Categories
e-commerce Editor's pick social media

Victoria’s Secret among first to use new interactive Google Hangout feature, make broadcast shoppable

victoriassecret_GoogleHOA

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last year. Now, it’s introducing an app called Showcase, which will enable anyone to incorporate content alongside their live broadcast, including links to websites, merchandise, YouTube videos and more. All of it will appear in a panel on the right hand side of the Hangout.

Victoria’s Secret is set to be among the first, with a Hangout on Air planned for July 29 in celebration of its 2014 What is Sexy List. The broadcast will see Angel Lily Aldridge, PopSugar celebrity editor Britt Stephens, and a series of special guests chatting about street style, beauty and fitness – all made shoppable through the Showcase app.

The cast of Dawn of the Planet of the Apes already used the app to link to things like exclusive footage and cinema tickets, as did Birchbox, as pictured below. The hope for retailers is that it will open possibilities to drive traffic to product.

Birchbox Showcase App

Categories
Blocks business e-commerce technology

Accelerating change at retail – a chat on innovation with WGSN, John Lewis and Zappos Labs

By day, I’m a global senior editor at WGSN, where we’ve been running an ongoing series of Google+ Hangouts (#wgsnhangout), chatting to experts from across the industry each month on subjects as varied as wearable technologycatwalk trends to know aboutthe future of fashion and more.

This month, the subject was retail innovation. I interviewed Will Young, director of Zappos Labs; John Vary, innovation manager at John Lewis; and Lorna Hall, WGSN’s head of market intelligence. Check out the video above for more on what’s currently shifting the landscape through the eyes of a heritage retail brand and a large US e-commerce player.

We chat about improving the consumer experience, introducing new technologies, partnering with start-ups, gaining internal buy-in, the ever-important role of omnichannel and more. There’s also a quick-fire round flagging up how soon (18 months, three-five years, or not at all) retailers need to care about innovations such as beacons, 3D printing, wearable tech, drones and virtual reality.