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Blocks business e-commerce technology

Accelerating change at retail – a chat on innovation with WGSN, John Lewis and Zappos Labs

By day, I’m a global senior editor at WGSN, where we’ve been running an ongoing series of Google+ Hangouts (#wgsnhangout), chatting to experts from across the industry each month on subjects as varied as wearable technologycatwalk trends to know aboutthe future of fashion and more.

This month, the subject was retail innovation. I interviewed Will Young, director of Zappos Labs; John Vary, innovation manager at John Lewis; and Lorna Hall, WGSN’s head of market intelligence. Check out the video above for more on what’s currently shifting the landscape through the eyes of a heritage retail brand and a large US e-commerce player.

We chat about improving the consumer experience, introducing new technologies, partnering with start-ups, gaining internal buy-in, the ever-important role of omnichannel and more. There’s also a quick-fire round flagging up how soon (18 months, three-five years, or not at all) retailers need to care about innovations such as beacons, 3D printing, wearable tech, drones and virtual reality.

Categories
digital snippets e-commerce social media Startups technology

Digital snippets: Oculus, Luxottica, Wren, Asos, Nike, Birchbox, Tom Ford, Kenzo

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of others to know about too. Read on for an edit…

oculus-rift-dk2

  • Google deal with Luxottica will bring Glass to Ray-Ban, Oakley [WSJ]
  • How Wren made a viral video of strangers kissing and increased sales by nearly 14,000% [Business Insider]
  • Asos and Nike celebrate 27 years of Air Max with first Google+ shoppable hangout [Marketing Magazine]
  • Birchbox, seller of beauty products, steps out from web to open New York store [NY Times]
  • Tom Ford joins the world of e-commerce with sexy new web store [Fashionista]
  • Kenzo’s virtual aquarium highlights the danger of overfishing [PSFK]
  • Chanel releases new Coco Mademoiselle Keira Knightley ad – She’s Not There [The Inspiration Room]
  • Lancôme ramping up digital initiatives [WWD]
  • How Yoox became the Amazon of the fashion world [Telegraph]
  • Why in-store tracking might not be as bad as it sounds [CNNMoney]
  • The Shazam of fashion is here, introducing ‘ASAP54? [Styleite]
  • Silicon Valley never talks about the real reason you don’t own a smart watch or ‘wearable tech’ [Business Insider]

 

Categories
e-commerce social media technology

WGSN’s Google Hangout: 15 years of fashion and retail

 

Online trend forecaster and b2b fashion publication, WGSN, is set to host a Google Hangout next Tuesday, December 10, which will see a panel of industry-leading experts talking about the modern history of the internet and sharing their viewpoints on the innovations set to shape the future.

For those of you who don’t already know, this is my employer, which also means I’ll be hosting the Hangout. Joining me at 4pm GMT will be Uri Minkoff, CEO of Rebecca Minkoff; Justin Cooke, founder and CEO of Innovate7 and former CMO of Topshop; Nicola Peters, director of innovation and experience at Innovate7; and Amy Levin, founder and creative director of College Fashionista. We will also have WGSN’s editor-in-chief, Sandra Halliday, and director of advisory services, Ruth Marshall-Johnson, on the air.

The event is a celebration of WGSN’s own 15-year anniversary. Now that doesn’t sound very old, but can you believe when we started out, Google was still in its Beta phase. Most retailers obviously hadn’t begun to consider the prospect of selling their wares online, let alone envisioning the global connectivity sites like Facebook and Twitter would bring.

Fast forward to 2013 and the world as we knew it has, of course, completely transformed. Classic marketplaces have been disrupted, new initiatives have both emerged and disappeared at the speed of light, and consumers now have more of a voice than ever. Keeping up is a 24/7 challenge; but never more of an exciting one.

So please join us live on Tuesday, while we debate it. You can of course also expect to hear a few thoughts on things like 3D-printing, wearable technology, and those Amazon drones. Sign up here: wgsn.co/1eH2467

Categories
social media Uncategorized

Warby Parker runs Google Hangouts on site at Social Media Week

It might have been all about Topshop’s big partnership with Google during London Fashion Week, but at Social Media Week (SMW), it’s Warby Parker we’re talking about.

The eyewear brand, a long-time social media enthusiast, has set up an installation at SMW’s New York HQ that allows visitors to gain feedback on which frames to choose via a Google Hangout.

A shelf at the stand is filled with glasses, encouraging users to try on different options. Rather than just looking in the mirror, they can log in to a live session where various experts are waiting to share their professional thoughts on which ones to go for.

Those on hand throughout each day include celebrities, influencers, fashion experts and members of the Warby Parker and Google teams, according to a post on SMW’s blog.

Each Hangout is being screened on site, as well as live-streamed on Warby Parker’s G+ and YouTube pages. See a couple of examples from today below.

SMW runs from February 18-22.