s party line with Stockholm-based software company Teenage Engineering, will see products ranging from speakers and light devices to glassware.

Following the 2017 Ikea Play Report which revealed 47% of children want more playtime with their parents, and that 90% of parents believe play is essential to wellbeing and happiness, the company is also teaming up with Lego. Although details are not available at this point, the companies highlight there is a strong synergy in their knowledge of the importance of encouraging fun and creativity.

IKEA x Teenage Engineering
Fashion and design

Beyond the Virgil Abloh collaboration, other fashion and design-focused partnerships include an upcoming Adidas collection that will explore exercising in the home, and how both brands can better support that behaviour; working with Byredo on a line of home fragrances launching in 2020; a partnership with African creative company Design Indaba and 10 African artists on a line of textiles and tabletop goods; and a collection with Saint Heron, a multidisciplinary cultural company founded by singer Solange Knowles, exploring art and design objects with multifunctional use.

Sustainability goals

The event also emphasised Ikea’s pledge to further push its sustainability goals by 2030, as previously hinted by Joanna Yarrow, head of sustainable and healthy living at Ikea on a recent episode of TheCurrent Innovators podcast.

This means all Ikea products will be designed with new circular principals, with the goal to use only renewable and recycled materials, as well as from a retail perspective, offering services that make it easier for customers to take care of and pass on Ikea products.

Videos on each specific collaboration announcement can be found on IKEA’s YouTube channel here.